💻 The Google Docs conundrum

PLUS: Bitcoin crashes.. May 20, 2021 [The Hustle] [The Hustle]( Transcription service Otter.ai has a new feature that lets you automatically transcribe and share your Zoom meetings. Finally! You can read up on all the stuff you missed because you weren’t paying attention. The big idea [Google Docs]( Google is writing up a new playbook for Google Docs In 2018, Google dropped jaws at its keynote event when its [human-like]( AI software booked a haircut and meal via phone call. Innovations like that are hard to beat, but the tech giant is taking some swings. This week, Google held its 1st keynote I/O event since 2019 The company [said]( there are now 3B active Android devices, up from 2B in 2017. Other notable announcements included: - A Google-Samsung Wear OS partnership to build a unified smartwatch platform (to take on you-know-who) - 3D video calling booths that offer a [lifelike]( video experience Google made it clear it’s also looking to turn Workspace (formerly G Suite) into the all-in-one, interconnected workstation for professionals. To do that, Google Docs is getting a new set of wheels New [features]( include: - Grab bag updates like emoji reactions, timelines in Google Sheets, and pageless views that replace the classic 8.5 x 11-inch sheet of paper - Assisted writing features to identify offensive or wordy language - Smart chips (interactive, insertable smart objects) that link to other docs, sheets, contacts, or meetings But Docs also happens to be in a slight pickle Per tech analyst Casey Newton, Google Docs is fighting a [two-front war](, bowing to the needs of legacy Microsoft Office users on one end, and keeping pace with new players on the other. Some of these newbies include Coda (valued at $600m), Notion (valued at $2B), and Airtable (valued at $5.77B). Google’s balancing act and massive scale make it hard to innovate, and it’s getting beat as a result, per Newton. Still, with [2B+]( Drive users, it’s probably safe to say Google has some time to flesh things out. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Google+is+writing+up+a+new+playbook+for+Google+Docs%0Ahttps%3A%2F%2Fthehustle.co%2F05202021-Google-Docs%3Futm_campaign%3DGoogle%2BDocs%26utm_content%3D05202021-Google-Docs%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( SNIPPETS NEW! Introducing our new and improved [Snippets](. You can now get extra snippets on your favorite topics. Follow the button below to get started. If you have a couple million lying around, you can join an auction to take a space ride on Blue Origin’s rocket. The current high[bid]( is $2.6m. Colonial Pipeline CEO Joseph Blount[tells]( the WSJ why he paid hackers a $4.4m ransom: “[I]t was the right thing to do for the country.” Spotify is now selling[$15 tickets]( to live-streamed concerts. Up first: The Black Keys. Join the 26,197 others who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email. [Personalize Your Snippets]( Retail Tech [deepfake]( Can deepfakes make dubbed shows look better? Do you like foreign language films? But hate bad dubs? Meet your savior: London-based AI startup [Flawless]( says its deepfake tech can make translated films look more natural. No matter how good a translation is... … actors’ lips are usually out of sync. Flawless fixes this by creating mouth movements that match the spoken translation, then slapping them over the original image. The startup’s co-founder Nick Lynes tells[The Verge]( that this process retains the original style and performance. Though the end result isn’t 100% perfect, it’s pretty close. And Flawless [says]( it can offer it quickly, cheaply, and in any language. It’s also easier than a complete do-over, like “Metástasis,” the Colombian telenovela-style [remake]( of “Breaking Bad” that doesn’t exactly replicate the performance that won Bryan Cranston 4 Emmys. But don’t people hate dubs? Critics and fans have waged the [sub vs. dub]( war for ages, with many saying they prefer the authenticity of subtitles. But while subtitles help those who are deaf or hard of hearing, dubbing helps those who are blind or have low vision. And as it turns out… Netflix is about that dub life The streaming giant [found]( that people were more likely to watch a dubbed show than one with subtitles, which is why its made the dubbed version the default. The company is now working with 170+ studios worldwide that offer dubs in 34+ languages, per [Bloomberg](. In fact, its No. 1 show (“Lupin”) [this quarter]( is a French-dubbed work. Now please enjoy “Toss a Coin to Your Witcher” in [14 languages](. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=Can+deepfakes+make+dubbed+shows+look+better%3F%0Ahttps%3A%2F%2Fthehustle.co%2F05202021-deepfakes-dubbed-shows%3Futm_campaign%3DGoogle%2BDocs%26utm_content%3D05202021-deepfakes-dubbed-shows%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Free Resource Where does your business rank on Google? (If the answer isn’t 1, you may want to check out [this video](). SEO, or Search Engine Optimization, is often touted as one of the key strategies for businesses to grow - and for good reason. The top 5 results on search engines receive 75% of all audience clicks, per HubSpot. Sorry page 2... That’s a big reason why Aussie-based Canva was able to grow into a $6 billion company in under 10 years. They mastered SEO and 3 other key areas of digital marketing in their mission to disrupt the graphic design industry. And here’s the thing; their playbook can work for you, too. Grow your business with Canva’s 4-part strategy in this quick, 6-minute video To break it down, Canva quickly outpaced its competitors by focusing on 4 main areas: - SEO - [using transactional queries to consistently rank in search]( - Educational Content - driving subscriptions through Design School content - Strategic Partnerships - wielding 42 partners in 18 countries to grow - Paid Advertising - targeting keywords like “create” and “design ads online” If Canva can do it, why can’t you? Peep the [video here.]( [Show me the video →]( Food Tech [Oatly milk]( IP-Oatly: The oat milk startup preps for a $10B public debut Oatly’s cutesy bus stop and billboard ads declaring it “milk for humans” are everywhere. People hated CEO Toni Petersson’s [odd Super Bowl 55]( “wow, no cow” jingle, but it made for a great conversation starter. Now, the Swedish company is set to go public, [seeking]( a valuation of $10B. Founded by brothers Rickard and Bjorn Oste in 1994... Oatly’s plant-based dairy alternatives have grown in popularity over the past few years. Not only is it now Starbucks’ [preferred oat milk](, but The New York Times [reports]( that sales shot up from $204m in 2019 to $420m in 2020. However, Oatly also reported a $60m loss due to investing in new facilities, products, and yes, more advertising. Oatly also makes vegan yogurts, soft serve, and a “frozen dessert” that’s not technically ice cream. Fans of the product include vegans, the lactose-intolerant, and people trying to reduce their carbon footprint (oat milk is more [sustainable]( than coconut or almond milk). It’s good… but is it good for you? Writer Jeff Nobbs [compared]( Oatly’s impact on blood sugar to sipping on Coca-Cola because the process that makes oats into milk turns complex starches into sugar. But GQ [points out]( that’s not exactly true, in part because Coke has no nutrients. Their conclusion? If you’re not chugging a ton of oat milk every day, you’re probably fine. [Share on Facebook]( [Share on Twitter]( [Send as email to a friend](mailto:?subject=The%20Hustle%20wrote%20something%20I%20think%20you%27ll%20like...%0A&body=IP-Oatly%3A+The+oat+milk+startup+preps+for+a+%2410B+public+debut%0Ahttps%3A%2F%2Fthehustle.co%2F05202021-Oatly-IPO%3Futm_campaign%3DThursday%2BEmail%26utm_content%3D05202021-Oatly-IPO%26utm_medium%3Demail%26utm_source%3Ddaily%0A%0AYou%20can%20subscribe%20with%20my%20link%20here%20to%20get%20the%20latest%20in%20tech%20and%20business%20daily:%0A [View on our website]( Chart of the day [Bitcoin stock chart] A wild day for Bitcoin (Source: Coindesk) Bitcoin and the crypto market is in free fall. After hitting a high of ~$65k in mid-April, Bitcoin fell to as low as [$30k]( Wednesday (the max loss on the day was 30%+) before recovering to ~$40k. The catalyst for the recent sell-off was an announcement by Elon Musk on May 12 that Tesla would no longer accept bitcoin as payment for its vehicles, citing environmental concerns over the crypto asset’s mining operations. For Bitcoin, this type of sharp decline is par for the course. During its previous bull run to $17k+ in 2017, the asset saw [40%+]( drawdowns on 2 occasions. Meanwhile, there was a moment yesterday when Bitcoin’s market cap fell below that of Berkshire Hathaway’s. This is how we imagine Charlie Munger -- Berkshire’s vice chairman and Bitcoin critic -- may have reacted: Source: Twitter / [@TrungTPhan]( SHARE THE HUSTLE [Hustle Cons Greatest Hits ebook]( Over the years, we’ve learned… secrets. The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even billions -- of dollars. 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