PLUS: The Texas two-step, explained. March 2, 2022
[The Hustle] We donât care if youâd rather vacation in Hawaii or Kansas â we just wanna help you get there. So, weâre giving away four $3.5k vacation packages (each includes a $1.5k American Airlines gift card and a $2k Airbnb gift card). Enter the giveaway by sharing your referral link (down below) with as many folks as you can before this Friday, March 4 at 11:59pm ET. One confirmed referral = one entry.* In todayâs email: - Garage doors: Why are they so hard to find?
- Chart: How Ikea tricks you into buying more stuff.
- Texas two-step: How J&J just used this controversial maneuver.
- Around the web: Feedback tips, how jelly beans are made, and more cool internet finds. ð§ On the go? [Listen to todayâs podcast]( to hear about what happens when you crash into your garage door during a garage door shortage, the future of Zoom, and more. The big idea
[garage door opening]( Itâs getting hard to find garage doors Garage doors donât get much attention, unless you crash into one (which this writer may or may not have done recently). But these days, garage doors are top of mind for builders and aspiring homeowners across the country. Garage doors are [becoming]( harder and harder to find, with prices up 2x-3x in the last year, and lead times up from weeks to months, according to The New York Times. So whatâs going on? A couple of well-documented macro factors are at the core of the problem: - The housing market: Record prices are pushing folks away from cities, where the need for a car and garage increases.
- The supply chain crisis: Garage doors often contain components that have been in short supply, including spray-foam insulation, polyurethane, and steel. Short supply is a big problem since, in 2020, 90% of new US homes had a garage. Now builders are in a bind The shortage is causing massive delays in homebuilding. One builder says it used to take 20 weeks to build a house; now it takes 20 weeks just to get a pair of garage doors. But the situation has sparked some creative solutions: - Using cheap replacement doors as placeholders until the permanent doors arrive
- Passing provisions allowing for plywood sealing in place of garage doors, like they did in [Sacramento]( BTW: If youâre feeling inspired after all this garage talk, check out [this list]( of 50 ideas to make your garage door way cooler than a piece of plywood. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=It%E2%80%99s+getting+hard+to+find+garage+doors%0Ahttps%3A%2F%2Fthehustle.co%2F03022022-garage-door-shortage%3Futm_campaign%3DGarage%2BDoors%26utm_content%3D03022022-garage-door-shortage%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS Less than ideal: The Felicity Ace, the 60k-ton cargo ship that caught fire carrying $401m worth of luxury cars, [sank]( to the bottom of the Atlantic while being towed back to shore. Bye-bye, IGTV: Instagram [announced]( itâs shutting down IGTV, its standalone app that was launched in 2018 as a YouTube competitor. The company plans to focus its video efforts in the main Instagram app. Uberâs new direction: Uber [launched]( a new Explore tab, where users can book restaurant reservations, buy concert tickets, and explore local experiences. The move puts Uber in direct competition with Airbnb, Google, and other apps. US oil prices [surged]( in response to Russiaâs invasion of Ukraine. US crude oil jumped to $106 per barrel, the highest level since 2014. Say Weee: Weee!, an online grocery startup specializing in locally sourced ethnic foods, [raised]( $425m at a $4.1B valuation. The startup prides itself on its assortment and adds 500+ products per week. --------------------------------------------------------------- Hey â enjoy getting quick updates on what you care about? Take [20 seconds]( to personalize your Snippets. Pick your preferencesð and weâll send you more of what you love. Boom. [Personalize my Email â]( Chart
[Ikea infographic]( Zachary Crockett / The Hustle How Ikea tricks you into buying more stuff On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, Santos found himself with a shopping cart full of hand towels, throw pillows, and martini glasses. âItâs like Ikea makes it impossible to leave with only the stuff you came here for,â Santos told The Hustle. He isnât wrong. Ikeaâs own creative director has said that only 20% of purchases are based on actual logic and needs. To learn more about how Ikea enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart⦠[Read the full story â]( Free Resource
How to launch a successful podcast Forty-one percent of Americans listen to podcasts monthly. Twenty-eight percent of Americans bump ~7 episodes per week. This is happening. Everyone and their mother is making a podcast, sure. But plenty of them are winging it, recording in kitchens with âersâ and âums.â Hereâs a tactful blueprint to help you hit the streaming platforms running. Included in [the 4 Ps for successful podcasting]( (video): - Guide for planning, production, performance, and promotion
- Software and microphone suggestions to improve sound quality
- New machine learning apps for transcriptions and easy edits
- The P.A.S.S. method for performance excellence
- Examples from Slack, Trader Joeâs, and more Jamal makes a face at 10:12. Weâd like you to see it. Learn how to power a brand through podding. [Podcast production 101 â]( Dubious Dances
[state of Texas]( The Texas two-step, explained The Texas two-step is [a dance](. But itâs also a bankruptcy maneuver, legal in Texas, that some US legislators want to outlaw. The backstory Johnson & Johnson is facing [38k+]( lawsuits alleging that its talc baby powder led to medical issues including ovarian cancer and mesothelioma. (Youâve probably seen the commercialsâ¦) Documents examined by [Reuters](, some dating back decades, showed that J&Jâs talc occasionally tested positive for asbestos and that the company didnât tell the public or regulators. J&J disagrees, claiming its talc baby powder is [safe](, and plans to appeal cases in which jurors have already awarded money to plaintiffs. Meanwhile in Texas⦠Texas defines mergers as either 2 companies coming together or one company splitting up â thatâs called a [divisive merger](. The so-called two-step has, well, 2 steps: Step 1: A company goes to Texas and splits into 2 or more new companies. One gets the assets, the other the liabilities. In this case, J&J â headquartered in New Jersey â spun off a new subsidiary in Texas called LTL Management last fall, shielding J&Jâs assets. Step 2: The company with the liabilities files for bankruptcy, which LTL did. Now what? Attorneys representing the LTL plaintiffs filed a motion to dismiss LTLâs bankruptcy, calling it an abuse of bankruptcy laws that could encourage other companies to do the same. But last week, a US bankruptcy judge threw out that motion, [saying]( that a court-supervised [trust settlement agreement]( would be better and faster for plaintiffs than jury trials. LTL has already [established]( a $2B trust to resolve claims. For now, however, most lawsuits will go nowhere while a settlement is negotiated. As for the fate of the two-step⦠⦠some lawmakers want to end it, including Illinois Sen. Dick Durbin who [called]( it a âget-out-of-jail-free card for some of the wealthiest corporations on earthâ â J&Jâs market cap is ~$430B â and [says]( a draft bill is forthcoming. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=The+Texas+two-step%2C+explained%0Ahttps%3A%2F%2Fthehustle.co%2F03022022-Texas-two-step%3Futm_campaign%3DGarage%2BDoors%26utm_content%3D03022022-Texas-two-step%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( AROUND THE WEB ð± On this day: In 1978, 2 men [stole]( the body of actor Charlie Chaplin, hoping to receive a hefty ransom from his widow. Ultimately, they got caught and Chaplinâs body was reburied. ðºð¦ Thatâs interesting: Our World in Data compiled several resources to provide context for whatâs happening in Ukraine â including data on military spending, food supplies, migrations, and more â [here](. ð¬ Thatâs cool: Take a look inside the Jelly Belly [factory]( where making each bean takes at least a week of flavorful manipulations. ðºï¸ Useful: [Geo Memorizer]( is a simple website that helps you memorize where countries are on a map and what their flag looks like. ð§ How to: Feedback can be overwhelming. Here are [some tips]( for filtering both the good and the bad. ð Thatâs cool: The Sony World Photography Awards 2022 shortlist and finalists are now available to see [online](. Categories include architecture, sport, environment, and more. Meme of the day
[garage door meme] Yup, that about sums it up. (Source: [imgflip]() Tech Giveaway
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Today's email was brought to you by [Jacob Cohen](, [Juliet Bennett Rylah](, [Rob Litterst](.
Editing by: Jennifer âWho would crash into a garage door?â Wang.
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