Do one thing... and price becomes irrelevant

{NAME} Alex Hormozi's book $100 Million Offers has a subtitle that says it all… [People want to spend money]( to satisfy all kinds of yearnings and solve all types of problems. And they want to feel smart, not stupid. You just need to give them reasons they can agree with in a part of their brain that says "This is it!" And that's where [your offer]( comes in to flip the switch from logic to emotion. You heard that right: emotion is the key to not feeling stupid. If you can create and stack an offer that speaks to enough of the hidden emotional needs and desires of your customers, you'll get more of them to click BUY NOW. Brains Need the Right Story to Say "Yes!" This was proven by neuroscientist Antonio Damasio in the 1990s. And yet it seems like entrepreneurs still don't get it. Damasio created experiments where he could study the decisions of patients with mild damage to parts of their brains involved in emotion and memory. What his research discovered is that those patients had significant difficulty in making even simple decisions. So while we pretend we make buying decisions with logic and based on objective value… We actually make over 80% of buying decisions with emotions and based on subjective value. Values like "not missing out." Values like "impressing others" and gaining status. "Being first" and "looking smart" are important to some. Saving money and feeling like we got a good deal outweigh the actual math of what others would say, or choose. Nostalgia and "giving back" top the list for others. Wellness, social belonging, and entertainment are obvious drivers too. The list goes on. And it's all confirmed by the cognitive biases of Nobel Prize winner Daniel Kahneman too. People think they are rational economic agents, but nothing could be further from the truth. Applying the Neurological and Behavioral Science My point is that if you learn why people buy and how to construct offers that convert, you can go anywhere in business, in any economy. The possibilities for creative marketing -- that creates more money for you -- are nearly endless. And I have a way for you to get started… The [Ecommerce Academy]( has a few new spots open where we build an online store for you. We also fill it with great brand name products and do all the fulfillment. So all you have to do is attract the traffic and put great ideas and offers in front of people. Quite often, the "goodness" of your offer has nothing to do with price. It can be as simple as a new idea… like how they could use several of your products in some cool combination. Because if you make a small sale, you have a better than 50% shot at making an upsell, which means that customer will spend more money with you. There are also dozens of ways to create urgency in the buyer's mind by talking about their dreams, goals, and plans for the weekend or vacation. The great thing about the [Ecommerce Academy]( is that we provide a whole library of ninja marketing training to help you… Craft offers that sell. Learn how the [Ecommerce Academy]( works, and how you can get a store built for you. [I can make you a marketing ninja]( if you let me. Stay strong, Tai *** You are receiving this email because you are connected/signed up to receive emails. You can stop receiving these emails by clicking the 'unsubscribe' link. This email is an advertisement and is designed for marketing purposes only. Nothing in this email is designed to be financial, legal, or tax advice. Past performance is not indicative of future results. Earnings and income representations made by Tai Lopez, tailopez.com, 67 Steps, 67 Steps upsells, Traveling CEO, Real Estate Investing, Social Media Marketing Agency, and their advertisers/sponsors (collectively, "Tai Lopez Programs") are aspirational statements only of your earnings potential. The success of Tai Lopez, testimonials and other examples used are exceptional, non-typical results and are not intended to be and are not a guarantee that you or others will achieve the same results. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the Tai Lopez Programs, the economy, the normal and unforeseen risks of doing business, and other factors. The Tai Lopez Programs, and Tai Lopez individually, are not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of our products and services should be based on your own due diligence. You agree that the Tai Lopez Programs are not liable to you in any way for your results in using our products and services. See our Terms & Conditions for our full disclaimer of liability and other restrictions. The Tai Lopez Programs, including Tai Lopez personally, may receive compensation for products and services they recommend to you. Tai Lopez personally uses a recommended resource unless it states otherwise. If you do not want the Tai Lopez Programs and Tai Lopez to be compensated for a recommendation, then we advise that you search online for the item through a non-affiliate link. *** id:2022-09-14-20:10:58:698t [Manage Email Alerts]( | [Unsubscribe From All]( You have received this email to {EMAIL} because you are a registered [Tailopez.com]( subscriber. 1680 Michigan ave suite 700 Miami Beach, FL 33139 Do you like this email? [like]( [dislike](