🎊 Groomsmen are paying up

PLUS: How brands are botching their diversity efforts. [The Hustle] Viewers found a plot hole in Netflix’s Senior Year. In the movie, a cheer team performs Kelly Clarkson’s “A Moment Like This” at their 2002 graduation, but the song wasn’t released until September of that year — months after most graduations. Millennial sleuths: 1, Netflix: 0. In today’s email: - Wedding parties: They’re getting costly. - Chart: China is dragging brands down. - Diversity fails: When efforts fall short. - Around the web: Fake faces, how to stop rambling in meetings, leaping alpacas, and more cool internet finds. 🎧 On the go? [Listen to today’s quick podcast]( to hear Juliet and Jacob talk about the future of weddings, AR social networks, Walmart drones in Arkansas, and more. The big idea [wedding]( Wedding party economics are getting out of hand Being asked to be a bridesmaid or groomsman should be an honor. It means you get to play a special part in somebody’s big day. But thanks to a number of factors, more people are looking at the role as an obligation due to the [high costs]( it entails, per CNBC. On average… … bridesmaids and groomsmen spend $825 to be in a wedding party, according to a [recent survey by LendingTree](. Some factors contributing to that expense include: - Rising fuel prices, which have made traveling to bachelor(ette) parties and weddings more expensive. In April, [flight prices were up]( 33% YoY. - Inflation, which has led to increased costs for wedding attire, which 32% of bridal party members say was their biggest cost. - Supply chain issues, which have led to limited inventory for wedding attire, complicating matters further Of the consumers that were surveyed, 50% incurred debt to participate in a wedding party, and 40% regret spending some of that money. Making matters worse… … this year there are expected to be [~2.6m weddings]( in the US, compared to 2.2m weddings in 2019. The jump is partly due to postponed ceremonies caused by the pandemic. That means there’s a good chance some bridesmaids and groomsmen will take on those duties in multiple ceremonies, leading to an even steeper financial burden. But just because you get asked… … doesn’t mean you have to say yes. Roughly 20% of people who were asked have turned down a wedding party invitation, and of those folks, 69% say the decision didn’t hurt their relationship with the bride or groom. If you do decide to go that route, here are [some tips]( to politely decline an invitation. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Wedding+party+economics+are+getting+out+of+hand%0Ahttps%3A%2F%2Fthehustle.co%2F05262022-Wedding-party-economics%3Futm_campaign%3DWedding%2BParty%2BEconomics%26utm_content%3D05262022-Wedding-party-economics%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Board moves: Jack Dorsey [left]( Twitter’s Board of Directors. Shareholders also [voted to remove]( Egon Durban, Co-CEO of Silver Lake Partners. Durban is a long-time backer of Elon Musk. Integration season: Stripe [launched]( an app marketplace that brings in functionality from third parties, including analytics, CRM, marketing, and e-signature tools. Big news for Shorts: Google [rolled out]( ads for YouTube Shorts, its TikTok competitor. The company also reported Shorts is garnering 30B views per day, up four times from last year. Gas problems: US prices for natural gas [reached]( their highest point since 2008 due to low production and storage levels that are ~17% lower than the 5-year average. Small bay warehouses? Handymen, contractors, and ecommerce outfits need these self-storage units now more than ever. Access our [research report]( on the lucrative real estate trend. --------------------------------------------------------------- Hey — enjoy getting quick updates on what you care about? Take [20 seconds]( to personalize your Snippets. Pick your preferences👇 and we’ll send you more of what you love. Boom. [Personalize my Email →]( chart [brands' Chinese sales]( Singdhi Sokpo What’s happening in China? In the US, April retail sales were up [8.2%]( from a year earlier. In China — not so much. Strict covid lockdowns across major cities, where most malls and stores have been shut for months, led to an 11.1% YoY decline in April consumer spending there. - Starbucks, with 5.4k locations in China, saw first quarter sales drop 23%. For Adidas, sales dropped 35%. Hilton’s fell 45%. Earlier this week, Airbnb said it decided to [remove]( all mainland Chinese listings due to a lack of demand since its launch there in 2016. Certainly the pandemic wasn’t a big help. But hotel operators are praying that think demand will rebound soon. Hilton, for instance, is opening 20% more rooms in China in 2022 than it did last year. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=What%E2%80%99s+happening+in+China%3F%0Ahttps%3A%2F%2Fthehustle.co%2F05262022-brands-China%3Futm_campaign%3DWedding%2BParty%2BEconomics%26utm_content%3D05262022-brands-China%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource If you still craft every email with love (from scratch), we appreciate you. For those of y’all who ain’t got time for that, you can appreciate us instead. Here are [25 hot-and-ready templates]( to save your salespeople time while maintaining that endearing touch. Created by experts at Sandler Training, Breakthrough Email, and HubSpot. Send these to your beloved salespeople ASAP: - Fill-in-the-blank email templates (first touch, follow up, break up) - Clear examples and objectives outlined for each message - Strong insights to help you respond with confidence Just trying to help you raise sails — I mean, sales. Use these to cruise with new prospects and re-hook the heartbreakers. (Bait: the last email sequence closed $100k in 30 days.) [Smooth sale-ing →]( Diversity [video conferencing on a laptop]( When diversity efforts fall flat As Walmart deals with backlash over its attempt to [commercialize]( Juneteenth with ice cream, other brands are being called out for dubious diversity initiatives. Wells Fargo… … adopted an informal policy in 2020 that required the company to interview at least one woman or person of color (POC) for jobs with salaries $100k+, [per]( The New York Times. But several current and former Wells Fargo employees say that meant some candidates sat through bogus, time-wasting interviews for positions that had already been filled. One Black wealth manager was submitted to fake interviews twice, according to an ex-employee. The man was eventually hired in 2018 in a more junior role, then laid off during the pandemic. Meanwhile, at Netflix… … the streamer’s loss of 200k subscribers and plunging stock prices have led to layoffs. Many recent layoffs at Tudum, Netflix’s entertainment website, included women and people of color who said they’d been [lured]( away from stable jobs just four months before they were let go. And last week’s layoff of ~150 full-time employees and several contractors included many employees who worked on channels dedicated to POC and queer audiences, [per]( The Los Angeles Times. Netflix also canceled shows in production like “[Boons & Curses](,” an animated series with an all-South Asian writers room and voice-over cast that Netflix previously [hyped]( as part of its AAPI programming. Layoffs often disproportionately affect women and POC… … when diversity is not spread throughout an organization, and because they are more likely to be contractors, [per]( Protocol. That means companies must be conscientious with their efforts — not just what they look like on paper. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=When+diversity+efforts+fall+flat%0Ahttps%3A%2F%2Fthehustle.co%2F05262022-diversity-efforts%3Futm_campaign%3DWedding%2BParty%2BEconomics%26utm_content%3D05262022-diversity-efforts%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🧛 On this day: In 1897, Bram Stoker’s Dracula [hit the shelves]( of London, bringing the legend of vampires into mainstream culture. The novel is told through letters and articles — you can sign up to receive it, in order, via email [here](. 🎮 That’s interesting: The story of [Van Tran](, the video game dev who created the first console game with a female protagonist. 😑 Useful: Need a face for your ad or website? [Generated Photos]( has a ton of them, all generated by AI. 🤐 How to: Do you find yourself rambling or talking over others in meetings? Here’s how to [stop](. 🦙 Aww: And now, could anything be more delightful than these [leaping alpacas](? Meme [groomsman meme] Love ain’t cheap. (Source: [imgflip.com]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [My First Million ebook]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Jennifer “Didn’t force any groomsmen to rent tuxes” Wang. Was this email forwarded to you? Sign up [here](. 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