Hey {NAME}, It's pretty insane how two people can sell the same thing... Using the same script... And talking to the same audience... But one will sell ten times more than the other. Why? Passion. Most people think persuasion is about using the perfect angle or the right words. They focus on micro-calibrating their wording. For example, saying "investment" instead of "cost" when selling something. But that'" only gives you a 2% increase in persuasion. Here's the real secret: It's not just the words you use; it's the level of passion behind them. Passion is the trigger that makes all the difference. Think of it as a 1-10 level system... With level 1 passion being The Narrator from Fight Club before he met Tyler: And level 10 passion being Dwight in that one episode from The Office where he gives his Mussolini speech: Now, sometimes if you go to level 10 passion, people won't like that, because it's too aggressive. From my experience, level 8 passion is the key to being more persuasive. So next time you're selling something... Or you're just trying to convince somebody that you're idea is better... Try to hit level 8 passion and see what it does. Stay strong, Tai Lopez
CEO
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