What influencers got wrong about content 🤳🏻

The raw reality of being a creator in 2024 ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌     ͏ ‌       [In The Know](~/AAQRxQA~/RgRoBBnEP0QnaHR0cHM6Ly90ZWFjaGFibGUuY29tLz9saWQ9MXRyNmEybGxsMWlvVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) VOLUME 13 • APRIL 2024 You don't need to reach Kim K-level influencer status to build income and impact. Sure, the idea of going viral is alluring (and hey, we respect the hustle), but there are other major perks to being a creator—no matter the size of your audience. As [Teachable creator Chris Do](~/AAQRxQA~/RgRoBBnEP0SjaHR0cHM6Ly90ZWFjaGFibGUuY29tL3dlbGNvbWUvdGhlZnV0dXI_dXRtX3NvdXJjZT1icmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9bmV3c2xldHRlci12b2wxMy0yMDI0JnV0bV9jYW1wYWlnbj1icmFuZC1uZXdzbGV0dGVyLWZyZWUmbGlkPW81d2E1eHFrbHYwa1cDc3BjQgpmEMSUIWaMhBfbUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) says, posting content and weaving in your own products produces job insurance. So let's unpack the essentials you need to start redefining what success as a content creator means to you.   Links you'll love - [How content creators are bouncing back from being laid off by paving their own paths](~/AAQRxQA~/RgRoBBnEP0TbaHR0cHM6Ly9hcG5ld3MuY29tL2FydGljbGUvY29udGVudC1jcmVhdG9ycy10aWt0b2steW91dHViZS04NzZjYmZiNWNiMDY3YjQ2NDk2ZjljOTllNzlmMGM1NiUyMD91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9MW05bDk3NHEwcXR5VwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) - [What is a micro-influencer? What to know about the small, powerful community](~/AAQRxQA~/RgRoBBnEP0TiaHR0cHM6Ly90ZWFjaGFibGUuY29tL2Jsb2cvd2hhdC1pcy1hLW1pY3JvLWluZmx1ZW5jZXItd2hhdC10by1rbm93LWFib3V0LXRoZS1zbWFsbC1wb3dlcmZ1bC1jb21tdW5pdHk_dXRtX3NvdXJjZT1icmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9bmV3c2xldHRlci12b2wxMy0yMDI0JnV0bV9jYW1wYWlnbj1icmFuZC1uZXdzbGV0dGVyLWZyZWUmbGlkPTdwcWtocjllamZtblcDc3BjQgpmEMSUIWaMhBfbUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) - [Hundreds of creators sign letter slamming Meta’s limit on political content](~/AAQRxQA~/RgRoBBnEP0TqaHR0cHM6Ly90ZWNoY3J1bmNoLmNvbS8yMDI0LzA0LzEwL2h1bmRyZWRzLW9mLWNyZWF0b3JzLXNpZ24tbGV0dGVyLXNsYW1taW5nLW1ldGFzLWxpbWl0LW9uLXBvbGl0aWNhbC1jb250ZW50Lz91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9dnFwNW5qNWo4YTdpVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~)   [Launch like a boss](~/AAQRxQA~/RgRoBBnEP0S9aHR0cHM6Ly93d3cuY3JlYXRpdmV0ZW1wbGF0ZXNob3AuY29tL2RpZ2l0YWwtcHJvZHVjdC1mYXN0LXRyYWNrLz91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9Z3Uxbzd3bHNtNDBuVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) Have you seen your invite? 🚀 What if you had a multi-seven-figure business owner guide you through the ins and outs of starting, setting up, and selling your first—or next—digital product in 24 hours or less? That’s exactly what you’ll get access to at our upcoming "One-Day Launch: Digital Product Fast Track" VIP day with Abagail Pumphrey, CEO of Boss Project. Abagail is pulling back the curtain and spilling the secrets she learned from selling over $3.14M in digital products alone. Tap the link below to learn more. [View your invite](~/AAQRxQA~/RgRoBBnEP0S9aHR0cHM6Ly93d3cuY3JlYXRpdmV0ZW1wbGF0ZXNob3AuY29tL2RpZ2l0YWwtcHJvZHVjdC1mYXN0LXRyYWNrLz91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9Z2JpdGw5bmxrOWpzVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~)   ✨Weekly resource highlight ✨ Often, the best way to tackle testing a new lead magnet or low-ticket product is to have a step-by-step guide. [Download our handbook](~/AAQRxQA~/RgRoBBnEP0S0aHR0cHM6Ly90ZWFjaGFibGUuY29tL3Jlc291cmNlcy9jcmVhdGUtZGlnaXRhbC1kb3dubG9hZD91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9YzA2aHdzeHh4OGxjVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) for developing a new digital download today.   [Nancy Badillo](~/AAQRxQA~/RgRoBBnEP0SsaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1QdTNxaGppNVljdyUzRnV0bV9zb3VyY2UlM0RicmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9bmV3c2xldHRlci12b2wxMy0yMDI0JnV0bV9jYW1wYWlnbj1icmFuZC1uZXdzbGV0dGVyLWZyZWUmbGlkPTc5OWJmZWlsOTY3NVcDc3BjQgpmEMSUIWaMhBfbUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~) Alchemize your audience Finding the 1% of your audience that falls in love with your content and your products can feel like panning for gold. In this video, Nancy shares her proven formula for sifting through your audience and attracting your true fans. [Learn more](~/AAQRxQA~/RgRoBBnEP0SsaHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1QdTNxaGppNVljdyUzRnV0bV9zb3VyY2UlM0RicmF6ZSZ1dG1fbWVkaXVtPW5ld3NsZXR0ZXImdXRtX2NvbnRlbnQ9bmV3c2xldHRlci12b2wxMy0yMDI0JnV0bV9jYW1wYWlnbj1icmFuZC1uZXdzbGV0dGVyLWZyZWUmbGlkPWJtMW14ZHB2anE0alcDc3BjQgpmEMSUIWaMhBfbUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAABDQ~)   Unlock our best features with a [paid plan](~/AAQRxQA~/RgRoBBnEP0RRaHR0cHM6Ly90ZWFjaGFibGUuY29tL2NyZWF0ZS1hY2NvdW50P3BsYW5faWQ9MTUyJnByaWNpbmdfdmFyaWFudCZsaWQ9c3lhcm9sd3JkbGp6VwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~)! [Upgrade now](~/AAQRxQA~/RgRoBBnEP0RRaHR0cHM6Ly90ZWFjaGFibGUuY29tL2NyZWF0ZS1hY2NvdW50P3BsYW5faWQ9MTUyJnByaWNpbmdfdmFyaWFudCZsaWQ9bWtyNTNjbG96dTh1VwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~)   [Sell more on instagram](~/AAQRxQA~/RgRoBBnEP0TOaHR0cHM6Ly90ZWFjaGFibGUuY29tL2Jsb2cvaW5zdGFncmFtLW1hcmtldGluZy10aXBzLXRvLWluY3JlYXNlLXlvdXItY291cnNlLXNhbGVzP3V0bV9zb3VyY2U9YnJhemUmdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9jb250ZW50PW5ld3NsZXR0ZXItdm9sMTMtMjAyNCZ1dG1fY2FtcGFpZ249YnJhbmQtbmV3c2xldHRlci1mcmVlJmxpZD01aWRscXVwbm15ejdXA3NwY0IKZhDElCFmjIQX21IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) Sell more on Instagram while selling…less? There’s a way to boost your income and impact on Instagram with zero stress about your follower count. We’ve put together practical, punchy marketing strategies that turn your small audience into big profits without selling out by tapping into your authentic voice. [Learn more](~/AAQRxQA~/RgRoBBnEP0TOaHR0cHM6Ly90ZWFjaGFibGUuY29tL2Jsb2cvaW5zdGFncmFtLW1hcmtldGluZy10aXBzLXRvLWluY3JlYXNlLXlvdXItY291cnNlLXNhbGVzP3V0bV9zb3VyY2U9YnJhemUmdXRtX21lZGl1bT1uZXdzbGV0dGVyJnV0bV9jb250ZW50PW5ld3NsZXR0ZXItdm9sMTMtMjAyNCZ1dG1fY2FtcGFpZ249YnJhbmQtbmV3c2xldHRlci1mcmVlJmxpZD1xNmpmNjEweGU4MWtXA3NwY0IKZhDElCFmjIQX21IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAQ0) Tip of the week What’s the one burning idea you’ve always wanted to make a reality? Not every piece of content or product you create needs to be your magnum opus. Instead, start small and serve your audience by turning a sliver of your idea into a digital product like [Abagail from Boss Project](~/AAQRxQA~/RgRoBBnEP0S9aHR0cHM6Ly93d3cuY3JlYXRpdmV0ZW1wbGF0ZXNob3AuY29tL2RpZ2l0YWwtcHJvZHVjdC1mYXN0LXRyYWNrLz91dG1fc291cmNlPWJyYXplJnV0bV9tZWRpdW09bmV3c2xldHRlciZ1dG1fY29udGVudD1uZXdzbGV0dGVyLXZvbDEzLTIwMjQmdXRtX2NhbXBhaWduPWJyYW5kLW5ld3NsZXR0ZXItZnJlZSZsaWQ9cmUydjB0b3J5ZWF6VwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) has. [teach:able](~/AAQRxQA~/RgRoBBnEP0QnaHR0cHM6Ly90ZWFjaGFibGUuY29tLz9saWQ9bnd1d3c3Z2loYWhwVwNzcGNCCmYQxJQhZoyEF9tSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAENA~~) Copyright © 2024 Teachable, Inc. 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