Why Tin Men Capital is betting on B2B

More: Microsoft announces layoffs and Gojek Vietnam gets a new general manager. [Read from your browser]( Daily Newsletter --------------------------------------------------------------- Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](. --------------------------------------------------------------- Hello {NAME} The current economic climate is proving to be a challenging time for everyone. Rising inflation and constant worry about the state of the economy are on the back of people’s minds, and consumers are tightening their belts and cutting back on spending, especially on discretionary items. Case in point: I recently decided against buying a handbag I’ve been eyeing for a while. This situation makes things pretty tough for B2C firms, with their target audience being tight-fisted with their cash. On the other hand, businesses present a different kind of opportunity - which is why B2B firms may come out ahead in this time of economic crisis. That’s what Singapore-based VC firm Tin Men Capital believes, with today’s featured story focusing on how it’s navigating the current downturn. -- Stefanie  ---------------------------------------------------------------  THE BIG STORY [Recession Run: B2B startups have an edge over B2C, says Tin Men Capital]( Co-founder Murli Ravi says capital efficiency gives B2B startups an edge over their B2C peers when it comes to fundraising in an economic slump. --------------------------------------------------------------- TRENDING NEWS [Gojek appoints new head in Vietnam]( The appointment of Sumit Rathor marks the company’s fourth for the same post within just four years. [FTX says cyberattacks led to $415m in losses]( Co-founder Sam Bankman-Fried said FTX has enough money to repay US customers, who are owed between US$181 million and US$497 million, Reuters reported. [Shein eyes new funding at reduced $64b valuation]( Existing investors, including Mubadala, Sequoia China, and General Atlantic, are likely to participate in the round, Financial Times reported. [Walmart-owned PhonePe raises $350m at $12b valuation]( This is the first tranche of a US$1 billion fundraise that PhonePe has been eyeing after its separation from Flipkart. [Coinbase to halt operations in Japan amid crypto slump]( The crypto exchange also said it will do a complete review of its Japanese business. [Microsoft set to slash 10,000 jobs (update)]( The move will affect less than 5% of Microsoft’s total employee base. ---------------------------------------------------------------  A TECH IN ASIA MASTER CLASS How to connect with your audience with quality storytelling Whether it’s the autobiography of a famous athlete, an account of how a country’s startup scene was born, or even a talk with a friend, an engaging story can capture hearts and minds. Quality storytelling enables us to empathize with others and encourages meaningful connections. The same applies to brands - after all, what is a company but the brainchild of people wanting to make a difference? However, it can be difficult to craft captivating stories for a brand, especially ones that your target audiences will connect with. Tech in Asia Studios, which works with firms to produce diverse, quality, and in-depth stories, is holding a master class on February 7. We’ll give you a peek behind the scenes, showing you how we come up with compelling content ideas that you can add to your storytelling toolbox. Attendance is free, and you can [register your interest here](. ---------------------------------------------------------------  WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [Performance marketing analyst]( at AVEA Singapore, Singapore - [Legal Specialist]( at Flash Express Jakarta, Indonesia - [Senior Software Engineer]( at PT Mitramas Infosys Global Jakarta, Indonesia - [IT Business Analyst English Speaker]( at Female Daily Network Jakarta, Indonesia - [Full Stack Developer]( at Moonlay Technology Jakarta, Indonesia - [New Business Development (Revival)]( at Mekari Jakarta, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Too many emails? Switch to a different frequency or get new content through our [preference center]( or [unsubscribe](. You can also break our hearts and remove yourself from all Tech in Asia emails over [here](  ---------------------------------------------------------------  Copyright © 2023 Tech in Asia, All rights reserved. 63 Robinson Road, Singapore 068894