Down in the DMs 📥

Facebook Market place now in Nigeria 05 FEB, 2021 IN PARTNERSHIP WITH & Good morning ☀️ ️ Feb 14 ❤️️ is around the corner and we would love to speak to African couples in long-distance relationships. We want to know what ways tech has helped you keep your spark alive. Know anyone? Got a story? [Send Edwin]( a DM or reply to this email. It’s Friday and [Victoria Crandall]( is taking over today’s newsletter. Victoria is a publicist and multimedia storyteller. She is the founder of No Filter PR. In today's edition: - Down in the DMs - on Cowrywise’s new investment - Facebook Marketplace is coming to Nigeria - TC Insights Brand voice and Twitter presence - a look at Cowrywise Last week, Cowrywise, an investment tech platform, raised a [$3m pre-series-A round](. At first glance, nothing stood out. But then co-founder Razaq Ahmed shared [this Tweet]( announcing that Sahil Lavingia, founder of Gumroad, had joined the round - through a Twitter Direct Message(DM) no less. But, I shouldn’t have been surprised. Because Cowrywise strikes me as EXACTLY the type of startup that would attract a VC personality like Lavingia via Twitter. Cowrywise clearly knows its customers — young, aspirational, and digital native Nigerians. You need an amazing product that makes customers sing your praises. Word of mouth is the holy grail of marketing. And, the cherry on top is that a strong Twitter personality is going to attract Silicon Valley investors who make up the Twitterati. Think of it as a filtering mechanism. A VC who clearly values writing (like Lavingia) is going to gravitate towards a startup that values comms and writing. As more Silicon Valley investors want in on African tech investments, Twitter DMs will become the gateway to dealmaking. When I speak with founders who need comms or PR services, I often meet founders who are shy of the carnival-like atmosphere of Twitter or just don’t get its value. Coincidentally, they like the corporate LinkedIn vibe. But, that’s a mistake. Twitter is an indispensable tool - for fundraising, building a community of users, and courting top talent. It’s where you show your startup’s personality. In an age where spectacle is everything, personality matters. PARTNER CONTENT Vertiv Distributors help support Vertiv’s go to market model and help achieve their goals by supplying and servicing high-quality products within the MEA and providing technically skilled support accredited by Vertiv trained certifications.[Vertiv | LinkedIn]( [Vertiv (@vertiv) • Instagram]( [(19) Vertiv (@Vertiv) / Twitter](. Facebook Market place now in Nigeria Facebook created Marketplace in 2016 as a platform for buyers and sellers within the same location to find each other easily. But the service was not available in Nigeria, until this week. [Marketplace]( was already available in South Africa, Ethiopia, and Kenya. It is curious that Nigeria joins the party later than those three countries considering more people use Facebook in Nigeria than elsewhere in Africa. Read more: [Facebook opens Marketplace to Nigerians to find buyers and sellers closest to them.]( PARTNER CONTENT #LabsbyARM is offering you an opportunity to have breakfast with and gain valuable insight from CEOs who have hacked the Fintech Ecosystem. Apply now to have breakfast with Tayo Oviosu (CEO, Paga) or Timi Ajiboye (CEO, BuyCoins) – [bit.ly/CEOBREAKFAST]( Insights This week, Ghanaian agritech, AgroCenta [raised]( $790,000 while Nigeria-based fintech Mono [secured]( a $125,000 investment from Y Combinator. Logistics startup Tayary [received]( an undisclosed amount from AUC Angels, Alex Angels, and Cairo Angels. Food delivery startup Elmenus [secured]( an undisclosed amount from David Buttress, former CEO of Just Eat. Also, 10 South African fintech startups [received]( a $10,000 grant each from AlphaCode. That's it for this week. Follow [@TC_Insights]( for more updates Job Opportunities - Easy Solar - [CFO]( - Neopenda - [Android Software Engineer & Business Dev Lead]( - Ilara Health - [Finance Manager]( - Ilara Health - [Growth Associate]( - Gokada - [VP, Operations]( Check out other opportunities on [our Job Opportunities page]( HELP SHARE THIS! - - - - - mailto:info@example.com?&subject=&body= Written by - Victoria Crandall Edited by - Daniel Adeyemi & Edwin Madu Advertise To advertise with us, send an email to [ads@bigcabal.com](emailto:ads@bigcabal.com) [View this email in your browser]( You are receiving this email because of your relationship with TechCabal. Please [reconfirm]( your interest in receiving emails from us. If you do not wish to receive any more emails, you can [unsubscribe here](. This message was sent to {EMAIL} by newsletters@techcabal.com 18 Nnobi Streeet, Surulere, Lagos, Lagos 101283, Nigeria [Unsubscribe from all mailings]( [Unsubscribe]( | [Manage Subscription]( | [Forward Email]( | [Report Abuse]( ?p=500289