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Tue, Feb 22, 2022 07:35 PM
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*plus, surprise new tech backgrounds!* We are The Everygirl; and this is for you. The Everygirl 10th
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*plus, surprise new tech backgrounds!* We are The Everygirl; and this is for you.
[View this email in your browser]( The Everygirl 10th Anniversary:
A Letter From Our CEO [ten years later graphic with photo of Alaina and The Everygirl office]( Wowâ10 years! Looking back at where this all began is kind of wild. In 2012, I was 26 years old. I had just spent a year living at my momâs house. I ended a six-year relationship after being cheated on and lied to. And I saw all the career goals I had for myself slipping further and further out of reach. Most of my life up until then had a pretty clear, self-defined path; but at that point I was rudderless, not really sure what direction to go. Getting closer to admitting that maybe the dream I envisioned for myself wasnât going to happen. I had hoped that Iâd be working at a publication in New York City by that age, but after graduating from journalism school, I applied to every job listing I could find, and for one reason or another, couldnât get my foot in the door. Needing to work, I took the first offer I received, a communications role for a non-profit, even though it was only narrowly related to what I wanted to do. Three years later, I was still at that same job, living paycheck to paycheck and freelancing every design job that came up so I could pay rent, bills, feed myself and my pups, etc. I felt a million miles away from New York City or any version of adulthood I had hoped for myself. Iâm not sharing this to complain; I know I was fortunate to have my health, a roof over my head, and friends and family I loved. But have you ever felt that way? That your life all of a sudden doesnât look like how you expected it to? A quiet, concerned voice in the back of your mind asking, Is this my story? Is this what I expected for me? What I want for me? Looking back at that time, I never could have imagined what was about to happen. Looking back, I see a woman so naively optimistic and so desperate to try anything for a change that I jumped headfirst into an endeavor I knew nothing about: starting a business. Ten years ago today, The Everygirl launched. It was done exactly how any business school would tell you not start a business: minimal capital, no professional advisors, and no actual business plan or viable revenue stream. But what I lacked in business acumen and tech skills, I made up for in creativity, work ethic, and purpose. And, boy, was there purpose. That purpose was for every woman who has ever felt lost or disconnected, who needed help or a nudge or a bit of inspiration. Who needed someone to guide her and remind her she is not alone. Who needed to feel seen. [continue reading...]( - Alaina Kaczmarski, Cofounder & CEO [click to watch our 10th anniversary video]( [surprise! click for free tech backgrounds]( Us to our readers for a wonderful 10 years: 2022 The Everygirl, LLC, All rights reserved.
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