What if advertising was honest?

Can ads actually save us from overconsumption? [TED Talks Daily]( [TED Talk]( Sylvester Chauke - 12 min [What if advertising was honest?]( After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying. ([Read transcript]() [Watch now]( [Watch now](   Trending [TED Talk]( Bill Bernat - 13 min [How to connect with depressed friends]( [TED Talk]( Jen Gunter - 5 min [A cleanse won't detox your body — but here's what will]( [TED-Ed]( Kostas Karpouzis - 4 min [Can machines read your emotions?](   Explore TED Membership [ TED Membership]( [Support ideas that move the world]( Our Members make it possible for TED to discover and champion the ideas that shape tomorrow. For $5 a month, you can make a contribution that uplifts ideas and sparks a brighter future. As a thank you, get exclusive, year-round access to TED speaker events and virtual sessions from TED conferences. [Count me in!]( [Count me in!](   Follow TED [LinkedIn]( [Facebook]( [Twitter]( [Instagram]( [YouTube]( [TikTok]( Get the TED app [Download on the App Store]( [Get it on Google Play]( Copyright © 2023 TED, All rights reserved. You received this email because you subscribed to it on TED.com. Was this forwarded by a friend? You can sign up here: [ted.com/newsletter]( Our mailing address is 330 Hudson St Fl 12, NY, NY 10013. [Unsubscribe]( | [Update preferences]( | [View in browser](