3 crucial marketing terms entrepreneurs often get wrong

Here’s what we’re talking about this week at Teachable. [teach:able —] In The Know Volume 20 | May 2022 Your go-to weekly guide for tips on scaling your business, building a lasting brand, and must-know industry news. Plus, get exclusive invites to events, webinars, and more. On the blog When it’s time to get the word out about your business, a solid marketing plan is critical. But did you know there’s a bit more to it than just “having a plan”? There are strategies and tactics that help you execute the roadmap ahead. And while it’s easy to assume all of these marketing terms are interchangeable, you’d be mistaken. [In this blog post]( we explore the key differences between a marketing plan, a strategy, and tactics so you can help your business thrive. Creator spotlight In honor of API Heritage Month, we’re shining a special spotlight on Teachable creators who are making an impact through their expertise and knowledge. [Over on our Instagram]( we introduced you to Shunan Teng, creator and instructor at Tea Drunk Academy. Shunan is an expert in all things tea and dedicates her work to preserving Chinese tea traditions. Learn more about how she shares her passion over on our social spotlight, and be sure to follow Shunan and Tea Drunk so you never miss an update. Event invite Mark your calendars for Friday, May 27 at 2 p.m. EDT for a very special chat with creator and house plant expert Darryl Cheng. You may know Darryl from his popular blog and Instagram account, House Plant Journal, but did you know he also hosts a course on Teachable where he demystifies plant care? If you’re curious to learn more about Darryl, the art of watering, and what it means to be an Asian creator, [head over to Teachable’s Instagram account on May 27 for a very special Instagram live interview](. Tip of the week 💡 Get ready to launch your pre-sale. It’s time to turn ambition into action. Launch your pre-sale in 30 days with proven strategies, tools, and resources—straight from the experts. Join our June cohort of the Launch Accelerator Challenge when you [join a paid plan]( for as little as $39/month. Copyright @ 2022 Teachable, Inc. All Rights Reserved 470 Park Ave South New York, NY, 10016 US [Change Your Preferences]( [Unsubscribe]( or [Update Your Profile]( at any time. [Facebook]( [Twitter]( [Instagram]( [YouTube]( [Pinterest]( [LinkedIn](