🎢 Disney’s new membership

Plus: Visual crosswords, Weekend Reads to pair with your Grass Soda, shower thoughts, and more. [View Online]( [The Hustle] If you love country and dogs, you’re in luck — Dolly Parton launched Doggy Parton, a line of country-style clothing and accessories for pups. In today’s email: - Confirmed: Twitter’s edit button. - Chart: Disney Prime. - Weekend Reads for your Grass Soda. - Around the Web: The first Eagle Scout, visual crosswords, improving your memory, and more cool internet finds. [The Hustle Daily Show] 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear Zack and Juliet discuss AI art controversy, OnlyFans’ wild revenue, and the pros and cons of Twitter’s edit button. The big idea [Twitter logo]( Twitter caves on the edit button It’s finally happening, friends. Twitter [announced]( it’s testing an edit button, something former CEO Jack Dorsey said it’d “[probably never](” do. A common Twitter gripe has been that the only way to fix a typo is to delete and repost, which is frustrating if it’s already going viral or spurring conversation. Twitter’s edit button… … will roll out among Twitter Blue subscribers, who get early access to features, later this month. It’s unclear when the rest of us will get it. To alleviate concerns that people will edit tweets to spread misinformation or say something embarrassing after garnering likes and RTs: - Changes can be made for only 30 minutes after posting the OG tweet - An icon, time stamp, and label will show it’s been edited (like [this]() - Tapping the label will show the edit history Why’s it matter? Twitter’s finally giving the people their most requested feature, but also an incentive to join its [$4.99/mo.]( subscription service. - It also somewhat aligns Twitter with other platforms. Facebook’s edit button came in [2013](. Reddit lets you [edit posts](, but not titles. Youtube? Edit to your heart’s content. In 2020, Dorsey said Twitter was different in that it began as an SMS platform. Because you couldn’t recall texts, Twitter should maintain that “vibe.” But that vibe is fading. Apple [announced]( that, with iOS 16, users will be able to recall iMessages. For more buttons: Read about Netflix’s best button [innovations](, or [The Button](, a 2015 Reddit experiment from “Wordle” creator Josh Wardle to see how long users could keep a button with a 60-second timer going. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Twitter+caves+on+the+edit+button%0Ahttps%3A%2F%2Fthehustle.co%2F09022022-Twitter-edit-button%3Futm_campaign%3DTwitter%2Bedit%26utm_content%3D09022022-Twitter-edit-button%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Starbucks named Laxman Narasimhan as its next CEO. He previously worked as global chief commercial officer of PepsiCo. Poop: For some musicians with songs about poop, Amazon Music has become their [most lucrative]( revenue stream, likely from kids yelling “poop” at Alexa. Reddit [acquired]( Spiketrap, a contextualization analytics company, in an effort to strengthen its advertising business. Yikes: Thai influencer Natthamon “Nutty” Khongchak is [accused]( of scamming 6k+ followers out of ~$55m in a foreign exchange trading scheme, then leaving the country. Bank of America is [piloting]( a program to help first-time buyers in Black and Latino neighborhoods purchase homes with no down payments, minimum credit scores, or closing costs. Tencent and Sony now own a [30%]( stake in video game studio FromSoftware (“Elden Ring,” “Dark Souls”) with plans to push further into the global market. iArtist: Controversy is brewing over a man’s AI-generated artwork winning [first place]( at the Colorado State Fair’s fine art competition. The world’s biggest offshore wind farm, near Yorkshire, England, is now fully operational with 165 turbines that will [power]( 1.4m+ homes. OnlyFans revenue [soared]( 160% in 2021 to $932m. The number of fans jumped 128% to ~188m, and performers — who earned ~$4B — rose 34% to 2.1m. Back to school: Entrepreneurs can become better business owners with a [strong learning culture](. Learn how you can build one from The Hustle blog. chart [Disney Prime]( Selina Lee Disney’s planning a new membership In 1957, Walt Disney drew a [diagram]( of Disney’s business model showing how its films fuel other revenue streams like merchandise, theme park visits, and publications. Sixty-five years later, Disney is [exploring]( a membership program to make those connections more official, per The Wall Street Journal. Talks are in early stages… … so it's unclear exactly how the membership would work, but CEO Bob Chapek has alluded to Disney’s “franchise flywheel” that gives the company multiple ways to reach customers. For example: - If a customer repeatedly rides a Star Wars ride at one of its theme parks, Disney could promote relevant content on Disney+ and offer the customer exclusive Star Wars merchandise. Disney’s no stranger to bundling The company’s streaming bundle helped Disney [pass Netflix]( in total streaming subscriptions last month. If its new membership is anywhere near as successful as its streaming bundle, it can only mean one thing — more “[Disney adults](.” [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Disney%E2%80%99s+planning+a+new+membership%0Ahttps%3A%2F%2Fthehustle.co%2F09022022-Disney-Prime%3Futm_campaign%3DTwitter%2Bedit%26utm_content%3D09022022-Disney-Prime%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Recs Weekend Reads Welcome to Weekend Reads… … Recs to pair with your Friday Fresca, Saturday sake bomb, or Sunday [Grass Soda](. ICYMI: - Selina examined [what happens]( when a brand (like sunglass company Pit Viper) is co-opted by extremist customers. - Jacob revealed the results of our [Chex Mix survey](, where ~3k of you ranked your best and worst pieces. - Saphia wrote about how budding entrepreneurs looking for their first loan can [build business credit](. Spot the fake: - Japan formally [declared]( war on floppy disks. - This startup lets you trade shares of Trader Joe’s products [like stocks](. - NASA is purposefully [slamming]( into an asteroid 6.7m miles away next month. - LG made an ultra-high-tech [display case](… for your shoes. TRENDS Three simple, profitable business ideas Every Tuesday, Trends members receive a report packed with dozens of detailed ideas for simple, profitable businesses they can launch in a weekend. From the newsletter: - How to claim [a small piece]( of the $16B/yr. market for fishing equipment - How a simple [plush pug toy]( is bringing in $180k/mo. in Amazon sales - How three apps within [one niche]( have raised a combined $120m this year Read these reports and hundreds of vetted ideas. [Try one week of Trends for just $1](. You’ll also get to join the Trends community where thousands of builders are helping each other make big ideas happen. [Startup community + content →]( AROUND THE WEB 🦅 On this day: In 1912, Arthur Rose Eldred [became]( the first Eagle Scout, having completed all 21 required merit badges. 👀 Cure boredom: This “visual crosswords” [game]( challenges you to sort images by what they have in common. 🧠How to: Use your “[mind palace](” to improve memory. 🚌 That’s interesting: The [history]( of the American school bus. 🐈 Aww: And now, [raver cat](. Shower Thoughts - “By using the waffle maker, you become one.” [SOURCE SOURCE]( - “There’s nothing preventing you from using someone else's voice when you think.” [SOURCE SOURCE]( - “Braille on vending machine buttons don’t tell you what’s inside.” [SOURCE SOURCE]( - “Due to the declining population of people who own houses with garages and have kids, drummers are probably going to become very rare in the next couple generations.” [SOURCE SOURCE]( - “Seals are dog mermaids.” [SOURCE SOURCE](  [via Reddit]( SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [all prizes]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Mark “Disney Adult” Dent. Was this email forwarded to you? Sign up [here](. 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