How a Bengali Merchant Defied The British Through This Swadeshi Antiseptic Cream!

[View this email in your browser]( As Sure As Onions & Owls ‘The miracle cure for any ailment’- has been the undisputed tagline for Boroline. From cuts, cracks, burns, swellings, to winter-induced dry skin–the answer to all skin problems has been Boroline, for almost a century! Doubt it? Ask any Bengali. What intertwines a quintessential Bengali and Boroline, a skincare product, goes beyond profit margins or sales graphs to the crinkled pages of our tumultuous past. Although this is not meant to be yet another history lesson, it[is indeed, a nostalgic saga of the simpler times]( with, of course, sprinkles of legends from the yesteryears. After all, to date, it is one of the very few Swadeshi products that continue to be relevant and used across the country. What’s remarkable is how this humble commodity swam past the waves of time and continues to be a household product, even in modern, Independent India, despite the deluge of ‘advanced’ skincare products. Over the years, it has grown to become one of the many cultural archetypes of this nation. Despite its simple and not-so-secret chemical formula, neither the British companies of yore nor today’s multinational companies have been able to defeat its popularity, infused with fragrant memories. [And it has a surprisingly defiant history, that goes all the way back to the British Raj. Do have a read]( - Ananya Barua [Read Here]( If you wish to help the widows and orphaned children of Pulwama martyrs rebuild their lives, join the VeerNari Shakti Foundation in its rehabilitation endeavours by donating [here.]( Registered in 2016, the Foundation is perhaps the only Centre-recognised organisation in the country working to alleviate the lives of martyr widows and families through holistic rehabilitative programs funded crowdsourcing campaigns. [Donate]( Product Of The Day Water Saving Switch Adaptor for Taps This cool water-saving device easily fits on to your tap to save up to 80% of the water that would have otherwise been used with a normal tap! It can easily be retrofitted onto most standard taps, with no compromise on your wash experience. The adaptors come with two settings -foam and shower, to suit your requirements even better! Save on your water bill, and help conserve the Earth´s most precious resources -Water! [Check out more water saving devices here!]( [Buy Now]( Recommended Reads 22-YO Mumbai Woman Turns Skywalk into Classroom; Teaches Kids of Beggars for Free [Read More]( Free Meal, Full Refund for Flight Delay: Govt Issues New Passenger Rights Charter [Read More]( 20-YO Farmer’s Jugaad To Help Widowed Mom Wins Him Over 3 Lakh YouTube Followers! [Read More]( In 1971, 300 Bhuj Women Risked Their Lives to Revive a Bombed Airstrip in 3 Days [Read More]( Video of The Day Copyright © 2019 The Better India, All rights reserved. Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.