An acquisition paves the way for BetterPlace's SEA expansion

More: We look at BetterPlace’s acquisition of MyRobin and Gimo’s steps toward profitability. [Read from your browser]( Daily Newsletter --------------------------------------------------------------- Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](. --------------------------------------------------------------- Hello {NAME} I don’t really get it, but I can see how some people might enjoy retail therapy. I’ve always been super thrifty, so the idea of spending lots of money to feel better isn’t something I’m used to. Perhaps the enjoyment in retail therapy comes from getting a great deal and feeling good about the purchase. I mean, I do get it to some extent - when I make a big purchase or get something nice for myself, there’s definitely some level of satisfaction there. But oftentimes, there’s an equal amount of guilt involved too. For instance, I recently got a new pair of headphones around three months ago during Black Friday - I’d agonized over the decision for months before actually purchasing them. And once I got them, well … I even started feeling kind of bad for spending that much money. If any of you guys feel the same way, hit me up cos I feel like a complete oddball sometimes. For firms, however, there can’t be any guilt involved. If a startup wants to get better and beat out the competition, acquisitions are often a great way to do it, and they always have to be ready and willing to pull the trigger. Today’s story takes a closer look at one such purchase in the workforce management space, with India’s BetterPlace acquiring Indonesia’s MyRobin. -- Jonathan  ---------------------------------------------------------------  THE BIG STORY [Exclusive: Acquiring MyRobin the first of BetterPlace’s SEA plans]( BetterPlace plans to invest north of US$50 million over the next three years to expand into Southeast Asia. It’s also hiring across the region.  --------------------------------------------------------------- GET HEARD ON TECH IN ASIA! We want to hear from you! With Grab growing its market lead in food delivery last year, an Aletheia Capital analyst recently [reaffirmed]( his thesis that the Singapore-based tech giant will acquire it rival, GoTo Group. Should Grab buy GoTo? [Click here]( to share your views with the Tech in Asia community! 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