🤫 What’s this “quiet quitting” trend?

Plus: Serena Ventures, self-storage’s hotter cousin, the smallest monkey in the world, and more. [View Online]( [The Hustle] Bachelor(ette) parties beware. Airbnb introduced “anti-party” features in the US and Canada. A test of the features in Australia cut partying by 35%. In today’s email: - WFG: Are gyms the future of offices? - Quiet quitting: It’s trending. - Serena Williams is all-in on VC. - Around the Web: Saving woodrats, free books, the history of Google Search, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear us discuss what would happen if WeWork and Planet Fitness had a baby, plus Amazon trying to be like TikTok, the “quiet quitting” trend, and more. The big idea [doing squats at a gym]( WFH? What about… work from gym? In 2019, GQ [suggested]( the gym-coworking hybrid as a gig economy trend. Now, in a work-from-anywhere era with a rising interest in wellness, the growing market has even broader appeal. We recently spent a day… … at [Heimat](, a posh members-only club in Los Angeles. It’s the first of its kind from Berlin-based RSG Group, which [acquired]( Gold’s Gym for $100m in 2020. For $350/mo., members get: - Every training machine imaginable, plus classes - Locker rooms with meditation rooms and saunas - A spa, juice bar, rooftop pool, restaurant, and bar - A coworking space and library Who’s it for? The remote worker who prefers working and working out outside the home, and who likes the social aspects of a club. - They could certainly find cheaper gyms, but coworking spaces are often similarly priced. Example: WeWork’s memberships start at $299/mo. Meanwhile, Life Time, Inc. operates several coworking spaces where membership starts at ~$400/mo. and includes access to its [150+]( gyms across North America. Its revenue increased [42.7%]( in Q2, attributed in part to another trend — [pickleball](. And both Heimat and Life Time… … are a steal compared to some other newcomers. - New York’s forthcoming [Collette]( requires a $125k initiation fee plus $36k annually for access to a gym, restaurant, bar, private offices, and staff who’ll make copies and fetch coffee. - [Core]( in NYC (and coming to [San Francisco]() asks for a $15k-$100k initiation fee and $15k-$18k annually. It includes a spa, gym, theater, library, and a service that handles “noninvasive, nonsurgical… age-optimization.” So, uh, Botox? For something completely different: [The Green Microgym]( in Portland, Oregon, is powered by its members via cardio machines that generate electricity. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=WFH%3F+What+about%E2%80%A6+work+from+gym%3F%0Ahttps%3A%2F%2Fthehustle.co%2F08182022-work-from-gym%3Futm_campaign%3DWFG%26utm_content%3D08182022-work-from-gym%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Snapped: The Dow Jones Industrial Average [fell]( .5% to end a five-day win streak. The drop has been attributed to notes from the latest Federal Reserve meeting, which hinted at more rate hikes. Haha: Manchester United stock [jumped]( up 17% after Elon Musk joked that he would buy the soccer club. Bye debt: The Biden admin wiped [$3.9B]( in debt owed by former students of ITT Technical Institute, a now-defunct for-profit college chain accused of misleading students about its programs. Amazon employees are internally [testing]( a TikTok-style photo and video feed in the Amazon app nicknamed “Inspire.” TikTok, speaking of, is rolling out an [Election Center]( with authoritative info in 45 languages as midterms near. Apple is [exploring]( manufacturing Apple Watches and MacBooks in Vietnam in an effort to diversify production away from China. Target’s profit [dropped]( 90% in Q2, and a double whammy of deflated demand and excess inventory could persist in Q3. Self-storage’s hotter cousin: Now, more than ever, handymen, contractors, and ecommerce outfits need small-bay warehouses. Access the Trends [research report]( on the lucrative real estate trend. Chart [how to quit a job]( What’s this ‘quiet quitting’ trend? Normally when you think about someone quitting a job, you envision an explosive scene like [this one]( from Jerry Maguire. But online chatter around a relatively new trend known as “quiet quitting” is gaining steam. What’s quiet quitting? As explained in one [viral clip](, it involves “not outright quitting your job, but… quitting the idea of going above and beyond.” Quiet quitting is trending at a time when quitting itself is more relevant than ever. - 40% of employees are [willing to quit]( for a 5% raise, and 20% are ready to leave for other jobs with the same pay. But not everyone’s on board. Shini, a full-time software developer and vegetable farmer, posted a [response video](. She asked, “If quiet quitting means not going above and beyond and just doing what you’re paid to do… isn’t that just called working?” [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=What%E2%80%99s+this+%E2%80%98quiet+quitting%E2%80%99+trend%3F%0Ahttps%3A%2F%2Fthehustle.co%2F08182022-quiet-quitting%3Futm_campaign%3DWFG%26utm_content%3D08182022-quiet-quitting%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource Transform data with this Excel chart generator Complex data + simple graphics + pretty colors = chef’s kiss. We don’t make the rules. We do make the resources. Take these [Excel chart templates]( to start enhancing the stats in your emails, reports, and presentations. Customizable design assets by HubSpot: - Line graphs - Bar graphs - Column graphs - Pie charts - Donut charts - Treemap charts - Stacked options There are templates for up to five variables. Start sprucing those numbers. [Free graph generator →]( Money moves [Serena Williams]( Serena Williams’ next chapter With a net worth of ~$260m, Serena Williams is the highest-earning female athlete ever. After officially announcing her retirement from tennis last week, she’s planning to put that money to use in [venture capital](, per Fortune. She founded Serena Ventures… … in 2014, after learning about the unequal distribution of VC money to women and founders of color. - 53% of her portfolio companies are women-founded - 76% of her founders come from underrepresented groups So far, she’s proved adept at picking winners. Of the 60+ companies she’s funded, 16 are unicorns, including MasterClass, Impossible Foods, and Daily Harvest. In March… … Williams raised $111m to invest in founders from diverse backgrounds across a range of sectors, including fintech, edtech, and health and fitness. - While the fund is led by six women, the firm recently hired its first man, prompting Williams to [joke]( that he’s their first “diversity hire.” With husband Alexis Ohanian leading two VC firms, Initialized Capital and Seven Seven Six, there’s likely no shortage of deal talk at the dinner table. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Serena+Williams%E2%80%99+next+chapter%0Ahttps%3A%2F%2Fthehustle.co%2F08182022-Serena-Williams%3Futm_campaign%3DWFG%26utm_content%3D08182022-Serena-Williams%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB ❓ On this day: In 1590, Roanoke Island governor John White [returned]( from a supply run to find all ~100 colonists had disappeared. What happened to them remains a mystery to this day. 🐭 That’s interesting: Inside two retired brothers’ [attempt]( to save Florida’s endangered (and very cute) woodrats. 🔍 That’s cool: An interactive [history]( of Google Search. 📚 Useful: [Z-Library]( lets you access and download PDF versions of books and articles. 🐒 Aww: And now, the [smallest monkey]( in the world. Meme [quitting meme] True that. (Source: [imgflip.com]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [all prizes]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Mark “Anti-Party” Dent. Was this email forwarded to you? Sign up [here](. 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