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Massive broadcasting conglomerate forces local anchors to pass off scripted political commentary as personal opinion.
[The Hustle]( Wed, Apr 4
Brought to you by [monday.com](... reclaim context.
National broadcaster Sinclair puts words in its local anchorsâ mouths⦠literally
Over the weekend, Deadspin released a [spooky video]( of dozens of local news anchors reading identical scripts denouncing âthe sharing of biased and false news,â as âdangerous to our democracy.âÂ
The [puppetmaster behind the blast]( The USâs largest broadcaster, Sinclair Broadcast Group -- owner of 193 TV stations across the country.
Now, critics are calling into question the controlling tactics of the group and its use of local public figuresâ influence to secretly push their agenda.Â
The national biz of local buzz
[Sinclair owns local stations]( in 89 markets ranging from large cities like Washington, DC, to Kirksville, Missouri, including affiliates of major networks like ABC, and its own network, Comet TV.
Theyâre also in the process of getting approval from the Justice Department and the FCC for a [$3.9B takeover]( of Tribune Media, which would add 42 stations to their repertoire and make Sinclair far and away the largest TV operator in America.
Arenât there rules against this kind of thing?
Well, there were. But, last fall, the FCC [eliminated an 80-plus-year-old rule]( designed to limit the national influence over local broadcasts. Known as the âmain studio rule,â it required broadcasters to have a physical studio in or near the area that they transmit from.Â
The FCC argues that social media gives communities new channels to give feedback to their local broadcasters remotely.Â
But some fear it could open the door for large media companies to continue to eat up local stations, while centralizing jobs in a few metropolitan areas, and limit the diversity of opinions on the air.
How do the news anchors feel about all this?
Unsurprisingly, not so great. Past producers and anchors at Sinclair-owned stations complain of the companyâs practice of âmust-runâ segments coming down from the top, which made them uncomfortable.
Unfortunately, Sinclair-employed anchors have their own anchors to deal with: their contracts. According to Bloomberg, some employees are required to [pay âliquidated damagesâ]( for leaving before their contract is up, which can run as high as 40% of their annual salaries.
In other words, theyâre not giving up the remote control anytime soon.
Or should we say âclickerâ?
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High times for CBD: The next big thing in weed could become a billion-dollar marketâ¦Â
Whether the government likes it or not. Cannabidiol (CBD) is the part of the weed plant that gives you the health benefits, without having the âstop looking at me swanâ effect on your mind (unique to THC).
You know what weâre talking about you frigginâ potheads -- now, according to the Hemp Business Journal, the CBD market is estimated to explode into a [$2.1B]( industry by 2020; a 700% increase from 2016.
For your health
CBD isnât psychotropic, meaning it wonât alter your grip on reality, but it still continues to work on the brain and nervous system.Â
It [targets]( a wide haul of proteins that balance cell movement all over the human body, relieving the physiological itchies looking to take down the human spirit -- AKA pain, anxiety, and nausea.
But, even though CBD doesnât get you high, the stigma surrounding itâs stoney counterpart continues to box hemp into the murky waters of yesteryear.
Now, the market is finally growing (outside of your uncleâs basement)
Recent legal proceedings have [ruled]( in favor of those looking to chillax, and the [Industrial Hemp Farming Act of 2018]( seeks to strike hemp-based CBD from the controlled substances list, making it easier for companies to market their stash.
Companies like Phivida Holdings -- who [signed]( a Global Digital Reseller-Supply Agreement to sell their CBD-infused beverages this year -- along with many others, are starting to further pave the way to make âgreenâ the official chill color of the masses.Â
[Dope. Tight. Dank.](
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Apple Watch heart rate data could help solve a murder
Australia woman Caroline Nilsson has been charged with the murder of her mother-in-law, Myrna Nilsson, at their home in 2016, after data [collected]( from the victimâs Apple Watch proved Carolineâs depiction of the events to be a bunch of BS.
The watch outlined a bone-chilling timeline of the victimâs demise, giving prosecutors a look into the womanâs last moments.
Murder on the 21st century express
After the incident, Caroline told authorities a group of men invaded her home, tied her up, and killed her mother-in-law -- an act she claimed took a total of 20 minutes -- but authorities didnât buy it.Â
Using the watchâs heart rate data, investigators saw a spike in activity followed by an abrupt slowdown in movement on the day-of, whittling the events to a 7-minute window, meaning Caroline is either lying, or terrible at telling time.
The trial is set to continue in June, when it will be decided if the Apple Watch data will be accepted as evidence -- in the meantime, olâ Carol continues to deny the allegations.
A new hurdle for bad guys? Or massive privacy invasion?
This is actually the second instance this year where Apple Health data was used as evidence in a murder trial.
In Germany, a third-party company [examined]( the data to re-create the murderous activities the accused man had participated in through his movements.Â
That man pleaded guilty, but as more of these events (or ones like it) occur, the debate over ethical surveillance data will likely heat up.
[Follow the data](
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Crypto cool-kid Seoul announces plans for a citywide cryptocurrency called âS-Coinâ
Residents of the South Korean capital will soon use a city-funded cryptocurrency called S-Coin for everything from subway rides to kidsâ [allowances]( -- part of a master plan to create a comprehensive blockchain bureaucracy in Seoul.
âAs Seoul is the world's leading city in the field of information and communications⦠I think we should study new technologies such as blockchains,â Seoul Mayor Park Won-soon recently humble-bragged to CoinDesk.
If you canât beat âem, coin âem
As recently as 4 months ago, South Korea vocally opposed blockchain for fear that North Korea would keep using it to pick their pockets -- and they went as as far as considering [taxing]( crypto-speculation and banning crypto accounts for minors.
But South Koreans are the biggest crypto-consumers after Japanese and Americans, and Korean crypto-startups [raise]( $89m a month. So as coin-trading hysteria subsided, Seoul hired Samsungâs enterprise IT consultancy in November 2017 to coin their crypto dreams a reality.Â
A classic case of keeping up with the Won-soons
As soon as crypto cool-kid Korea put on blockchain pants, other governments wanted a pair. But some are ditching their cash-padded diapers for big-kid crypto-khakis too quickly -- Venezuelaâs state cryptocurrency, the Petro, has been [laughed off]( as a scam.
As the efficiency and security [benefits]( of âCentralized Digital Currenciesâ like S-Coin become increasingly obvious, governments [from]( Estonia to the [US]( are exploring their options -- just more slowly than Venezuela.
After all, they put their crypto pants on just like us -- one leg at a time.
[Iâm still Seoul from the block(chain)](
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IN CASE YOU MISSED IT: Weâre doing something special this Sunday. Stay tuned to your inbox and donât touch that dial, folksâ¦Â
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startup dictionary
Dogfooding (noun)
1. When a company uses its own product to prove how well it works. 2. A marketing layup for a product that isnât good enough to be released to the public. 3. A euphemism for the more appropriate term: âsh*t eating.â
Example:
Male founder 1: If we donât get enough funding, you and I will dogfood our product for publicity.
Male founder 2: But Mike, we make a pregnancy-tracking app.
Male founder 1: Exactly, the press will love it.
Pro tip: Hire a social media consultant to document your dogfooding process before youâve made a prototype -- you can hire an engineer to make the product later.
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This edition of The Hustle was brought to you by
Context (HUH!) what is it good for? Absolutely everything
You know that feeling when an ex texts you a picture of cat food? Or when your Aunt Susan mails you the instructions for a light fixture that you donât own?
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Readers of The Hustle can sign up for a [free 2-week trial](.
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