How to Make Your Message Go Viral

The author of "Riveted" explains how you can make your message go viral. In his book, [Jim Davies explains "The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe."]( [Enable your images to see this picture] Remember, in a world of 7 billion people it takes real skill to not be ignored and forgotten. In August 1991, there was exactly 1 website in the world. Now in 2021 there are about 1,000,000,000+ (And there are about 4.2 billion actual web pages)... If your business ideas (or personal ones) don't captivate fast, they are lost in the "Attention Deficit Disorder" prone modern world. My guess is that at any point in the last 10,000 years it's been hard to grab attention and mind share. But it's REALLY hard now. Jim Davies is a cognitive scientist who says you have to understand 6 things about the human brain to win friends and influence people: #1. We are interested in stories about humans... There are two components here. One is that we like stories. Interestingly he says women like fiction stories the most. The second part is that we don't want abstract stories. Your audience wants real life anecdotes. As I speak around the world, I notice that no matter where I am, a good old-fashioned story brings the crowd's attention back if their attention was wandering. #2. We pay particular attention to things we hope or fear are true... Reward and punishment. Like Freud said in "Civilization and its Discontents'': What [does] the behavior of men themselves reveals as the purpose and object of their lives, what they demand of life and wish to attain in it. The answer to this can hardly be in doubt: they seek happiness, they want to become happy and to remain so. There are two sides to this striving, a positive and a negative; it aims at the one hand at eliminating pain and discomfort, on the other at the experience of intense pleasures." As you seek to influence, be sure to modulate between the 2 prime incentives of the human mind. #3. We delight in finding patterns... This is why every good song, from Bach to the Beatles, has a chorus. Something that repeats that your audience's minds can latch on to. People want constancy and security. They find this in patterns. #4. We are attracted to incongruity, apparent contradictions, novelty, and puzzles... The irony is that if the patterns we love become too predictable, we get bored. That's why no adult really goes around singing 'row, row, row your boat." It's too simple. You have to bring insight. People have to learn something from you that they have never heard before. Or at least never heard in quite the same way as you put it. #5. The nature of our bodies-the nature of our eyes and other sense organs, affects what kinds of things draw us... We are material beings. T.V. is more powerful than radio because it uses 2 senses, eyes and ears, while radio only uses one. On August 1, 1981, MTV launched the first music video. The record companies freaked out (and rightly so - the writing was on the wall way back then). Guess what the first music video was called? "Video Killed the Radio Star" by The Buggles. Haha ironic. Fast forward to now and guess what is one of the top things people watch on YouTube? Music videos. Nothing changes. #6. We have certain psychological traits, many of which are evolved, that make us like and dislike, believe and disbelieve... This is straight back to the 25 cognitive biases. Humans are predictable. Once you tap into the evolved traits, persuasion is easy. Remember, the acquisition of knowledge is not as powerful as the application of knowledge. Be a doer. Go out and practice. Tell a new story. Perfect a good joke. Try out for open mic at a comedy club. Revisit your website or your business marketing and see what needs to be adjusted to match up better with these 6 rules so that you can compel, fascinate, and persuade everyone you meet... Stay Strong, Tai PS. If you are looking for business training that will help you get better at grabbing people's attention, and sharing your message online [check out my special offer this week that will give you just that!]( [Manage Email Alerts]( | [Unsubscribe From All]( You have received this email to {EMAIL} because you are a registered [Tailopez.com]( subscriber. Do you like this email? [like]( [dislike](