There's more to Yuu than meets the eye

More: Nvidia makes an acquisition and ShopBack expands into New Zealand. [Read from your browser]( Daily Newsletter Welcome to Tech in Asia's free Daily Newsletter! Get full access to our subscribers-only Daily Newsletter and other insightful analysis on the big and messy topics of Asia’s tech and startup community by [registering here](.  --------------------------------------------------------------- IN FOCUS In today's newsletter, we spotlight: - [Yuu, the Temasek-backed consumer loyalty program]( - Foodtech decacorn Swiggy’s IPO plans - Other newsy highlights such as Nvidia’s US$700 million acquisition of an AI startup and ShopBack’s expansion into New Zealand --------------------------------------------------------------- Hello {NAME} Today’s newsletter looks at Yuu, a consumer rewards program here in Singapore. It’s got quite the marketing campaign going on, with actor Gurmit Singh taking on the mantle of his most iconic character, contractor Phua Chu Kang, to promote the program via a catchy tune. I’ve got the Yuu app on my phone and a membership with the company, but I’m definitely not a power user. I don’t really shop at Yuu’s partners, which include Cold Storage and Guardian, so having the app is just part of my weak attempts at trying to maximize whatever rewards I can. Every penny counts, right? For what it’s worth, I currently have a whopping 165 points on Yuu, which is equivalent to the grand sum of S$0.82 (US$0.60). Do you see what I mean when I’m not a power user? However, while I’m not big on Yuu (yet), over 1 million people use the app in Singapore each month. And there seems to be a lot more going on with it than meets the eye. -- Stefanie  ---------------------------------------------------------------  THE BIG STORY [Demystifying Yuu, the Temasek-backed consumer loyalty program]( Is it a national loyalty program meant to benefit all Singaporeans? Or is it a multimillion-dollar experiment by Temasek on an emerging tech? --------------------------------------------------------------- TRENDING NEWS [Nvidia shells out $700m to scoop up Israeli AI startup]( Run:ai develops software run on the Kubernetes system to help businesses manage their computing needs more effectively. [ShopBack extends service to New Zealand]( The expansion comes a month after the Singapore-headquartered cashback and rewards platform cut 24% of its workforce. ---------------------------------------------------------------  VISUAL STORY OF THE DAY [VC funds tracker: Khosla Ventures, Khazanah Nasional, others add $5.4b in new funds]( Fundraising is difficult. 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