Brazil remains Shopee’s shining beacon of hope

More: VinFast downsizes workforce, and Sayurbox closes two warehouse hubs in Greater Jakarta. [Read from your browser]( Daily Newsletter --------------------------------------------------------------- Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](. --------------------------------------------------------------- Hello {NAME} 17,740 kilometers (11,023 miles) separate Indonesia and Brazil, the largest economies in Southeast Asia and Latin America, respectively. And yet these nations share some uncanny similarities, which ecommerce marketplace Shopee aims to leverage. From feijoada to nasi goreng and the Samba to the Serimpi, Brazil and Indonesia could not be more culturally and historically different, but today, both countries have high levels of internet and ecommerce penetration, making them fertile grounds for a Southeast Asian giant such as Shopee. Concerns have been raised over Shopee’s global aspirations as the firm has undergone a drastic pullback in recent months as parent Sea Group reins in costs amid macroeconomic uncertainties. However, Shopee’s success in Brazil - where it is the third most downloaded shopping app of all time - largely vindicates the firm’s desire to venture beyond Southeast Asia. In today’s featured piece, Tech in Asia’s chief analyst, Simon Huang, breaks down how Shopee established itself as a major ecommerce player on the other side of the world after entering Brazil only in 2019. He also explores why its strong performance in the foreign nation could serve as the foundation for the next chapter of its growth. -- Shravanth P.S.: If you’re an entrepreneur looking for funding, [fill out this form]( to get your company featured on our list of fundraising startups.  ---------------------------------------------------------------  THE BIG STORY [Shopee’s success in Brazil justifies global expansion]( The strong performance of the ecommerce firm’s Brazil business could serve as the foundation for its next chapter of growth.  --------------------------------------------------------------- GET HEARD ON TECH IN ASIA! We want to hear from you! Grab’s appointment of Singapore politician Tin Pei Ling to lead its public affairs and policy in the city-state has raised concerns over a potential conflict of interest. Last week, Tin took to social media [to reaffirm]( there is ‘no conflict of interest’ in the new Grab role. 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Apply today! ---------------------------------------------------------------  WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [Senior Product Manager, Indonesia]( at Tech in Asia Jakarta, Indonesia - [Senior Growth Manager]( at Little Joy Indonesia Jakarta, Indonesia - [Brand Manager]( at Jala Tech Yogyakarta, Indonesia - [Videographer & Video Editor]( at Female Daily Network Jakarta, Indonesia - [TikTok Project Manager]( at Boleh Dicoba Digital Bandung, Java, Indonesia - [Mobile Developer]( at Pasifik Satelit Nusantara Jakarta, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Too many emails? Switch to a different frequency or get new content through our [preference center]( or [unsubscribe](. 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