💬 Captions on, please

Plus: What your french fry dip says about you, astronaut hotels, an Excel chart generator, and more. [View Online]( [The Hustle] A Pennsylvania pizza spot featured on “The Office” is suing a man who left a generous $3k tip, then demanded it back three months later. In today’s email: - Groceries: Back to the future. - Chart: The wild rise of captions. - Clearview AI: New tactics for a controversial company. - Around the Web: “Star Trek” furniture, decoding dipping sauce, feeling less cranky, and more cool internet finds. 🎧 On the go? [Listen to today’s podcast]( to hear Jacob and Rob discuss Instacart’s big plan for the future of groceries, the wild rise of subtitles, Hilton’s space suites, and more. The big idea [grocery cart]( The future of groceries is… groceries? Yesterday, Instacart expanded “the future of grocery” to mean a lot more than helping gig workers schlep around milk. The company announced… … Connected Stores, a [tech suite]( to seamlessly bridge its operations software with new in-store products like: - Caper Cart: a cart with scales, sensors, and a screen so shoppers can order, navigate, and check out from the cart. - Carrot Tags: e-ink price tags with QR codes and LEDs for easy spotting. You can see how some of this works in [this clip]( from a very real looking store. The company is far from the first to try its hand at smart cart gadgets and clever in-store gizmos, but they do have the full-service platform to create a great experience for both shoppers and retailers. Where’s this all headed? But of course, where all mass market tributaries flow — Amazon. Amazon’s foray into food extends beyond its $13.7B acquisition of Whole Foods and deep into the shopping experience, delivery, and payments. - Amazon has spent years perfecting its white label [Just Walk Out]( tech, recently introduced [palm scanning](, and is [expanding]( Amazon Fresh with 44 locations and counting. There’s also Swiftly, which [raised]( $100m yesterday and offers an app building service for brick-and-mortar grocery stores that’s used by 10% of the US market. Big picture: Instacart and Amazon, who pioneered online shopping in their own ways, are bullish on a future where you still hold your breath walking past the seafood counter. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+future+of+groceries+is%E2%80%A6+groceries%3F%0Ahttps%3A%2F%2Fthehustle.co%2F09202022-groceries%3Futm_campaign%3Dgroceries%26utm_content%3D09202022-groceries%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS The FAA [rejected]( a proposal that would cut the number of hours required to become a co-pilot in half. The rejection comes amid a massive pilot shortage that has led airlines to reduce routes. An inspection of the iPhone 14 found Apple [redesigned]( the internal pieces to make it easier to repair, likely a response to increasing momentum for “right to repair” legislation. Opendoor, an iBuying pioneer, reportedly [lost money]( on 42% of its resales in August amid the housing market’s slump. Leak alert: An unauthorized party claiming to be the same 18-year-old who hacked Uber [leaked]( gameplay footage of “Grand Theft Auto 6,” which isn’t expected to be released until 2025. Tile [released]( Lost and Found labels — scannable QR code stickers that can be placed on anything. McDonald’s will [reopen]( three locations in Kyiv this week with increased safety protocols. The company closed all 109 Ukrainian locations after Russia’s invasion, and [pulled out]( of Russia entirely. The US Department of Justice will [offer its own arguments]( in the Apple v. Epic Games appeal. While it won’t take a side, it will present concerns over previous rulings. Hilton will design [astronaut suites]( for Starlab, a private space station being developed by Voyager Space Holdings and Lockheed Martin. Bars, donuts, lines: God, we love a great chart. Visualize data deliciously with these free [Excel graph generators](. Just input the figures for up to five variables. Chart [subtitle usage by generation]( Singdhi Sokpo Why do younger generations love subtitles? Audio transcription tools have traditionally served two purposes: - Subtitles help viewers understand audio that’s spoken in a foreign language. - Closed captions help people with hearing loss understand what’s being said on the screen. Recently, usage of both tools has [skyrocketed]( among younger demographics, and often not for either of the reasons mentioned, per The Wall Street Journal. The rise of captions… … like many things, can be traced back to Netflix and TikTok. - Netflix has tried to make its captions more entertaining in recent years, leading to a 2x jump in the number of viewers using them since 2017. - TikTok creators have embraced captions as a medium for creativity, and a way to increase the accessibility of their videos. This has helped make “captions on” the default setting for many young users, who claim there’s another big perk of using the tech — watching videos in public without ticking people off. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Why+do+younger+generations+love+subtitles%3F%0Ahttps%3A%2F%2Fthehustle.co%2F09202022-subtitles%3Futm_campaign%3Dgroceries%26utm_content%3D09202022-subtitles%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( TRENDS He sold his biz to Bezos, then built three competitors In 2004, you might have quickly left the janky ecommerce site selling discounted WowWee Robosapiens or “mystery brand” speaker sets. But daily deals site Woot.com was an early web sensation. And behind the scenes, Matt Rutledge made a fortune pitching absurd and obsolete products with pizazz. Our Trends team broke down his path to a [$110m exit](, and how he scaled a mediocre corporation (that’s literally the name) largely by replicating Woot’s unique model. For the full story and more, [start a $1 Trends trial](. Get: - Hundreds of informative case studies - Thousands of vetted startup ideas - The unmatched 15k-member forum Business builders gravitate here for the innovation. [Get in here →]( Bots and Order [security camera]( Clearview offers its controversial tech to lawyers In 2019, a public defender asked controversial facial recognition company Clearview AI to find a witness who could prove his client wasn’t the driver in a fatal crash. Clearview agreed, and an innocent man was cleared. Now, Clearview will offer its tech — typically used by law enforcement — to certain public defenders and lawyers in what CEO Hoan Ton-That calls a move to “balance the scales of justice,” [per]( The New York Times. Clearview’s database… … comes from billions of faces scraped from across the internet, meaning it could have your biometric data without your consent from photos you didn’t even take or upload. While Clearview is banned in several countries — including Britain, France, Australia, and Canada — it claims [3.1k+]( US agencies use it. Privacy advocates say that’s bad because: - Nonsuspects essentially appear in virtual lineups - Facial recognition isn’t always accurate — [especially]( when identifying people of color — and could result in wrongful accusations or convictions Does offering it to lawyers change anything? Some critics told the NYT it feels like a PR stunt that doesn’t address concerns about privacy, accuracy, or transparency. But others say a public defender still might use whatever tools are available to help their client, concerns aside. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Clearview+offers+its+controversial+tech+to+lawyers%0Ahttps%3A%2F%2Fthehustle.co%2F09202022-Clearview%3Futm_campaign%3Dgroceries%26utm_content%3D09202022-Clearview%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🏳️‍🌈 On this day: In 2011, the US government [repealed]( “Don’t Ask, Don’t Tell,” a law forbidding gay military personnel from disclosing their sexual orientation. 😤 How to: Do you ever feel [cranky]( when you’re supposed to be resting? There’s a reason for that. 🪐 That’s cool: Want to drink your Earl Grey tea like Captain Picard? Try this [website]( devoted to identifying furniture and objects seen in “Star Trek.” 🍟 That’s interesting: What the sauce you dip your french fries in [says about you]( and where you live. 🦎 Aww: And now, [slurp](! Meme [Instacart meme] “They’re gonna think I’m so lazy.” (Source: [imgflip.com]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [all prizes]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Jennifer “Captions on” Wang. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? 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