What online courses and horror films have in common

Hey there! I'm crazy about horror films - if it's terrifying and on Netflix, you'd better bet I've seen it. I've seen enough girls go into dark basements that I know exactly how it's going to end, and I've actually drawn a parallel between those stereotypical horror film scenes and online courses. You know how everyone is warning the girl not to go in the basement? Even you're yelling at your TV warning her not to go into the basement but she does anyhow. That's how I feel watching course creators charge too little for their online course. I've written blog posts on pricing your course the right way, we host webinars here at Teachable encouraging everyone to charge at least $100 for their course, but still people are selling courses for $25 or $50. And true, those people are making money - some of them a lot of money. But truth be told, they could be making much more if they charged premium pricing for their online course. Just like horror films have taught me to never go into a dark basement alone when the power is out, being a fly on the wall for hundreds of course launches has taught me to charge premium pricing for my online course. For the past four weeks, I've walked you through my online course creation process. This week I am showing you guys how to price your course, increase its value with bonuses, and meet the goals we set during week two. If you want to price your online course the right way, check out [this week's blog post]. [Read the Post] [monthlyupdate-header.png] What else is good: It's that time again! [Our monthly product update] is out and published if you've been curious about what the Teachable Team has been up to. We're sharing our new features, exciting company news, and exciting announcements for next month. [ Make Change Weekly: This week's Change Maker was [Gena Shingle Jaffe of Genavieve Shingle Jaffe]. Gena is a corporate lawyer turned online entrepreneur who helps other entrepreneurs run their businesses legally through online courses and coaching. [leadmagnets-header.jpg] Teachable Tip: Starting on October 1st (that's this Saturday, y'all!) Teachable is changing the way we handle collecting EU VAT taxes. We'll be handling country evidence collection for each sale, doing the filings, and remitting the money to each country - we're handling everything for you so you won't need to worry about it. © 2016 Teachable, Inc. ™, 240 Bedford Ave, Brooklyn, NY 11249 Issues? Questions? [Contact us here.] [Update E-mail Preferences]