Mom’s the word

We look at how Supermom has tapped into parental wisdom to become profitable and how a Korean edtech firm is using Hollywood films to teach English. [Read from your browser]( Daily Newsletter Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](.  --------------------------------------------------------------- IN FOCUS In today's newsletter, we spotlight: - [How profit has many mothers for Supermom]( - Edtech startup Riiid’s acquisition of an English learning platform with ties to Hollywood - Other newsy highlights such as Japan’s Sumitomo Life to acquiring Singlife --------------------------------------------------------------- Hello {NAME} Mothers know everything, don’t they? I’m spending the Christmas holidays at my family home in Ireland, and my mom is seemingly always one step ahead of me. She has the kitchen stocked with food I like and my winter clothes ready, for starters. And while I have shared next to nothing with her about my love life, I’m pretty sure what her intuition has told her means she knows everything about that too. If mothers have superpowers, then Supermom is onto a winning formula. The Singapore-based parenting platform has built a profitable business by tapping into parents’ collective wisdom via surveys. Mother really does know best. -- Peter P.S. The Daily newsletter will be taking a break from December 27 to January 2 for the holidays. See you again on January 3!  ---------------------------------------------------------------  THE BIG STORY [This startup hit the mother lode by tapping into the power of parents]( Supermom enables parents to earn supplemental income from surveys, branded content, and more. --------------------------------------------------------------- TRENDING NEWS [Japan’s Sumitomo Life to fully acquire Singlife, tightening grip on SEA]( The deal involves the purchase of TPG’s 35% share in the Singaporean insurance firm, which Sumitomo Life will complete next year. [SoftBank-backed Riiid acquires Korean edtech company Qualson]( The acquisition lets Riiid – which uses AI to provide personalized learning – tap into Qualson’s user base, content, and ESL market. ---------------------------------------------------------------  VISUAL STORY OF THE DAY [Asia layoff tracker: 1,270 jobs axed at ByteDance, Physics Wallah, and ZestMoney]( Tech firms are dismissing staff to stay afloat as headwinds hit Asia. This layoff tracker is keeping tabs on marching orders. ---------------------------------------------------------------  EVENTS HAPPENING You can also check out a curated list of trending tech events [over here](. - [The Future of MarTech: Trends Shaping 2024 and Beyond on January 16]( On January 16, senior marketing, product and growth leaders in Singapore are invited to kickstart the year at The Future of MarTech: Trends Shaping 2024 and Beyond, an executive roundtable and networking lunch. Limited to just 15 guests. [Full details & registration here!]( ---------------------------------------------------------------  PRESS PEEKS The following press releases were published as they were received, without any editing from the Tech in Asia team. You too can publish your own press release on Tech in Asia by simply filling in [this]( page](. Our team will get back to you by the next business day. - Frends - [Frends Appoints Vincent Ooi as New Head of APAC, Building on ASEAN Success]( Frends appoints Vincent Ooi as Head of APAC, expanding its European iPaaS reach in the region - GoTo Group - [GoTo becomes the first Indonesian public company to receive validation from the Science-Based Targets initiative on its net-zero target]( GoTo Group is the first Indonesian public company to have its greenhouse gas reduction targets validated by the Science Based Targets initiative (SBTi). The approved three targets which include reaching net-zero emissions by 2050. ---------------------------------------------------------------  WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [Tech Journalist]( at Tech in Asia Jakarta, Indonesia - [Full Stack Developer Startup Founder | April Cohort]( at Antler Ho Chi Minh City, Vietnam - [Editor]( at Tech in Asia Bangalore, India - [Accounting Staff]( at Hangry Jakarta, Indonesia - [CX Specialist]( at Scout.inc Tangerang, Indonesia - [Golang Developer]( at Mobius Digital Jakarta, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Tech in Asia thanks our partners for supporting our newsletters. Sponsorship has no influence on editorial content. Too many emails? 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