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 Today, we have all the big highlights from Day 1 of Facebook’s F8 developer conference. [The Hustle]( Wed, May 2 Brought to you by [MVMT]( introducing bronze for all. Zuckerberg wants to help us find love: Day 1 of Facebook’s annual developer conference Facebook kicked off its annual 2-day developer conference, F8, yesterday. Mark Zuckerberg wasted no time addressing the elephant in the room -- 2018, he admitted, “has been an intense year.” Zuck apologized for the data scandal (again), and offered a course of action for users: a new “[Clear History]( feature that allows users to clear their “browsing history on Facebook,” much like you’d clear your cookies on a browser. Unfortunately for Facebook, their own company history isn’t so easily erased. You can watch Day 2 of the conference on [Facebook’s livestream]( today. Here’s what the ’book is cooking after Day 1: The ‘Oculus Go’ VR is $199… if you’re into that kind of thing Facebook slashed about $200 from its OG Oculus Rift VR headset, announcing a new, more affordable [Oculus Go]( base model for $199. FB’s had trouble finding a market for its previous VR-ware, and the company is hoping that this feature-light version is the gateway drug that’ll get people hooked on their headsets. IG got some TLC Facebook announced several updates to its Snapchat-killer, Instagram, including live videochat, a Spotify integration that lets you share songs and playlists on stories -- and a [more searchable Explore]( page with clickable topics for things you like. So you can just skip the pleasantries and get straight to the [“oddly satisfying”]( slime videos. They’re rolling out dating features… no, really We’re serious. In arguably the juiciest update of Day 1, Zuckerberg announced that the platform will be taking on Tinder with [dating profiles]( suggest matches with people you aren’t already friends with. Hey, if all that data they’ve been collecting helps us find true love… maybe it was all worth it after all. Love at first poke  Levi’s is back on top after a strong 2017, and a big Q1 In the ’90s Levi’s was bigger than Nike. Sadly, by the turn of the millennium, they were still doing the [same old denim dance]( they were 165 years ago -- their sales had slipped from [$7B]( in ’96 to $4B by 2001, and their name became synonymous with department store mom jeans. But, according to Levi’s 2017 earnings report, they’re getting closer -- recording their highest sales growth in a decade. And 2018 is looking up as well, with their sales spiking [22%]( in Q1. How’d they do it? It’s actually way more obvious than you’d think When Chip Bergh became Levi’s CEO in 2011, he came up with the strategy to focus on the company’s “profitable core” -- AKA, their bread and butter: mens pants. Not rocket science, right? But, the key was what he did with that extra cash cushion. He used the revenue from men’s jeans to diversify, funding “underdeveloped products” like women’s clothing, athleisure, and “future” stuff -- like teaming up with Google to create a “smart” jacket. And that was just the tip of the ’bergh They also expanded consumer access -- utilizing their website and opening more retail stores to get away from third-party dependence. In Q1, they opened 56 more stores, and last year their sales reached $4.9B up from [$4.4B]( in 2011, proving that sometimes you gotta put on pants more than one leg at a time. [Strauss would be proud](  Pandora jacked up ads for 35m of its users, and old people paid to make them just stop Pandora assaulted 35m listeners with ads to see just how much they’re willing to put up with and [found]( that young listeners just switched platforms instead of paying -- while older listeners opt to pay a subscription fee instead of taking their streaming business elsewhere.   The [study]( published in the Social Science Research Network with Pandora’s blessing, blitzed users with 3 to 12 ads per hour to measure ad-related audience decline. Hold up: So were the researchers academics or tech workers? The answer is: yes. The study’s authors were David Reiley, a UC Berkeley professor who works in ad-science at Pandora, and two Pandora interns named Jason Huang (Stanford Ph.D. researcher/ Uber data scientist) and Nickolai Riabov (Brown Ph.D. researcher/ Netflix senior research scientist). The report wasn’t peer-reviewed like most academic articles, but it was [undertaken]( by academics over 21 months among 35m users in 3 countries. The age-old digital debate: ads vs. subscriptions The publication of the paper comes at a time when many ad revenue-based internet companies debate the merits of subscription models, especially as companies struggle with privacy concerns associated with advertising. The main takeaway? Using ads to force users to upgrade to a subscription only works when they don’t have many other options. Or when they’re old. [Gotta love interns](  This is the diet vodka for you if you want to have your booze and diet too Diageo, the maker of Smirnoff and Ciroc products, is rolling out a lower-calorie, lower-alcohol version of Ketel One, as [reported]( in The Wall Street Journal. The largest liquor producer in the world, Diageo claims a 1.5 oz shot of Ketel One Botanical will have 40% fewer calories than a glass of white wine -- but they’ll have to sell the booze as a beverage “made with vodka” instead of the real thang. Ketel One has lost its buzz Ketel One’s market share has [dribbled]( out of the glass to a sobering 1.7%. Titos, on the hand, commands a full 8.1% -- and they’re ordering another round. But why are these buzzed newcomers outperforming the top-shelf boozes that got your granddaddy drunk? Here’s at least one reason: it’s advertised as gluten-free. Cuz if there’s one thing Americans are more obsessed with than booze… it’s dieting. Good for the waistline -- and the bottom line The same wave of consumer preference that rocked the soda industry’s boat decades ago -- shifting 43% of Coca Cola’s [sales]( to reduced-sugar, reduced-calorie sodas -- is finally lapping the big booze industry. New alcohol companies like [Skinnygirl]( and [SpikedSeltze]( cater to calorie-conscious consumers hoping to maximize ABV but minimize guilt -- and traditional booze brands are trimming down to compete. So be bad and order that diet vodka with your diet Coke... [I’ll have a water with a splash of vodka](  Last chance to be a kid again (AKA Free Stuff) There’s still time to enter our[latest giveaway]( the ultimate Nintendo Switch Bundle valued at $1,500. It’s like winning a hall pass to be a kid again. We’re always out to hook Hustle readers up with some free swag. So this time around, we thought “how can we treat our readers to something nostalgic.” Then our friends at Product Hunt, Man of Many, and Digg called us up. The deal was too sweet to not share. Enter to win a[Nintendo Switch Game Bundle]( And when we say bundle, we’re talking a $1,500 bundle with practically every game out there -- 10 in total. Plus, you’ll get the Nintendo Labo and Robotics Kit. So, how can you get your hands on this slice of tech heaven? Easy. Click[this link]( to enter. THE FINE PRINT: Gotta be 18 or older to enter. No minors, no exceptions, no fun.  hustle hacks Note: We partnered with [Microsoft]( 4 hacks to grow your business (quickly) Take it from us, growing a digital business takes more than money, an idea, and good looks. Sometimes, you gotta get scrappy. In celebration of National Small Business Week, we’ve collected tried-and-true growth hacks to put your hustle on the map, including a few Sam and John used to start The Hustle. Here’s what you can do to hit the streets running: - Get reviewers and testimonials from[Fiverr]( Early on, customer reviews and testimonials are crucial. Just think about how you buy things -- reviews are key. Fiverr connects you with hundreds of honest reviewers quickly and on the cheap. - Build a fake [mobile app]( to share mockups: If you’re building an app, getting feedback as soon as possible is best. Use one of the dozens of app builders to mockup your MVP using just a series of photos. The key here is that you don’t need the features to work in order to get feedback -- just show it. - Build a website from a Photoshop file with [PSD2HTML]( Build websites, WordPress sites, landing pages, and email templates from a barebones Photoshop mockup. It’s super simple and allows you to quickly build responsive websites without technical chops. - Run your company IT with[Microsoft 365 Business]( Your personal computer and free software got you rolling, but eventually, you’ll need to lock down a real software provider. With Microsoft 365 Business, you get a complete hub for teamwork with the best productivity tools around and ultra-secure cloud storage in OneDrive. Plus, everything is covered with Microsoft’s industry-leading security, so no secret spilling. Starting a business isn’t always pretty, but these tricks can help you hit unicorn goals on a donkey budget. Know a tip? Let us know[in the comments](. This edition of The Hustle was brought to you by “Et, tu MVMT?” We know you love [MVMT]( When we first advertised them over a year ago, y'all nearly shut down the site -- nice work BTW. And they’re no stranger to pushing the envelope. Their recent Monochrome collection sold out in the first week, and you’ll be seeing a whole face-load of their newest sunglasses at a festival near you. Now, they’re revamping their most popular watch models with an earthy, bronzed treatment -- AKA they Julius Ceasar’d them. Introducing: [The Bronze Age]( MVMT’s latest collection fuses the warm colorways of a Scandinavian cabin getaway with the refined elegance of a New York City penthouse -- trust us, [seeing]( is believing. Soft, sage greys married with the warmth of bronze metal, the collection is both edgy and refined at the same time. Like a chameleon of style, a Bronze Age watch is the [perfect accessory]( to dress up or down. See the full lineup of [Bronze Age watches]( -- and get one on your wrist before they’re gone. Use code HUSTLE15 for 15% off your order.  0 [SHARE THE HUSTLE]( REFERRALS [ YOUR UNIQUE URL Zack Crockett NEWS WRITER Wes Schlagenhauf NEWS WRITER Conor Grant NEWS WRITER Kolby Hatch AD WRITER [Lindsey “Diet candy-hopeful” Quinn]( MANAGING EDITOR Lucinda Boltz Auto Shop Loyalty Program Engineer [SUBSCRIBE]( [JOBS]( [ADVERTISE]( [EVENTS]( [SHOP]( [Join our Facebook community →]( You opted in by signing up, attending an event, or through divine intervention. [771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES]( • [415.506.7210](tel:+1-415-506-7210) Never wanna hear from us again? Break our hearts and [unsubscribe](