🌞 Florida’s retirement pickle

Plus: A sunny chart, fun with geography, DALL-E for data, and more. [View Online]( [The Hustle] A digital artist known as Supercomposite claims AI image generators keep producing a disturbing woman named “Loab.” Google her, if you dare. In today’s email: - Railroad strike: It’d be a big deal. - Chart: Florida’s gettin’ pricey. - Trove: How brands sell stuff twice. - Around the Web: Data visualizations as art, mental health tips, an unusual deer, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear about what happens if America’s railroad workers were to just stop… working. Plus: Meta news, Starbucks NFTs, and more. The big idea [train]( What a railroad strike would mean About 40% of long-distance shipping in the US is by train. Which is why a railroad strike that could begin as soon as Friday could have serious consequences across the country. As of Monday, neither the Brotherhood of Locomotive Engineers and Trainmen (BLET) nor the SMART Transportation Division (SMART TD), had reached an agreement with carriers, [per]( CNBC. They represent about half of railroad union workers. What do they want? What everyone wants: time off. - Some railroads use a points-based attendance system that labor reps say puts workers on call for 12 hours a day and penalizes them for sick or vacation days. Railroad reps argue the system is necessary to combat staffing shortages, but labor reps counter that carriers have laid off workers to cut costs. The US Surface Transportation Board [notes]( that the largest carriers by revenue have reduced staff by 29% over the last six years. What would happen? A strike would: - Shut down ~7k daily trains - Cause shortages, shutdowns, and price hikes across sectors. That includes food: railroads transport [20%]( of all grain and half of fertilizer. - Cost the economy ~$2B per day Trucks can’t help. It’d take an extra [460k+]( of them a day, which the American Trucking Associations says is “not possible” — that industry is short ~80k drivers. Federal officials… … are holding emergency meetings to prepare, [per]( The Washington Post, and there is precedence for government intervention. Back in [1992](, Congress passed a bill to end a railroad strike after just two days. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=What+a+railroad+strike+would+mean%0Ahttps%3A%2F%2Fthehustle.co%2F09132022-railroad-strike%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D09132022-railroad-strike%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Thank god: Apple’s iOS 16 update was [released]( Monday. With it, you have two minutes to unsend an iMessage and 15 minutes to edit an iMessage. Google is reportedly [done]( with Pixelbook, canceling its next laptop model and dissolving the team working on it. Goldman Sachs is planning on [trimming]( its headcount, targeting 1%-5% of lower performers, in a bid to cut costs as deal volume slows. Starbucks Odyssey is the name of Starbucks’ new customer loyalty [blockchain project](. Members will be able to earn, buy, and sell NFTs known as “journey stamps.” Internal research at Meta found Instagram users spend [17.6m cumulative hours]( a day watching Reels, while TikTok users spend 197.8m hours watching TikToks. An analysis from Bloomberg found Amazon is [spending]( $15B on Prime Video content this year, while Netflix is spending $13.6B. The price for a Disneyland-esque Massachusetts mansion belonging to the late Yankee Candle founder is $23m. His daughter posted a [now-viral TikTok]( about growing up there. Oops: Images of a Meta Quest Pro VR headset circulated after someone left a premarket sample in a [hotel room](. Kourtney Kardashian is [launching]( wellness gummy brand Lemme this month. Unlike Kim, Kourtney says she would not eat poop to look younger. Nintendo’s [showcase]( at 10am ET this morning will focus on Switch games launching this winter. Starting small: Good things often come in small packages. See how you can achieve your entrepreneurial dreams by launching a [microbusiness]( on The Hustle blog. Chart [Florida home values vs U.S.]( Singdhi Sokpo Once a retiree’s paradise, Florida’s getting pricey Ah, Florida, where average temps and ages are both in the 80s. For decades, the state’s been American retirees’ [destination of choice](. Between 1945 and 2000, a quarter of older Americans who moved between states went to Florida. - From April 2020 to April 2021, 300k+ people moved to Florida, more than any other state. - Today, roughly one-fifth of the state is 65 and older. In the US, 16% of people fall into that bracket. There are even entire cities in Florida built for retirees. One, The Villages, had ~80k residents in 2020, a 57% increase from 2010. But prices are rising — a ton In 2020, the median price for a house in The Villages was $283k. Today, you’re looking at $402k. - Eight of the US’s 10 most overvalued housing markets are in the Sunshine State, and there are now 17 other states where it’s more affordable to retire. But hey, where else can you find [prehistoric lizards]( taking a stroll on the front lawn? [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Once+a+retiree%E2%80%99s+paradise%2C+Florida%E2%80%99s+getting+pricey%0Ahttps%3A%2F%2Fthehustle.co%2F09132022-Florida-home-prices%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D09132022-Florida-home-prices%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource How to make bank by selling phone calls We all know some good, gum-flapping contractors. Across the estimated $657B home services industry, tons of them are willing to pay for clients, or even prospects. And phone calls are still one of the market’s most valuable leads. Our recent Trends report explains the mechanics of [selling phone calls]( to contractors, with three ways to narrow down your niche: - Fields with the highest demand - Saturated industries to avoid - Areas with the most spending It also highlights an adjacent opportunity — [creating online directories]( where contractors pay for listings. We deliver fresh signals and insights for business builders. Test-drive the content and community boosting 15k+ members. [Inside Trends →]( Thrifting [clothing]( Kinga Krzeminska / Getty Images Trove helps brands profit from ‘recommerce’ Thrifting mom jeans and grandpa sweaters has been cool for a while, and the market for pre-worn garb is [projected]( to grow from $96B in 2021 to $218B in 2026. [Young shoppers]( — often frugal and environmentally conscious — are driving the trend. Per a [report]( from ThredUp, 62% of Gen Z and millennial shoppers look for used pieces before buying new. And brands want in Platforms like [Poshmark]( and [Depop]( make reselling easy, but brands don't get a piece of that pie. So [Trove](, a “recommerce” company, partners with brands to manage and sell their used inventory. How it works Trove’s platform integrates with brands’ websites, and uses AI to identify, accept, route, and issue credit for items. - Sellers can return used pieces to retailers for store credit. - Buyers can shop used collections online (e.g., [Levi’s SecondHand](, [Patagonia’s Worn Wear](). Over 700 US stores use Trove, and its tech has been [adopted]( by brands including Patagonia, REI, and Lululemon. Trove [told]( Retail Dive orders have increased almost 60% YoY. BTW: Reselling is touted as a sustainability solution, but [critics]( say it doesn’t necessarily reduce a brand’s footprint, especially if overproduction means clothes still wind up in landfills. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Trove+helps+brands+profit+from+%E2%80%98recommerce%E2%80%99%0Ahttps%3A%2F%2Fthehustle.co%2F09132022-Trove%3Futm_campaign%3DTuesday%2BEmail%26utm_content%3D09132022-Trove%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 💄 On this day: In 1963, Mary Kay Ash [launched]( her eponymous cosmetics line with $5k. Today, the beauty brand is worth $3B+. Ash died in 2001 at age 83. 🌏 Cure boredom: Use [this site]( to learn about a random country. 🖼️ Haha: Wharton professor Ethan Mollick’s [thread]( of data visualizations in various styles — from Picasso to “tiny fuzzy monsters” — courtesy of DALL-E. 🧠How to: Self’s top 50 mental health [tips](, including activities for when you’re feeling blue and self-care habits to pick up. 🦌 Aww: And now, a [deer]( that looks like a cow. Meme [iMessage meme] Best feature ever? (Source: [imgflip.com]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [all prizes]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](, [Mia Sullivan](. Editing by: Jennifer “Headed to Florida” Wang. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle logo](