[View this email in your browser](
Hi {NAME},
With the COVID-19 pandemic decimating India's economy, and even significant businesses reeling from the impact, it would not be surprising to think that the year is a death blow to non-profits creating positive change among India's most deprived.
But in truth, these conditions mean the need for disruptive innovations by pioneering founders aimed at the base of the social pyramid has never been stronger. By all indicators, progress in critical criteria like poverty alleviation, education, nutrition, gender equality and especially healthcare, have been pushed by years, if not a full decade. India has to get back on track towards a poverty-free future. In that case, we urgently need to back startups that have change, scalability and transformative technology at the forefront, while remaining non-profits working for the common good in the core.
And if you believe this describes you, your non-profit startup or a non-profit startup you know, then The/Nudge Foundation's Incubator program is the support you need.
The/Nudge Incubator is a catalyst for the non-profit sector, nudging capable and committed problem solvers to work on some of the most challenging problems faced by India's poor. As they describe themselves - "We believe that top talent is the key to unlock innovation, new philanthropy and public policy and deliver disproportionate impact. Our purpose, therefore, is to nudge and nurture top talent to work on India's most critical challenges."
[Got a Non-Profit Startup Tackling Critical Issues in India? The/Nudge Incubator is looking for you](
"Each selected non-profit will receive an innovation grant of Rs 15 Lakh, dedicated mentoring by CSI Partners along with access to a network of sector stalwarts, alumni and donors.”
Here are a few themes that The/Nudge Foundation focuses on:
Agriculture - Healthcare - Hunger and Nutrition - Gender Equality - Water and Sanitation - Financial Inclusion - Land and Property - Energy - Employability - Education - Non-profit Ecosystem...and more.
Applications are now open for The/Nudge Foundation's Incubator program. The/Nudge Centre for Social Innovation (CSI) is looking for ambitious founders of the most promising non-profit startups in India solving problems affecting the economically disadvantaged and vulnerable groups.
Each selected non-profit will receive an innovation grant of Rs 15 Lakh, dedicated mentoring by CSI Partners along with access to a network of sector stalwarts, alumni and donors.
You need to have registered as a non-profit* (society, trust or Section 8 company) within three years before the date of applying to The/Nudge Incubator. At least one founder should be working on the idea full time.
You can write to csi@thenudge.org if you have questions.
[Apply Here](
COVID-19 Update: More cases of coronavirus were detected on Thursday than the number of people declared to have recovered from the disease, ending a six-day streak that had raised hopes of a possible slowdown in the spread of the disease. But it was more a case of recoveries dropping down, rather than a discovery of new cases going up by any significant amount.
A total of 86,052 new cases were detected on Thursday, slightly lower than 86,508 which were found a day earlier, but the recoveries dropped from 87,374 to 81,177.
So stay indoors, and be safe!
[Karnataka Man Works 3 Jobs, Donates Blood & Ferries Patients At Night in His Auto](
[72-YO Kerala Man Grows Marigolds in City Plot During Lockdown, Sells 15 Kg per Da](y
The ongoing pandemic has brought forward the bravest and the kindest amongst us. While the world battles an invisible and deadly enemy, these soldiers of humanity are at the forefront, leading the good fight, putting others before themselves.
To honour these unsung heroes and support them in their valiant efforts, The Better India has joined hands with the A.T. E Chandra Foundation to identify and award 12 of India’s COVID Soldiers across the country with Rs. 1 Lakh* each.
Help us discover these extraordinary citizens!
[Nominate Now](
At The Better India, we believe that a better world begins at home. We created The Better Home because you shouldn’t have to choose between good health, effective cleaning and a safe environment.
Our cleaners contain naturally-derived, non-toxic ingredients that are skin-friendly and safe for babies and pets. They protect the health of our loved ones and keep our planet unharmed. They help you do your part to save the Earth.
[Click here to subscribe to The Better Home by The Better India](
Our Best Of The Day
- [Office Boy to Startup Founder: Beed Man Develops ‘Made-in-India’ Canva from a Shed](
- [Homemaker Turns Organic Farmer, Earns Lakhs Through Her ‘No Shopkeeper’ Stall](
- [Sheer Grit & Community Support Helps Newspaper Hawker’s Son Crack JEE With 98.54%](
Do share this newsletter with all your friends and family on [Facebook](, [Twitter](or WhatsApp.
Thanks for reading!
[Follow Us On: Facebook](
[Follow Us On: Twitter](
[Follow Us On: Instagram](
[Latest Updates: The Better India](
Copyright © 2020 The Better India, All rights reserved.
You signed up for our newsletter on our website - [](
Our mailing address is:
The Better India
402, 4th Floor, Prestige Feroze 74
Cunningham Road
Bangalore 560052
India
You can [unsubscribe from this list](