How Costco keeps its rotisserie chickens so cheap

[View Online]( Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. by Zachary Crockett. [The Hustle]( Issue #227 [The Hustle, Sunday, October 9, 2022]( Sunday, October 9, 2022 The economics of Costco rotisserie chicken Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. BY [Zachary Crockett]( [chicken consumption] [Costco chicken sales] [Chicken prices alongside inflation] [loss leader] [Costco store layout] [value signaling] [supply chain challenges] [vertical integration] [Costco and customer feedback] Share & discuss this story on: [Facebook]( [Twitter]( [Reddit]( [Website]( [Pocket]( FREE RESOURCE Listen to our live shows from INBOUND Twenty-thou came to South Boston for our annual business blockbuster. The booths? Booming. The stages? Astounding. Our people taught in the coliseum and crushed it. You can hear five of our live podcasts on Spotify. The INBOUND episodes: - Marketing Against the Grain: [Does PR still matter?]( - Being Boss: [Embracing entrepreneurship and storytelling]( - Socialette: [Five ways marketers should leverage Web3]( - No Straight Path: [Marrying creativity and business]( - The Hustle Daily Show: [Apple’s ad push and Mr. Beast’s burgers]( If you like bold business podcasts… we make a lot of those. [HubSpot Podcast Network →]( How did you like today’s story? Today's email was brought to you by Zachary Crockett and Brad Wolverton. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Trends]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES • 888.482.7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle logo](