The arms race in college football recruiting

+ Are we living in a dystopia? Edition: US - Today's top story: Top football recruits bring in big money for colleges – COVID-19 could threaten revenue [Click here to view this message in your web-browser](. Edition: US 29 April 2020 [The Conversation]( Academic rigor, journalistic flair Editor's note How does a school attract top football talent? It doesn’t hurt to have a recruiting budget of more than $2 million dollars like some universities do. The investment clearly suggests that schools believe recruiting a top player will generate revenue. But how much? Trevon Logan, an economist at The Ohio State University, has run the numbers. His analysis shines light on the reasons behind [an escalating arms race in college football recruiting](. Also today: - [Immune systems and surviving coronavirus]( - [Why emergency room wait times are so long]( - [Human lives versus the economy: A history]( Jamaal Abdul-Alim Education Editor Top story Football glory costs money. Icon Sportswire/Getty Images [Top football recruits bring in big money for colleges – COVID-19 could threaten revenue]( Trevon Logan, The Ohio State University Much more than trophies are at stake when colleges recruit football players. 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