🎨 The canvas with 10m painters

PLUS: How many iPhones to reach the moon? [The Hustle] As Twitter’s newly minted top shareholder, Elon Musk posed an interesting (probably hypothetical) question to his followers this weekend: “Convert Twitter SF HQ to homeless shelter since no one shows up anyway” — yes or no? Of the ~1.8m responses, 91% were in favor. In today’s email: - r/place: The craziest art project in internet history? - Uh-oh: A dire climate report has companies making new pledges. - Digits: Lambos, taxes, bad dates, and more by the numbers. - Around the web: Food hoaxes, to-do list tools, dog songs, and more cool internet finds. 🎧 On the go? [Listen to today’s quick podcast]( to hear Jacob discuss our $761B obsession with returning items after buying them, free taxes, sunken Lambos, 10m-person internet art projects, and more. The big idea [various art]( The craziest art project in internet history The premise is simple: simultaneously give everyone on the internet access to the same white canvas on which each user can color a single pixel every 5 minutes. “Individually you can create something, but together you can create something more,” reads a description for [r/place](, the April Fools’ Day social experiment Reddit first ran in 2017. That year, 1m+ redditors [placed]( ~16m tiles. Chaotic, a sh*t show, some may even call it, but beautifully mesmerizing all the same. Last week, they did it again. And wow. Engagement on the project was, well, high. Over 4 days: - 10.4m+ people placed a tile - 160m+ tiles were placed - 4B minutes were spent in the group People from 236 countries and territories participated, with the US, Turkey, and France having the most users placing tiles. How did it work? As you can imagine, give millions of people the creative freedom to paint a canvas and some interesting things will happen. Strategies developed. Rival factions formed. Territorial battles were won and lost. Check out [this recap]( to see how things unfolded. One notable event: The so-called Spanish-French War of r/place, which saw a Spanish streamer promise fans of K-pop boy band BTS that he would help the “Butter” music video hit 1B views if they helped him overrun the French flag. Other interesting tidbits included Canada’s [struggle]( to maintain its maple leaf, a [Rembrandt](, and [hidden]( “Among Us” figures. What happens now? Reddit concluded the project by restricting everyone to white tiles, effectively having users erase the canvas. Afterward, a [timelapse]( of the canvas was released, and the community built an [interactive atlas]( detailing even the smallest features. The project could well be the most collaborative artwork in history, and represents the internet’s power to bridge millions of people from all corners of the web. Of course, crazy busy art would be pointless without Waldo. [Go find him](. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+craziest+art+project+in+internet+history%0Ahttps%3A%2F%2Fthehustle.co%2F04112022-art-project%3Futm_campaign%3DMonday%2BEmail%26utm_content%3D04112022-art-project%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Merge complete: With investor approval, WarnerMedia has left AT&T for Discovery. HBO Max and Discovery Plus will likely combine into a single service under the new biz, [Warner Bros. Discovery](. Huh: Amazon is [pushing back]( against [unionization]( at a Staten Island warehouse, accusing union organizers of garnering votes with free cannabis, among other claims. Meanwhile: Of the 17 Starbucks cafes that have voted on unionization, 16 have now voted yes. The [campaign]( has filed elections at ~200 US stores thus far. Check marks for everyone: Elon Musk’s latest Twitter [suggestions]( include a check mark and no ads for all Twitter Blue subscribers. Hospitality help: The House passed a [$55B]( bill to aid restaurants and small businesses affected by the pandemic, $42B of which would go to the Restaurant Revitalization Fund. But it still has to clear the Senate. Founder’s Wallet: Been dying to know how founders spend their money? We’ve got you. An outdoor gear entrepreneur let The Hustle dig through his startup’s receipts to reveal the [inner workings]( of his business. --------------------------------------------------------------- Hey — enjoy getting quick updates on what you care about? Take [20 seconds]( to personalize your Snippets. Pick your preferences👇 and we’ll send you more of what you love. Boom. [Personalize my Email →]( Mission Emissions [windmills]( (Federico Gambarini / picture alliance via Getty Images) Pinterest, Ford among companies responding to grim climate report A new climate [report]( that expounds on how screwed we are dropped last Monday. The Intergovernmental Panel on Climate Change’s (IPCC) report warns that unless countries significantly reduce emissions immediately, it’ll be impossible to cap global warming at 1.5 degrees Celsius — and avoid some of the worst impacts of a heating planet. Some companies are using the moment to underscore their progress on reducing emissions and make new pledges. A few highlights: Walmart On Wednesday, [Walmart]( [said]( it’s more than halfway toward its 2017 initiative of cutting its supply chain emissions by a gigaton by 2030. Walmart’s ambitious climate goals include: - Reaching zero emissions by 2040 - Using renewable energy to fuel 50% of global operations by 2025 and 100% by 2035 Pinterest [Pinterest]( announced that it’s banning ads and posts that feature climate misinformation. This includes content that denies climate change is happening, or that humans are causing it. Ford Last week, [Ford]( said it’s ready to ship the 1st of its all-electric E-Transit cargo vans to the European market. Ford is targeting zero emissions for all European vehicle sales and carbon neutrality in its European supply chain by 2035. Though firms are making progress… … it’s happening way too slowly. Governments and companies are spending ~$600B per year to spur clean energy investment and emissions reductions, but last week’s report found that we need to be investing [3x-6x more](. On the bright side, the report notes that we have the tech and tools to draw down emissions — we just need to actually put them to work. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Pinterest%2C+Ford+among+companies+responding+to+grim+climate+report%0Ahttps%3A%2F%2Fthehustle.co%2F04112022-climate-report%3Futm_campaign%3DMonday%2BEmail%26utm_content%3D04112022-climate-report%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource How to audit your website’s SEO SEO is not everyone’s cup of tea — unless crunching marketing data is your idea of a grand time (we salute you, if so). But whether you’re knowledgeable or novice, we think you’ll appreciate a [comprehensive SEO audit guide]( stuffed with 60+ insights to help your websites rank like a winner. So, you take this tidy checkup system, and suddenly you’re a growth marketer. You’re killing it. Download the 9-step SEO audit kit, including: - A full guide on implementing a holistic SEO strategy - Up-to-date, leading organic growth techniques - An audit checklist and on-page SEO template For saving and sending to marketers. Curated by Ryte and HubSpot. [SEO strategy guide →]( By The Numbers [sunken Lambo]( Must’ve taken a wrong turn. (Bobbi Wu / Unsplash) Digits: Sunken lambos, taxes, bad dates, and more 1) Remember The Felicity Ace, that big boat carrying a bunch of fancy cars that sank a little while ago? Well, now we know exactly which cars were on board, among them [21 Lamborghinis](, 25 Bentleys, 150 Audis, and a single Kia Soul — the subject of the greatest car [commercial]( in history. 2) By law, most Americans making less than $73k a year should be able to file taxes for free, but, in 2019, [only 2.4% of those eligible]( did so. In context, that means 14m+ people ended up paying tax software companies ~$1B they didn’t have to. The FTC is now working to [remedy]( this problem. How kind. 3) A new Pew report found [63% of single Americans]( find it harder to date today than pre-pandemic. The odd part is that 3% of respondents said dating today is easier. To the 3%, who are you, and what do you know? 4) WhatsApp now says users send [7B voice messages]( daily. For reference, as of 2020, WhatsApp users were sending [~100B]( text messages daily. Now the team is rolling out new features, like Out of Chat Playback and Waveform Visualization. 5) If you stacked every iPhone ever sold — approximately 2.8B phones — from end to end, you’ll find yourself with a stack of iPhones [243.1k miles long](, further away than the moon. Thankfully, if you ever need to come back, stacking every iPad ever sold will get you ⅓ the way there. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Digits%3A+Sunken+lambos%2C+taxes%2C+bad+dates%2C+and+more%0Ahttps%3A%2F%2Fthehustle.co%2F04112022-digits%3Futm_campaign%3DMonday%2BEmail%26utm_content%3D04112022-digits%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB 🥊 On this day: In 1921, KDKA in Pittsburgh [broadcasted]( a boxing match between Johnny Ray and Johnny Dundee, the 1st sporting event to air live on the radio. 🍝 Haha: Spaghetti trees, bull testicle beer, and other [food hoaxes](that people actually believed. 🦙 Useful: [Llama Life]( is a tool for powering through your to-do list. 💫 That’s cool:[Lightyear.fm]( lets you hear how far various songs have traveled into space. 🐕 Aww: Songfinch is a platform where you can buy custom songs from musicians. Here’s a [playlist]( about people’s dogs. Pic of the day [r/place final canvas] The final, filled canvas from r/place in all its glory. (Via [Reddit]() SHARE THE HUSTLE Hey. Stop keeping us a secret. Refer just 3 people and we’ll start to send some goodies as a thank you. [My First Million ebook]( Spread the news. Help us grow 🌱 [Share The Hustle 🤠→]( Or copy this custom referral link: [ Your referral count: 0 How did you like today’s email? Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, [Mia Sullivan](, and [Rob Litterst](. Editing by: Jennifer “Internet artist” Wang. [PODCAST]( [JOBS]( [CONTACT US](mailto:news@thehustle.co) [Facebook]( [Youtube]( [Instagram]( [Twitter]( 25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES  +1 888 482 7768 Never want to hear from us again? Break our hearts and [unsubscribe](list=thehustle). [The Hustle logo](