🍫 Gen Z’s favorite brands

Plus: Weekend Reads, shower thoughts, a stylish emu, and more. [View Online]( [The Hustle] Our hearts go out to the Florida communities impacted by Hurricane Ian. If you're interested, check out [this list]( of ways to help out. In today’s email: - “Healthy”: The FDA’s new definition. - Chart: Gen Z’s favorite brands. - Weekend Reads to pair with some gravy soda. - Around the Web: Measuring your sleep, a fashionable emu, why webcams improve win rates, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear Zack and Juliet talk about what makes food healthy, collectible McDonald’s figurines, Peloton’s next move, and more. The big idea [holding healthy foods]( Zachary Crockett The FDA is redefining healthy food Eating healthy is confusing. Fruit? Sure. Fruit snacks? Not so much. As an FDA-regulated term, “healthy” is outdated. That’s why this week the FDA finally proposed [new criteria]( for manufacturers that want to use the term on US packaging. Back in 1994… … the FDA [released]( its first definition of “healthy.” It largely focused on fat content, meaning a sugary cereal could pass, but not salmon or avocados. In 2015, the FDA [told]( Kind it couldn’t call some of its snack bars “healthy” due to their saturated fat content. Kind argued it came from nuts. This led to a push for an updated definition, and a public hearing on the matter occurred in 2017. Updated rules… … would [automatically]( count water and raw whole fruits and veggies as healthy. Other [products]( would have to: - Contain a meaningful amount of food from at least one of the food groups or subgroups (e.g., fruit, vegetables, protein, dairy, etc.)” as recommended by the federal [Dietary Guidelines for Americans](. - Fall under limits for sugar, sodium, and saturated fats. Nuts and seeds would not count toward saturated fat limits. Example: Cereal would need three-quarter ounces of whole grains, and less than 2.5 grams of added sugars. Would it make us healthier? The healthy label is voluntary, and ~5% of foods have it, [per]( CNN. It’s unclear if manufacturers would be motivated to reformulate products to meet tighter parameters. The FDA has also proposed slapping a symbol on healthy foods to help shoppers quickly identify them. But the Center for Science in the Public Interest thinks it’d work better to warn consumers of particularly unhealthy foods. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+FDA+is+redefining+healthy+food%0Ahttps%3A%2F%2Fthehustle.co%2F09302022-healthy-food%3Futm_campaign%3DHealthy%2Bfood%26utm_content%3D09302022-healthy-food%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDING [eyeball wearing a hat] LOL: The internet is [roasting]( Denver Broncos QB Russell Wilson for a cringeworthy TikTok he made promoting his signature Subway sandwich. SNIPPETS AI Day is here: Tesla is holding its second AI Day, where a humanoid “Optimus” prototype is expected to be revealed. Watch live on [YouTube](. Rough week: DocuSign saw [layoffs](, Lyft [froze]( hiring, as did [Meta](, and Bed Bath & Beyond reported a [28%]( drop in sales. New York is requiring that, starting in 2035, all new vehicles purchased in the state must be [zero emission]( models. Peloton will begin [selling]( its treadmill and bike models at Dick’s Sporting Goods, and aims to have products in 100+ locations in time for the holidays. Prison time: Former eBay execs were [sentenced]( for cyberstalking and harassing the publishers of a critical ecommerce newsletter with live insects and death threats. Saudi Arabia plans to [invest]( $37.8B in gaming. Meanwhile, Google is [sunsetting]( its cloud gaming service, Stadia. Screw text-to-image generators — Meta unveiled AI that can turn text [into videos](. Amazon announced $1B in pay [increases]( for frontline US workers, with average pay rising from $18/hour to $19+. TripActions reportedly [filed]( for an IPO at a $12B valuation, marking quite the rebound from “$0” in revenue during covid. McDonald’s and fashion brand Cactus Plant Flea Market are [partnering]( on adult Happy Meals next month. Yes, there’s a toy. How to market a bestseller: Female Startup Club founder Doone Roisin [dropped her pre-launch strategy]( and post-launch analysis for Trendsters. chart [Gen Z's favorite brands]( Singdhi Sokpo What can we learn from Gen Z’s favorite brands? While marketing to Gen Z is notoriously [challenging](, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the [data]( revealed some interesting findings about their preferences, including: - Gen Z loves junk food. Of the demographic’s top 20 brands, 35% are snacks, including Doritos, Oreos, and Pringles. - Gen Z is hard to please: The group’s average favorability rating is 27%, compared with 33% for all adults. - Gen Z is very online. Among the brands that Gen Z favors more than the general public are TikTok, Discord, and Snapchat. So what can we learn from all this? The fastest way to Gen Z’s heart is probably through their belly or their iPhone. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=What+can+we+learn+from+Gen+Z%E2%80%99s+favorite+brands%3F%0Ahttps%3A%2F%2Fthehustle.co%2F09302022-Gen-Z-brands%3Futm_campaign%3DHealthy%2Bfood%26utm_content%3D09302022-Gen-Z-brands%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource Thirty practical follow-up email templates Speaking from experience — emails can take up too much of the workday. So, we eliminated the guesswork from a ton of potentially awkward communications, like reaching out after interviews, networking events, sales meetings, and more. Take this pack of pristine [follow-up emails](. Thirty direct messages included: - Professional, customizable templates - For prospects, recruiters, colleagues, and more - Save time, but not at the cost of personal touch Stash this wherever you keep useful things. [30 easy email templates →]( Recs [Weekend Reads] Welcome to Weekend Reads… … Recs to pair with your Friday milkshake, Saturday iced tea, or Sunday [Turkey and Gravy Soda](. ICYMI: - Zack [explored]( the halls of one of America’s last piano manufacturers to see how it stays alive. - Jacob made some [predictions]( about how Apple’s lucrative AirPods strategy may be used down the road. - The Hustle blog took a deep dive into the practice of [corporate social responsibility]( and why it matters. Spot the fake: - Vine is returning… [with a twist](. - In Australia, [a sheep]( with “exceptional muscle” just sold for $240k. - American Airlines is being [haunted]( by weird moaning. AROUND THE WEB 🏰 On this day: In 2005, Michael Eisner [resigned]( as Disney’s CEO after 21 years with the company. He was replaced by Robert Iger. 😴 How to: Tell if you’re not getting [enough sleep](. 🐱 Cure boredom: Popular movies and TV shows [reimagined]( with cats. Most of the videos are in Spanish, but cat videos are universal, are they not? 🎧 Podcast: Listen to [this episode]( of Outbound Squad (formerly Blissful Prospecting) to hear Jason Bay explain why win rates increase by 127% when a prospect's webcam is on. 🤠Aww: An [emu]( tries Dolly Parton’s pet fashion line. Shower Thoughts - “It’s really hard to put a beanie hat on with one hand.” [SOURCE SOURCE]( - “There are marine animals that never see the surface or the sea floor. To them, there’s only infinite ocean.” [SOURCE SOURCE]( - “In a world where superheroes exist, you’d be stupid not to take a construction-related profession.” [SOURCE SOURCE]( - “Dwarves use axes because elves live in trees.” [SOURCE SOURCE]( - “One day, one of you will be known as the last villager who can still read and write the dead language of cursive.” [SOURCE SOURCE](  [via Reddit]( TELL FRIENDS → GET PRIZES Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot. [all prizes]( [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Mark “Fruit snacks > fruit” Dent. Was this email forwarded to you? Sign up [here](. 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