Newsletter Subject

28 Years, 10,000 Episodes & One Voice: Meet AIR Kerala’s ‘Radio Agriculturalist’!

From

thebetterindia.com

Email Address

contact@thebetterindia.com

Sent On

Wed, Aug 28, 2019 01:05 PM

Email Preheader Text

During his time, he recorded countless interviews with scientists, bureaucrats, and everyday food-gr

During his time, he recorded countless interviews with scientists, bureaucrats, and everyday food-growers. More than 10,000! [View this email in your browser]( “Radio has always been the farmer’s close associate." Who we cover is a daily struggle. The first instinct is to include large institutions and agencies, whose work affects lakhs of citizens. Then there are the individual do-gooders - those who make their mark in their limited ways but show us all how we can take this nation forward. These true disrupters are usually in positions, situations or jobs that seemingly exclude them from doing the extraordinary. And yet somehow they do it anyway. My personal favourite is to find those who join both such angles — an individual from an unremarkable spot, who went on to impact unnumerable lives. Such people are hard to find. But here at The Better India, we take pride in our relentless desire to find such people, speak to them and bring you their stories. Surprising as many may find it, there are thousands of people who individually transformed the lives of millions. And since most Indians are outside the limited reach of these do-gooders, the nation at large may have never heard of them at all. So today, it is with great pleasure that I would like to share the story of an All India Radio (AIR) producer and host from Kerala - [Muraleedharan Thazhakkara.]( The retirement of government employees hardly makes the news. The fact that leading newspapers widely covered Thazhakkara's retirement in Kerala stands testament to his popularity. He popularised the radio programme Vayalum Veedum (Farm and Home). It is a daily programme that airs for 25 minutes, which appeals to farmers and laypersons alike. During his time at the AIR, he recorded countless interviews with scientists, bureaucrats, and everyday food-growers. He has interviewed at least two guests per episode every single day for the past 28 years. The number of interviews is probably more than 10,000! Highly awarded, Thazhakkara chose to sum up his achievement thus, "None of these prizes measures up to the honour of being a part of many lives to whom I am known only by my voice." Quite an amazing thought. [Do read his full interview here.]( - Vinayak Hegde [Read More]( [Duo Return From Silicon Valley, Use IoT to Cut Wastage of Vaccines & Food!]( [‘We Need To Get Involved’: Meet the Andhra Man Reviving India’s Forgotten Ecosystems]( [5 Millet Street Food Recipes You Must Try for Guilt-Free Snacking]( Organic Leaf Tea Here's a beautifully packed hamper of two organic loose leaf teas from the Nilgiris. They come in a handcrafted wooden box too! A perfect to gift your loved ones. The Teas Studio is committed to the welfare of their employees, focusing on women empowerment and sustainable green practices. The Studio is managed and run only by women. Uses 100% locally sourced, naturally organic and chemical-free leaves. [Buy Now]( Our Best Of The Day - [Jaalis, Baolis & More: Architect Couple Uses Ancient Designs to Make Sustainable Buildings!]( - [This Device Will Save Upto 80% Water In Your Home For Just Rs 50!]( - [Think You Are Ecofriendly? Does Your Bedroom Have These 6 Green Essentials?]( Do share this newsletter with all your friends and family on Facebook, [Twitter]( WhatsApp. And if you wish others to subscribe to The Better India's daily dose of positivity, do share [this URL]( with them. Thanks for reading! [Follow Us On: Facebook]( [Follow Us On: Twitter]( [Follow Us On: Instagram]( [Latest Updates: The Better India]( Copyright © 2019 The Better India, All rights reserved. You are receiving this email because you opted for it at our website. Our mailing address is: The Better India The Better India Office 402, 4th Floor, Prestige Feroze 74, Cunningham RoadBangalore 560052 India [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](. [Mailchimp Email Marketing](

Marketing emails from thebetterindia.com

View More
Sent On

06/09/2023

Sent On

30/08/2023

Sent On

22/08/2023

Sent On

16/08/2023

Sent On

12/08/2023

Sent On

04/08/2023

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.