[NEWSLETTER] The Convergence of Audio: Digital, Traditional, and Radio

The latest in industry news, expert tips, and marketing insights from the TapClicks Team. NOVEMBER '21 NEWSLETTER [TapClicks_Logo@2x](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyDQ3q3npV1-WJV7CgXdVVD4J6G1dNnxCW2Rk93Z1jndHgVJTDX87TB9V4W8yGKB12RrX8bVxyB0-4x6fd_W1w0TVz1KQxnZW5wtT8H2RSPyxW4b6SS38CCBlKW5Nmt9w191wvjW2bfHVq7gj9FzN2dHdvBVJr_tW8Zd48r6wfKkvW5lVxlc1KVMZbW7McKn0191RRlN4WwDPjSPy_kV_g3Yh2g8hYmW1v0Wd-75_17dW8yMXzR5K9jZSW3dMNJ-7VKlmbW8-P_DL2Q0yzhW1hHsXc31s9wGW2CCzYs1lFB7M35cb1) [Convergence of Audio_Final](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyF_3q3pBV1-WJV7CgRgNW3j1Qkq3RBsdRW64Xnr58FLKD4W8ZfdKR4nlbkVW63rRvG2CTDHtW7_S9yL2DbSwlW87FPsC2rZLRdVfnVjf26F7v6VBzxVr9gKdV5VTnyM53ZQQlLW8xx08J3Cx5wrW7ry3b_8QF3HbW89Spm02f3kbTW6WTM8J8hdMkVW6l_1Hd6-L28PVN_Sj82ylsKJW4QgFh47J2VYLW6n45gd4w11dmW4WzKtZ4-RXpZW8f6D6r1D9YyYN1V1kJ3CnkX0Vv4JBS7x75NNW7d-Np079Q1gnW8FzMYr8sv_pHN2Tb5WWDFKf-W775Wy05HGHdJW7MXb521clV3YW1F-9Dr6hBHLrMZxRR9WPyWFW4-Tw115yk1FcW2tPBfT1QmHLN33tn1) Hello? Anyone there? In the days of traditional media, advertising consisted of TV, radio, and the newspaper. Each media option worked separately, with very little cross-over. Today, everything blends together. Join us as we discuss the changing perceptions of radio, audio, and digital. [Register here](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgR9kW9lkCT_8H2xqNVPGSB41k_5D9W4Vz1pm345931W92Rmpv63gz1gW44pZJ03JdLmDV7dP4F5GxmZmW1tHK5K8nCZ0tN2qpq4mTSf2qW7k2XJj5jH5gdW95YVzt39RZtvW1pHHwF5VXyqdW8LDZ0R99ktgXW8pSlzW4NJVWYW261nN11NQk-tW7C94cz3ZM0YPW3KLptl5wW26JW79gzPG1SR9VZW1sZM_N7q2Yn3W7k_qNj4lJmj2W3V1hBW6H2c_lW20RlyB5BP_ktVRm3jq1XGsskMc3sxHk9vlMN7hv_L4jPd4DW8vrRkY80t226VLjTGN3vVC6TW30DKm04tWs3kW4Ct_CS8Q_sFz2gQ1) [Blog Post - 2333 x 1255 (50)](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyDw5nCVhV3Zsc37CgJLcW7GxY2C9kctqgW1ry_XS5gw2HbW4HG69K25CTXtW41cmZH3k0sCXVVFQP46wHrg2W26M-4y5jwZM4W1FxnQr4nx8nLV-cJMW1qjvwhW19bHs18Dp-TtW93sK4q47G4y6W3VKNVT3BPtJkW78LjzT8nhLLqW8d_CSX8WZ7_GW9gJR5Q3kx_gVW6f177y21319gW7Rr7hB6rxRS4W84vNXm680_vmW5_qLPc2607MhW2L_hXN5sYbj5W7Kdy7S4yV2dGW1gvtv35pmFNxW1k25Y73S2BSrN1xZSnFCkbBrN4QZScy2BybNW29PwZ26LBs3qN6DjdGRZkS4wW5rkWk75Ql0gJW7jpt7s1jv2m2W3SqDjY5JGSCDW8VRbSj5FvfGyW3BwWrL7PJg-zW5Bq4YL2-PKd1W7z_z453v1HCtW6T3nJn7011JKW1wkSl-5LgMjKW7JdhqM8nDfBX3ffm1) Search Engine Land: Campaign creation, search trends & more arrive on Google Ads mobile app Advertisers can now create campaigns, review Search trends, and view more explanations with performance insights in the app. [Read more](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyDw5nCVhV3Zsc37CgF5lW9fMSl44MYKx-W8D0dBm64bs1qW6jZlk416WGDcW8qSj0Q8HPPqjVhC5B16fRWXwW32c7Tn81pctcW3cVKP73hQlCJW2cysn-6sZ5C5W4r_VKZ1zJ6Q7W6X6-_g7zwWqNW4kxvrC1Q_-NHW8WlYKy9cMrR9W3cbGtp9kpnmyW3C6K582WMh81W4BBGhf5z_XcXW17KKrN5kfc9pN62VmnHnWDT9W2XcRfh7Xm4kyW6_fZBb1b2pvYVDTfBM5RwLYZW90S_BQ8kqj8zW4RJC371_Fr0pW1KFsq16yYqKTW2BCHz48vKXgzW6gPdBs7BL4d7N102lR0HVn16W5mBVk_34PLvwW2Kw-N94Q8h-ZW6J2wT-51NTmQW4rVsRK3Fb1lnN1PFYgd5XLPWW6jQr0948-wTyW5SLwmv7syWn1W3cZSN_12VtgzW1wfJHP7cBl52W8hTY8Q23vyjz3ljz1) [Blog Post - 2333 x 1255 (48)](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyCX5nCTJV3Zsc37CgWNlW4QF1mx7ChyNVW4sx30x56WMVvW35hJPD5NxZvXW55FP8c5DnzvTW3MmbGj4PvZjBW6vcxXn4ZQftkVngJkB7tgp-cW4r2c5D8dqDFNW1gncTJ8LPKWRV-HGSq8k2sL6W26h4lC4kH0JrW842gpP6t9QTwW2mdwB92PHPQbW3x_qG_5N12nbW7YKlMz9kRts6W1y07ry7CGztpW5BF7qG7XFfxyW7gK_pf4g48qKW4Qfsdq3qG0FlW33t8Rp3-Pc8VW8Cj_gQ8pkj73W4127qf2Rw-mmW6SRWvy95Xv3bW81RzvR72_7h3W6Q4_wK6q58jLW7xx85N7VrwZVW4Q3QfY2VnJh2W1Qn5YB6W-S9JW6c7lyF63gBNZW4dFDGy1Nr9ftW1N1z658tjHPjW35XqD25vdDWh36Kx1) Digiday: As Supply Chain Woes Intensify, Advertisers Reallocate, Not Cut, Media Dollars The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. [Read more](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyCX5nCTJV3Zsc37CgTtfW6q0DcN7pfbSvW1xLWdG4JlXfTV6NDyn5Z93MqW3Rjxj54-Ljh9W5R9fNz5mwJgDW1dkgxx5R-F-hV89SHZ8N0TjlW7k_CL_7fv4yDW4BSngR1WkjDhVd6_5F2MMyD_W1WMC9n6G7VL_W301C9D8Q9G0gW50ZGsx8MxS7GW1ZMXQk22WQyZF2zhJSJcwqjW52_1tP14nh8pW2Bgw2j8wt3D0N1p0NM_Zzw0bW80n5L14LS5DQVb4C-77K7sbzW2drJC668XLcGW4Lhjq95dLRxKW1txj5K4SR0t-N31t4C7j8frNW3D1vl_5z9gSYW8FDpwR1RT6YVW258q0l43y7Q0W566T545Zf8pJW3SPMVQ8NJ-MsW91p3zx6cnbchW87GmD63DfPklW8N7xdN8wL-tC3n5h1) [GDS_Graphics_Q4_21 (2333 x 1255 px) (2)](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyDQ3q3npV1-WJV7Cg-nxW33fGf68r1Cy2W6n7f857Rv13NW3PgZs-8lFfzKW4ZxM7D5MqKSfN2X68c1sLV5jW4ttJBZ9m0VpqW1ny3rk1QPxwbW81My6C7tk8MXW403lbh1hkl2yW2MgQfX6n3n1pVGpXGP2jJp9JW36RZY275PXRMN1fk--Tdh4v1W2s_Yc43Qwwb-W3tKXhb3y703vW7DgGD38gMYV3W87SGqm8RYbHsW68d7Ss2t1nswW7Gs-Vd4nNLnnN5ZWpSsChh1BW56g81f3PwjF9W5--sZc52tJs5348p1) [Blog Post - 2333 x 1255 (51)](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgQFhW5BnJR548ktccW4H9Fvx5v5KBwW71wqFm6gzKVBW1xMMSK1MY34dW1CHhlt8ML5_HW1YTw1K3jQM-4N7g1n9DpNpczW1DPPyd3mgv54N147dHsqb8nxW8T_JP98nFxxgW5v4kWg3qXRh7W4x5G7F2T8G42VCrV7L4HGBs8W3V5G1T6ZV5KkW8vMrzY5XV-Z9VjRDbD256vTSW2DNy-r3pLvghW7Y3Hj24xt-BTW388TTx2CZ2DcW8kSCXG7jqqsPW7g8d_d7TZdlCW7f8ftQ2yBgjZW8F5G-f5Pw2MrW3086RL2YdWJ8W5Wl1hX651vdzVbqH2G72tl6rV3n5Cb26dpfDW344YQ92Gs_Sd33qD1) Search Engine Journal: 11 Google Analytics Reports You Might Not Know About Are you making the most of the insights available to you in Google Analytics? Check out these 11 GA reports: [Read more](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgGSmW7T7ntP5kJL4ZW8qkBhP52hZZhW835zVC6x8ZBWW9ljX4Z7TpD3sW3gSjNb8PJs5JW187zJB5qxvl-N1cRYfP15yBTN2rnh5SYQXRpMf9-sqsXCHRW7WTrjs6ChltyW3kG8CQ8Hv3gVVmHhHV1lGdrwN7q_hDYWn4NBW2XKXHl5KGWnfW7Jhpcp2FhH_nW7G_lKw8_XgpqW7BWs8D3MdB5yW7MnszQ6rfD78W3GZkZP29f9KNN4MGSjq4ky23W6CnxQN4QPqlNW7SGn3_94mYz_W3gVvSD29qgGhW57gKRc2Xht7QW6BvCpF7MyqdpW4Mr4y99dzgCbW2kCQNz8n4LVPW14h9R38nkbBs35nl1) [Blog Post - 2333 x 1255 (46)](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgQCdW3WV0Mq42Q4XSW7j7jfY7LBpjcN6K0KjG4h2m3W8hrLyq4yfH5FW2N8Wbf2SVs1SW4lg1j_4jKn7nW4GNCfJ4W-Qt7W3RPM7P6ZV3ThW8CfcFD8kBXfqN1-0cYTYl_C_W50CtSV2DsCgPW4RpDs195zdfZW3_dCjB591ZrVW2hcbXZ3xsVShN1JNWVX5vZrLW4YNWGs4xs_gqW56jLg440rD_bW3D355g4b9gSBN8-dJs3jr1kwW3PxRXV6MY2nRW1J9kk25Wqq6gN8lVSG9HHcZrVMrwMJ3flh_lW8cyR6h1NPgksW23Pb9J3sVjBxW5ZCVQR7xnrd5W71lmqR2J8sKnN1WrFH7-mzQ335s11) How to Automate Google Sheets Reporting Using Any Business Data SourceFor clients who want to view their marketing data within Google Sheets, TapClicks provides the solution. [Read more](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgZhWW5Mk0n97RnBCJW99L5jB1WF_V7W8D2Tcs3YT0HnVx4w4T78lF0lW7tSF3x5N86rxW2jznGW8MsbbxN71_vdX_-NlGW1t-KSw6GVY-MW37dpFJ5f_6HxN1t2Y8rsLjGGW4Lsy7P5JLqFXW3ypsJG7JGKDDMbqsf5k9F7tW1FWLvP2r9PdVW4cxrFR19v6YgW5kpJxw13NmK6W1Hcyjy46RrQvVp66PR5kj_m6W39qhtV5tzb4hW5f8NnK3srhPHW7mdLg27RHYBBW43xQrd2JDRxcW4P1_v-1h7w24N8D57Bd6Hxs3W5mrgDy4P_HSmV8wXFW8kZLr-W6YvmhF7HmyQlW98nTs53-3tRS35sR1) [PPC](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgSBCW41kRbN1NbknkW55Vv3x8FqhZBW6-m77t16FXzSW10SqzP5DlCLgW8sTWcZ6SpnVNW18GSg71NGhl4W3D_hGB8ntKZWW3nYBHN8wxJYdW4pNMxf53qrcqW51BMDW4CZpXCW6nBXt63zzcxTW3phJyh7Wcm5fN3RLhGsQnpZkW7xlW3d9f3Fm2W3nJRn-4JnFsXW3Mb06K3-Px6FW76bCz02S5l4CW15Ccf73SrK6fW5NsdrV3yTzx6W4KS0Y43hM11wW1WMXSP67CXdRW7zw-5y3RGqCQW8bLBFM3VpQ3DW4K54BC8kBMJnN3m6QxfPy5xMW4sZ5BY3RCPVQW5vp6Xy7QrHnSW7K1rMQ54cWpv31611) 3 Features to Look for in a PPC Reporting Tool: [In-Depth Analysis] In this post, we’ll walk you through the TapClicks solution in detail and explain how it does all of the above automatically and at scale. We’ll also include some bonus features offered by TapClicks, too. [Read more](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFJ3q3phV1-WJV7CgC4fW5GgBxW965Rk9W273rXl4STFlRW3BtMJg979sq7W4bkV8t5LKm8NVpC4G-399NBZW5kq0jV5qtrktW13XSFx1c8CSKW4vgwLw6vvtdYW7-KlvV2sCZDsW6rRQBT3_yM-bVHVth-4Pj_b8W64Rmxf8jhyqJW2vbPxj3tHMRgW5cxKzj4MgH-PN6c6fkq-Gk63Vm43Tk14D6sCW5fFt7R5769x1W2s62P86tbwsdW2Wbtyx7TSnXhVfrNPn8nmLpKN4DxWRKkvn2sW8jQQdF1bJ3WgW8bz7gw2jDHf6W8HZ1G-7V9X2rW8jWtxL6l7-NYW2CqN2R6tZ0YRVhWDWX7S29kBW6MFJm_68VYSJ38JF1) [TapClicks_Logo@2x] [G2 Badge - Users Love Us](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFp3q3n_V1-WJV7CgMNkW4Hvbyy2PBgK3Vk1vjs3klbXGN5QfhkJnVdHdN35tJCwS5ZzBN45KpXf74P3BW2nL47x2R5Pp4W8GDwJn8tY1RTW8P85Bc7t0SL9Vv_Gyd46ryrgW6DXwq-2QKmhnW2ZVl2R6DpgLbW5T8pLd2KH_9XW8v39Fh4CWdpPN19kc0QRBql9VzV_kL1HYPbZW5nsJhN4N19CtW39tt2l6KNcyfW5Qw4WZ7v6bPkVM9qm25BGGtjW6x277z78FZMVN3_FZsdRmyjDVbyLZK5RG7NJW4MgJyq6wjb6HW78DLgS3Sg643W1y1gh97cT7fKW68NRvS8pmGGX34Td1) [Facebook](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyF53q3nJV1-WJV7CgW2WW39RQ_431zgSLW4txM8b50zGLkN5F7x3HzN08FW7dGrH97mRQmXW8r8vJ-15vHX7W2tkMxZ2ptfX-W83ZXMH7rDMjcW8N3n1l5b8rK2W48N_5H3RsPkCW5XG0N_98Yw3YW8q8KlB6d_gY4W3X47fr2TcDltW7kYBC78_BHzMW5DHknq2YpDgNW5W91mx2QCMmpW2z1Z7h74PqZ3W1N0bzJ9jlPy9W7LSKMv98wVltW2wcK1F6chXdfVxWn2F4bBtckW8hWtr52_rDmGW3hFbs_7z8L8hW6nxfRM3Td1x8W7w15vs2GHGgt3fBS1) [LinkedIn](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyF53q3nJV1-WJV7CgGDHW23Yd5j1YGVTtW59Mxfj52zMbpW3prtMM8TtH1FW6sFDY51VfvpNW1wMPDt6YYXryW1b-Tzf5clrJbW4HNFbz9jyfC4N15Z4m_WlvbhN1CZKybM_853VyspT893sFPDW3nCp3P7XddbkW2qjzNp1CjgM-W5mzQL42kKdFcW2V8h_y5SQsRbW1jYLj_2n3DmhW111gRG7rwgjcW1mq_ln1l2C75W8QQ7mS7BrdkHN5NZBRFnxMwzW2tcVN98LsZ07W2-YD7F9l6B3nN49GN3hQhJYBN4FV_JG76M1fW8KCW1R4QNYHk3lbC1) [Twitter](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyF53q3nJV1-WJV7CgPqkW5z35VJ5BrbWzW3mMJHl8P1QBxW3cwnY31pWylNW8--yqk3bwbx-W6PFlqF5zQ5LbW5csDmB5R_XRTW5-0qpN80JmHDW7SfTmV60hZ7qW4ZL9Hw20dVTpW4X6Mnp69ywW_W38S5D17YnYDnW7GhqVw5cdTdcN5kb6gtML2z4W99927w3-DZJ7VllNFD32B8j_W6Wf6_D6yk4-_N8l37pHfVYS0VDygmM1zV-RWW4pVDjr3yXDSPW1xywK27QqtLhW1TckSt342ffJW6rcwT28WyrXQN1BTVd9BghKYW1rcJzK4338p336QD1) [Instagram](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyF53q3nJV1-WJV7CgQQRW6pWMbj1whwDrVgrCwm8Jn1-VW8WLCZL1Th0x0W1TFVyp8sr5xgW6Qw_lB73nsffVPZW5v2xpdgCW4Vn5M51v6ClLVZCQPq93cZxjW1pP0Dw5fHmHGW38yT4M6DdWLnW8qL8w64hKcMCW2HQtmG3V1r-8N89WQW-h4dN7W3CLGCZ9c7f04W9kprmF4Wlpx0W7BVtxW8f20xcW2L1bRT8VVd_qW7xN9kf3DzJwxW6rrZvl11SdpVW3F57Cd8mCbrPW98ykxb8sqr0HW79Z_BJ59wv89W3zqMSb5_qnhHW2pYjZl89W3j932qn1) [YouTube](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyFp3q3n_V1-WJV7CgYRrW1-hwyL8kWg__W7H3V8884DTF6W6_T5hb9hvHNqW6TbWfn6WP6zZW8NCS4c48ySDDW4l4rqb2GNCFHMgJKw1mLsGvVlzjbw7SsCpPW5v-htp6dR4SRW5KmBCG4w98LxW2PV5Wp90y0_qW2TR4pt41fpFjW24_XsP1XdLpMW3BK84v7CZfzhN19H8HRYPqvCW4JLC3j5d4ZlsW6fPLRP87rsltW35xk5459x57_W70gJb858T1Z2VmxtZ63HX0VrW73zvpN3jfk77W1httNL6fmgqjW2ghfl_3tTy7pW1sv8dY7CKS_-W3HgtBQ7Plks1W8JT9gx3y82gj3jyj1) TapClicks, 3031 Tisch Way, Suite #900, San Jose, CA 95128, United States, (408) 725-2942 [Unsubscribe](20185/cyDCn04/VVKRJ715R7kKW55ClDp5cCf8LVJvnzy4BgH3wN8NyyDwcjfnSV9V4KD7CgTzFW9czgd656XdFPW2-jYbk5BgyYcV6qWbX2_L2GCW330bWq58tczHW5t6VJX3sclvCW66rCjV8nnBh8W1VGTZ94MzBrhW6MD_5N8TSc83W1kcQkB4--pX4VQKq5c6VjxDJW5_bYmJ7Vl32zVT8Dly2LjM5yW13Cv381kvb8xW7-RnW96Q33ChW6xn0y330QQhbVwLNl-6hC5JyW2lD20Z6qK2-NW85xLPG694h7HVFQf-x66kNv8W5r8QJj6bRfJ7W6X-jvt7DL7cdW6zW6R62XV_BRW7zJwV653R8GdW5RWGl_3vjPTWW3xpH564KCYHTW4NBtJv6F26vjW19nhB_6W0b5sW5-gV0s4q49q_N8xxRFzgnQp0Vz2zHS3dlF4TW80C9GB684NGbW8W40vf4lTXRXW6j_8wy6XqmMjW378X6q1YPRtjW4QgVVm85MZFLW44JrBb4nhY2cW3NlVsZ7yWrrZW861v1_8mvZnWW3W9l848KCQZ3W2TjgsZ2b8NBJW2SMrd-3gRShqV1RG1f4Kwh69W5Jm7GW4-qRY6W6JbHTT42kvMKW6KgQ8Q1B29X6VyB8mP3X0LB8W8NQwNF84-dn2W82wm003FMFT-N8D0_tXgBqs5W4YwYmC7ZMTtgW5RH_ch5JvnnjVvnxh87db8nsW8VknhB2rbGYpVLCp1_3J-5d5W3SvN4Y1LRz33W43bW__64YqppW1Y9Y707CTXZ6W20d--y286Mn8W2B5R7p3P3W1ZW5MDdG17b3LclW4KBMnB6jb9g-MdVCnc4pXpBW3KqMdk3bhZ0yW317Mp_388cGFW4yQHGP6NBbcCW23CFNH57hwh3N5F78HRnKd6fW1ZNDZr7_kfcbW8QKz2k3rL2y0Vd_xVh6K5hdJW6dy-dR4_NNTTW5YZPHX9gT6f3W1hN-6Q8Jk9TGW23VVdD2Kg7SMW3p7TF21RwBR8W5VF3yF8zn33KW7Rdx5y27Z0gwW86pZ8p7SnGZKW5p3nYp5pDKrsW5Lp0Qs7slFm9W70Vy6N3sV4myW6T-JFX4S3YX7W7r06q71zKpTtW32kx8Y2JQy5J3hby1)