Red, White, and Covered in Salsa: How Two Colors Came to Dominate Taquerias

The latest TM stories. ͏ ͏ ͏ ››͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ››͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [Join TM BBQ Club and enjoy special perks at TM BBQ Fest, and all year long.](   Oct 18, 2023 [Red, White, and Covered in Salsa: How Two Colors Came to Dominate Taquerias]( Tex-Mexplainer [Red, White, and Covered in Salsa: How Two Colors Came to Dominate Taquerias]( You can thank an internationally famous soda brand and psychology for the classic red-and-white design of your favorite taco spots. [READ STORY](   IN OTHER NEWS Books [Dispatch From the Ghosts of Bookstores Past]( The independent bookstores of sixties and seventies San Antonio, Houston, and Dallas created community and opened whole new worlds for Texans. [READ STORY]( [Dispatch From the Ghosts of Bookstores Past](     Books [The Greatest Western You’ve Never Heard Of]( A new movie adaption, starring Nicolas Cage, may finally bring the 1960 novel ‘Butcher’s Crossing’ the fame it deserves—right when we need to heed its message. [READ STORY]( [The Greatest Western You’ve Never Heard Of](   Books [How BookWoman Plays Matchmaker for Texas’s Avid Readers]( At nearly fifty years old, the feminist bookstore remains a safe haven for those seeking a place to process the world. [READ STORY]( [How BookWoman Plays Matchmaker for Texas’s Avid Readers](   SPECIAL INTRODUCTORY OFFER   [Don't Miss Out!]( Stay up-to-date on everything Texas for [only $1 a month](. Limited-time, introductory offer. [SUBSCRIBE](   ONE MORE THING Books [How Dallas Became the National Capital of International Books]( Sorry, New York. The largest U.S. publisher of literature in translation, plus a thriving global books scene, resides in the Metroplex. [READ STORY]( Today in Texas history... Texas author Charles Siringo, known for his cowboy autobiography and his work as a Pinkerton detective, dies in California in 1928.   SPONSORED [BBQ Cooler Talks]( [BBQ Cooler Talks]( In our series in partnership with Coca-Cola, Chet Garner (AKA The Daytripper) takes to the lines at BBQ Joints on the Texas Monthly Top 50 list to hear why people will stand in line for hours just to eat barbecue. [Watch Video](   TRENDING ONLINE - [The Good Place]( - [The U.S.S. Texas, Once the World’s Most Formidable Battleship, Gets a Dramatic Makeover]( - [Why Does Everyone Outside of Texas Call a Corny Dog a Corn Dog?]( - [Ken Burns’s ‘The American Buffalo’ Isn’t Really About Bison]( - [Tired of Summer? Here’s What to Expect From an El Niño Winter]( Have feedback for the editors? Submit your questions or comments to roar@texasmonthly.com to have your thoughts heard and possibly published.  [Subscribe to Texas Monthly]( [Join Our Community of Proud Texans](   Get the best of Texas, by Texans, for everyone. Save up to 87% on a Texas Monthly subscription when you order today. [SUBSCRIBE](   [Subscribe]( [Facebook]( [Instagram]( [Twitter]( [YouTube]( You are receiving this message because you signed up for our newsletters. Want more? Check out [our other newsletters](.   P.O. Box 1569, Austin, TX 78767 [View Online]( [Unsubscribe](