FOREVER.CLASSIC: Kenzo B is the real thing

The rising Bronx drill star is a battle-hardened rapper with ambitions beyond the music industry — and she’s still a teenager. [Kenzo B first got her start in an energetic, ultra-competitive battle rap arena, deep in the belly of the south Bronx. This spirit of friendly competition dates back to hip-hop’s beginnings—50 years ago, right there in the south Bronx. When Kool Herc and his contemporaries were codifying the art form, some of the earliest MCs, DJs, and especially breakdancers were rocking PUMAs. In the same way that Kenzo is refitting that competitive ethos for a new era, PUMA Classics have endured for decades, looking as fresh today as when the pieces of cardboard first came to constitute a challenge.]( Read our feature on Kenzo B [here](. Learn more and purchase Puma Classics [here](. [PUMA CLASSICS]( © 2023 The FADER | All rights reserved. [Unsubscribe]( | [Update Preferences](