💐 The flower business is wilting

PLUS: Are astronauts obsolete? [The Hustle] Grace and Rob Jones bought a new house in 2015. When Rob decided to renovate the bathroom this April, he found an unexpected snack waiting in the wall — a 63-year-old bag of McDonald’s french fries. Miraculously, the fries hadn’t decomposed. In today’s email: - Wilting market: Florists are dealing with a bouquet of problems. - Fore! The strange business of hole-in-one insurance. - Astrobots: Will robots replace astronauts? - Around the web: Baking conversions, a 19th-century bike adventurer, public Wi-Fi tips, and more cool internet finds. 🎧 On the go? [Listen to today’s 10-minute podcast]( to hear Zack and Rob discuss the struggling flower market, Tim Cook’s new side gig, Facebook’s latest move in the audio space, and more. The big idea [flowers wilting]( The flower business is wilting Mother’s Day is right around the corner — which, along with Valentine's Day, is one of the most popular occasions to buy flowers. But recent trends suggest florists may be relying more on the holiday than usual this year. Per CNBC, the flower business is [taking a beating]( due to a bouquet of problems. The root of the issue… … starts on the supply side. When the pandemic hit in 2020, many farmers got rid of their flower crops, and, unsure of future demand, [didn’t plant]( as much as they normally would, causing an overall shortage of flowers. Along with that, the flower supply chain has faced thorny issues of its own, including: - Labor shortages, with floral designers [increasingly]( harder to come by - Weather, which has meant poor growing conditions - Shipping, which grew challenging with fewer international flights and a shortage of truck drivers This hotbed of difficulties has led to higher costs for florists, which they’ve passed along to consumers. But higher prices… … have led to another budding problem for florists — decreased demand. 1-800-Flowers, the gift behemoth that also owns Harry & David and Shari’s Berries, reported lower demand for everyday gifting in its quarter ending in March, and lowered its guidance for the rest of the year. The stock fell to a new 52-week low as a result. On the bright side for florists, short-term demand is likely to pop for Mother’s Day. Consumers willing to stomach the premium on peonies, roses, and tulips should act fast as supply is reportedly [dwindling](. If you miss the chance on flowers, Tim Horton’s has you covered with this [bouquet of doughnuts](. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+flower+business+is+wilting%0Ahttps%3A%2F%2Fthehustle.co%2F05042022-flowers%3Futm_campaign%3Dflower%2Bbiz%26utm_content%3D05042022-flowers%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Travel is back: Airbnb [posted]( 70% revenue growth YoY, and reported 102m bookings in Q1, beating pre-pandemic levels. Tim’s side gig: Tim Cook was [named]( chairman at Tsinghua University. The school, nicknamed “China’s Harvard,” also counts Mark Zuckerberg, Satya Nadella, and Elon Musk as advisors. Hitting mute: Facebook is [winding down]( its audio efforts. The company will stop user uploads of podcasts to its podcast hub, and is shutting down Soundbites, a feature meant to be TikTok for audio. Travel reimbursement: Amazon [announced]( it would pay employees up to $4k in travel costs for non-life threatening medical procedures, which includes abortions. Herbs gone wild: Monthly Amazon search volume for “ginger foot soak” rose by 3,127% in March. See all of our ecommerce product finds in the [Trends report](. --------------------------------------------------------------- Hey — enjoy getting quick updates on what you care about? Take [20 seconds]( to personalize your Snippets. Pick your preferences👇 and we’ll send you more of what you love. Boom. [Personalize my Email →]( [golfing]( Zachary Crockett The strange business of hole-in-one insurance On a warm day in September 2009, Jason Hargett, a 35-year-old restaurant manager and father of 4, stepped up to the tee at Red Ledges golf resort in Heber City, Utah. It was the end of a charity tournament and a big prize was on the line: Anyone who sunk a hole-in-one would win $1m. Hargett took a swing. The ball careened 150 yards through the air, plopped onto the green, and slowly rolled back into the hole. The chances of this happening for an amateur golfer are minuscule (~1 in 12.5k). Cheers erupted from the small crowd as Hargett sprinted down the fairway in disbelief. But one entity wasn’t celebrating: the insurance firm that had been hired by the organizers. [Read the full story →]( Free Resource How to make downright delightful content =Yeah, that’s a topic we’re deeply invested in. The key to compelling content lies in the approach. You might know all (most) of the words you need, but what matters more than linguistic instincts is a profound perception of your consumers. We’d break you down right now if there wasn’t a word count. Instead, we’ll just drop this [Content Marketing for Customers Lesson](, and hope you feel like learning today. On finessing content strategy (5 videos): - How to charm customers with your content - Craft your post-purchase customer road map - Identify content concepts that resonate - Pros and cons of emails, socials, and websites - Essential elements of content and media strategy Watch the HubSpot Academy video below. [Content marketing 101 →]( Cyborgs in Space [space]( Will astronauts become obsolete? When Neil Armstrong announced his giant moon leap for mankind, that was pretty hype. And to this day, there are few things as cool as being an astronaut. But now, astrophysicist Donald Goldsmith and Martin Rees, the UK’s Astronomer Royal, argue in their book [The End of Astronauts]( that space exploration might actually be a gig for robots. Why, robot? For one, it’s expensive to keep our fragile meat sacks alive in space: - The Perseverance rover mission to Mars cost [~$2.75B](. Establishing a moon base for humans would cost $100B+. - Astronauts have repaired the Hubble Space Telescope 5 times at a cost of ~$1B each mission (inflation adjusted). For that amount, NASA could have built ~[7 telescopes](. Robots, who don’t die without food or oxygen, can also explore greater distances. They’ve already been to every planet in our solar system (and some of their moons), comets, and an asteroid. Humans can only reach the moon and Mars. But they do lack that human touch Robots can [do]( a lot of what we can do, like collect and return samples. But Goldsmith and Rees admit they can’t identify collection spots like a geologist can. To fully replace people, AI and tech will need to advance a lot. That might not happen for a while, meaning humans and bots will probably remain [partners](. But moreover… … space travel isn’t just NASA’s game anymore Companies like Blue Origin, SpaceX, and Virgin Galactic have shown people will shell out big bucks to be yeeted into space in a [cowboy hat](. With aspirations of tourism, mining, and other for-profit activities, the final frontier is unlikely to be bots only. BTW: In Russia, there’s a monument to Laika, a stray dog who in 1957 became the 1st animal to orbit Earth. Laika did not survive her trip, though several subsequent [Soviet space dogs]( did. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Will+astronauts+become+obsolete%3F%0Ahttps%3A%2F%2Fthehustle.co%2F05042022-astronauts%3Futm_campaign%3Dflower%2Bbiz%26utm_content%3D05042022-astronauts%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🚌 On this day: In 1961, the 1st Freedom Riders [departed]( DC on a Greyhound bus bound for the southern US. Though the Supreme Court had ruled against segregated bus lines, the South ignored it. 🧁 Useful: [This website]( will convert baking recipes to your preferred measurement system. 🚲 That’s interesting: Meet Thomas Stevens, the 19th-century journalist who [traveled]( the world by bike. 💻 How to: You’re trying to log onto a public Wi-Fi network. The pop-up login won’t appear. Arrrrgh! Never fear, here’s [what to do](. 🐕 Aww: Did you know some cheetahs get [dog BFFs](? Meme of the day [space meme] Sounds like the plot to a fantastic movie. (Source: [imgflip.com]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [My First Million ebook]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, and [Rob Litterst](. Editing by: Jennifer “Keep the flowers, I’ll take Shari’s Berries” Wang. Was this email forwarded to you? Sign up [here](. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle logo](