Newsletter Subject

MTN’s virtual real estate

From

techcabal.com

Email Address

newsletter@techcabal.com

Sent On

Tue, Mar 1, 2022 05:35 AM

Email Preheader Text

The tech-savvy grandmothers driving mental health innovation in Zimbabwe from 3 minutes to 10 minute

The tech-savvy grandmothers driving mental health innovation in Zimbabwe [View in browser]( [TC Daily Logo] 1 MARCH, 2022 IN PARTNERSHIP WITH [Flutterwave Logo] Happy new month 🌄 TikTok is moving into YouTube territory. The platform recently [expanded the length of video uploads]( from 3 minutes to 10 minutes. A lot of young people are on TikTok because of its endless scroll of short-form content. TikTok wants to increase overall engagement and target older audience with this new feature. Not everyone can access the feature yet though. While some users can access the 10-minute feature, others can only go as high as 5 minutes. In today's edition - MTN ventures into virtual real estate - The tech-savvy grandmothers driving mental health innovation in Zimbabwe - DFIs are looking to Africa's digital frontier for impact - Opportunity: Decentralized Umoja Bounty Hack - Tech Probe MTN VENTURES INTO VIRTUAL REAL ESTATE Last year when Facebook rebranded to Meta, there were a lot of jokes flying from around different corners and also questions about the Metaverse. 4 months later while those questions are still getting answered, different companies around the world are taking steps to be a part of the Metaverse. The most recent one is Africa’s largest telecom company. Yes, you heard right. Yesterday, MTN announced that it [bought]( 144 plots of digital land in the Africarare metaverse Ubuntuland for an undisclosed sum. FYI: The metaverse is a virtual reality world where users can interact, game and experience things as they would in the real world. This move comes after MTN’s recent brand refresh positioning itself as a technology company, rather than a telecommunications company. “This investment demonstrates MTN’s commitment to supporting African innovation,” MTN explained. Alongside MTN, South African advertising agency M&C Saatchi Abel also [purchased]( its own plot of land in the newly created Ubuntuland. Outside Africa, companies like Samsung, Adida and PricewaterhouseCoopers have hopped on the trend too, buying plots of digital land. Zoom out: With MTN’s evolution into being a tech company, it’s important it try out new technology and as it participates in creating new technology and experiences for its users. BARTER FOR TIPS Yet to get paid for your hilarious tweets? Simply add Barter to your Twitter profile and start accepting tips and donations from your followers. [Learn how to set up Barter for Tips](. This is partner content. THE TECH-SAAVY GRANDMOTHERS DRIVING INNOVATION IN ZIMBABWE In many African societies, mental health issues are often dismissed out of hand, forcing treatment for common ailments such as depression, anxiety and stress into the realms of the affluent. As renowned Kenyan author, John Mbiti, [espouses](, one of the ways Africans deal with mental health is through inclusive community programmes. For centuries, many African societies practised concepts like [the Ubuntu philosophy]( where society was all-embracing; everyone belonged and was supported and cared for. But with fast-paced urbanisation and the growth of nuclear families, the fabric holding these societies together has been weakened, leaving many—especially the elderly—vulnerable. And one of the manifestations of that vulnerability, particularly in rural areas, is [loneliness—a worrying global epidemic]( that is a major catalyst for mental illness among senior citizens according to the World Health Organisation. But an initiative in Zimbabwe involving community workers is changing perceptions and COVID-19 has helped spread the initiative even further. The Friendship Bench [The Friendship Bench]( is a psychological mental health intervention that uses a cognitive behaviour therapy called ‘PST’ (Problem Solving Therapy). It helps empower our clients so that when they face challenges when a counsellor is not there, they are able to solve their own problems even at home. It was launched in 2006 by Professor Dixon Chibanda, a psychiatry professor who wanted to find affordable and demystified mental health services for rural communities where inhabitants could not afford therapy. To bring mental health solutions to Zimbabwean communities, Chibanda teamed up with ten elderly community health workers to roll out a new method of delivering much-needed services to the communities. Elderly community health workers, usually known as Mbuya Hutsanana (Hygiene Grannies), known for their empathy, thoughtfulness and confidentiality, had for some time been part of Zimbabwe`s health delivery system, as first responders. Dig deeper in [How tech-savvy grandmothers are driving initiative to promote mental health]( THE CRYPTO APP YOU'LL LOVE [Busha]( At Busha, we want everyone everywhere in Nigeria to have access to crypto. That's why you can buy as low as ₦250, set recurring buys, get the best rates, and soon 🤐 on Busha. Join 300,000+ Nigerians already using Busha. [Download now.]( This is partner content. DFIs ARE LOOKING TO AFRICA’S DIGITAL FRONTIER FOR IMPACT On the about page of the UK government’s overseas investment arm, the CDC Group declares its goal to be “do good without losing money”. That may well be the universal motto of its counterparts like Proparco, the US International Development Finance Corporation (DFC) or any of the many institutions that recently jointly committed to [investing $80 billion]( in African businesses over the next 5 years. In theory, these “Impact-first” funds typically focus on how to move the development needle when they invest. This is even more true in Africa, where both development and the capital it needs are sorely lacking. However, what is arguably more important than how much capital is available is how the capital is allocated. Now that development finance institutions (DFIs), which represent the bulk of available capital in Africa, are looking to technology startups to support development goals and find returns, players in that ecosystem, and Africa in general, need to step up the thinking and conversations that should shape the future of Africa’s digital economy. DFI interests and money are not new To be clear, DFIs are not new in Africa. They have been here, at least since the Colonial Development Corporation was set up by the UK’s Overseas Resources Development Act in 1948. That Colonial Development Corporation became the Commonwealth Development Corporation Group (CDC Group) and [will become British International Investment (BII)]( later this year. Both the CDC Group and peers like Proparco, FMO, and others have been active in Africa for decades. What is interesting is the role they play in funding technology startups and funds in Africa. They are, after all, impact investors, and asking how much impact potential they see in Africa’s insurgent tech startups is a legitimate question. At a surface level, the implication of more capital from DFIs going to African VC funds or technology businesses is clear. It means capital for experiments and growth will probably be less of a headache. This can mean a variety of things, depending on how it is executed and engaged with by relevant stakeholders. For example, it can mean growth stage capital is here, that is if DFIs, which are notoriously slow and bureaucratic, can fix their processes. It can mean more opportunities unlocked as DFI money de-risks investment in high risk but critical business models. In short, it can mean everything that better access to capital brings plus development impact. Abraham Augustine has more in [Development finance institutions are looking to Africa’s digital frontier for impact and returns](. RELIABLE PAYMENT SOLUTIONS WITH FINCRA [Fincra]( Fincra provides APIs for making and receiving local & international transfers in EUR, GBP & NGN. Our APIs fit into all payment applications allowing fintechs to offer virtual bank accounts in multiple currencies. Sign up for a demo [here](. This is partner content. OPPORTUNITY: DECENTRALIZED UMOJA ALGORAND BOUNTY HACK II Applications are now open for the Decentralized Umoja Algorand Bounty Hack II, by [Algorand]( and [Reach](. The hackathon is a great opportunity for African developers to learn & build blockchain projects and win up to $10,000 in prizes. [Applications are open]( until March 4, 2022. TECH PROBE mailto:newsletter@techcabal.com What's more important to you? Share your thoughts on [Twitter](, [Instagram](, or just [respond to this mail](mailto:newsletter@techcabal.com). We'd love to hear from you. What else we're reading - Who's really behind [the Bible app going viral]( around the world? - The [#NairaLife of a graphic designer]( who does everything. - Facebook [removes Russian misinformation network]( pushing fake news about the war in Ukraine. - Ethiopia [begins power generation]( at Nile mega-dam. SHARE #TCDAILY ON LINKEDIN - - - - - mailto:info@example.com?&subject=&body= Written by - [Daniel Adeyemi]( & [Abraham Augustine]( Edited by - [Timi Odueso]( Advertise To advertise with us, send an email to [ads@bigcabal.com]( [Unsubscribe from TC Daily](

Marketing emails from techcabal.com

View More
Sent On

31/05/2024

Sent On

30/05/2024

Sent On

29/05/2024

Sent On

27/05/2024

Sent On

24/05/2024

Sent On

23/05/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.