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Why HungryGoWhere lost its way

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techinasia.com

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newsletter@techinasia.com

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Thu, Jun 17, 2021 06:02 AM

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More: A possible US listing on the horizon for new Singapore unicorn Carro, and Kuaishou steps up it

More: A possible US listing on the horizon for new Singapore unicorn Carro, and Kuaishou steps up its battle against TikTok [Read from your browser]( Daily Newsletter Hi {NAME} You know, I’ve hardly ever made restaurant reservations. Part of that is because most places that require a reservation are high-class joints that I don’t dine at anyway, and part of it is because the food culture in Singapore leans casual. (One of the few times I made a reservation was for an anniversary dinner for my partner and I - during which I was planning to propose. But that fell through due to ramped up Covid-19 restrictions. Don’t worry, I still got to pop the question, and she still said yes 😄.) Despite these realities, food portal HungryGoWhere became a household name, introducing diners to whole new culinary worlds. Even as someone who didn’t use it much, seeing it announce its impending closure next month was still kind of sad. Today’s premium piece explores the reasons behind its decline. -- Winston, Tech in Asia  --------------------------------------------------------------- THE BIG STORY [Why did HungryGoWhere go nowhere?]( The once-popular food portal is no longer everyone’s cup of tea.  ---------------------------------------------------------------  IN PARTNERSHIP WITH Digitalize onboarding and catch fraud while maintaining a slick user experience Today’s consumers have high expectations. Trust me, I’m a consumer myself. If an app takes too long to verify or process an action, I get frustrated, lose interest, and download one of its competitors instead. This is a challenge particularly for fintech companies: Their platforms often have to make sure that every user that joins and every transaction that occurs is legitimate via electronic know-your-customer processes. That’s where Onfido, a digital identity verification services provider, comes in. Fintech businesses such as Revolut can remotely onboard users in a safe, effective, and scalable manner with Onfido’s slick and simple user interface - no need to build a large compliance team. This also allows fintech firms to reliably catch fraudsters while focusing on scaling their business. Visit Onfido’s [product demo]( to learn more about its digital identity verification capabilities.  ---------------------------------------------------------------  TRENDING NEWS You can read all trending stories on Tech in Asia [here](. [Finantier’s valuation jumps to over $38m in East Ventures co-led seed round]( The Indonesian fintech firm said the new funding was raised at a post-money valuation of more than 20x of its pre-seed valuation in November 2020. [Temasek-backed Vertex leads series A round of Malaysian ecommerce startup]( RPG Commerce also appointed Warren Tseng, former Uber general manager for Singapore and Malaysia, as its new chief operating officer. [NUS, NTU Singapore partner to launch $17m data center research program]( The Sustainable Tropical Data Center Testbed is funded by the National Research Foundation Singapore (NRF) and Facebook. [Jack Ma continues to lie low even as Alibaba leaves regulatory troubles behind]( After stepping down as Alibaba’s CEO two years ago, Ma has been focused on his hobbies and philanthropy, his business partner Joseph Tsai revealed. [ByteDance bursts into the Chinese top game list by revenue with One Piece]( One Piece: The Voyage has become the fifth-largest mobile game in terms of revenue in China. [How to frame your MVP so you don’t waste time and money]( People talk about building an MVP and then end up wasting time and money building something way too big for an experiment. ---------------------------------------------------------------  EVENTS HAPPENING - *Live* How to scale your product and ops to win in Southeast Asia on June 21 Hyperlocalization is the key to scaling effectively in Southeast Asia. So how should you do it? To help you develop a business blueprint to scale in the region, we have prepared this workshop with Yolanda Lee, who was part of the team that launched Deliveroo, Uber, and Rocket Internet across the Asia Pacific, sub-Saharan Africa, and the Middle East. [RSVP today to save your slot]( (Money-saving tip: Subscribe to Tech in Asia Live/Core to have unlimited access to all our Live events.) - Product-Led Growth Forum 2021 on June 28 We have over 80 apps installed in our phones. But how many do we actually use every month? Just about 30. In order to deal with high user churn, many leading app brands are adopting the “product-led growth” approach. At this closed-door event, learn all about this approach and gain actionable insights on how to build a product that millions of users will fall in love with. [Request for a seat today]( - Optimization Through Strategic Customer Life Cycle Marketing on June 29 There are many ways to reach your audience but not all can help you build real relationships with them. Find out how you can take your customer engagement strategy to the next level in this webinar where you’ll discover technical and personalization tactics that will help you acquire new customers and ensure that they stick around. [RSVP for free now]( - Build Loyalty With Brilliant Customer Experience on June 30 How can a business design an excellent user experience for their customers across all channels and platforms? To help you figure that out, three experts from Amplitude, Branch, and Up Banking will share the strategies they use to drive brand loyalty and get the most out of their new, existing, and returning customers. [RSVP for free]( - ASEAN Fintech Forum on July 6 Want to find out how you can build and scale successful fintech businesses in ASEAN? We got you. We've brought together fintech thought leaders and technical experts from the region to discuss some of the most pressing and important topics in the sector, including the hottest fintech movements, regulatory trends and compliance, AI/ML in fintech, blockchain, and more. Seats are limited, so [grab your ticket]( for free today! - Decoding Global Talent on July 9 “Where do people want to work? How do people want to work? What jobs do people want to do?” Join us to find out the answers to these three important questions and how you can alter your own hiring strategies based on the insights. [RSVP today]( - Accelerating your business with real-time data delivery on July 14 In today’s age of data, you have the tools for understanding your customers better and quicker than ever. But what’s the best way to translate large amounts of complicated numbers into business intelligence? Join us to learn from industry experts on how you can harness the power of cloud data to accelerate your business growth and increase revenue opportunities. [RSVP today]( - Tech in Asia Conference: Southeast Asia Global Debut on October 12 to 13 With a booming startup ecosystem and growing international attention, Tech in Asia Conference 2021 examines how to harness opportunities, from the rising tide of Southeast Asia’s tech industry. [Grab your early-bird tickets today]( Psst, if you’re a Tech in Asia Core and Live subscriber, you can attend at no additional cost.  ---------------------------------------------------------------  WHO'S HIRING You can post a job [here]( or search for jobs [here](. - [Junior Talent Acquisition Operations]( at Ematic Solutions Kuala Lumpur, Malaysia - [Curriculum / Learning Experience Designer]( at NewCampus Singapore, Singapore - [Tech Journalist]( at Tech in Asia Singapore, Singapore - [Jr. User Success Executive - Solution]( at SIRCLO Tangerang, Indonesia - [Jr Brand Comms Associate]( at Hangry Jakarta, Indonesia - [3D Designer]( at MyRobin Indonesia Tangerang, Indonesia [ADVERTISE]( | [SUBSCRIBE]( P.S. Don't miss out on the biggest tech news and analysis. Add newsletter@techinasia.com to your address book, contacts, or safe sender list. Or simply move us into your inbox. Too many emails? Switch to a different frequency or get new content through our [preference center]( or [unsubscribe](. You can also break our hearts and remove yourself from all Tech in Asia emails over [here](  ---------------------------------------------------------------  Copyright © 2021 Tech in Asia, All rights reserved. 51 Bras Basah Rd, #05-5061, Singapore 189554

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