Choice is the number 1 company perk for 2022 🌅

Hello {NAME}! [👋] In one of the hottest job markets in decades, the message for leaders is clear. Give employees the choice to work remotely, at the office, or both — or you may lose your best talent. How do we know? We surveyed more than 1,000 knowledge workers to understand their beliefs, pain points, and motivations. Here are 4 findings that may surprise you — and you can [read the full report on the Superhuman Blog]( 1. Consider a 4-day work week to retain talent 30% of all knowledge workers say they are most productive outside of standard business hours. Furthermore, working patterns that once seemed fringe are suddenly within reach, like the 4-day work week — which has been [successfully trialled in Iceland](. The upshot? A new way to retain employees: 72% of knowledge workers say that a 4-day work week would make them twice as likely to stay with their company, rising to 82% for those under the age of 35! [4-day work week and employee retention] 2. Flexible hours trump higher salaries If you're hiring, flexibility is the ace up your sleeve! Offering employees their preferred working hours can be a massive differentiator — especially for companies with smaller brands or less money to spend on salaries. In fact, 30% of knowledge workers would take a 20% pay cut if it allowed them to work whatever schedule they want! [9-to-5 work vs. taking a pay cut] 3. Presenteeism is draining productivity Working patterns are evolving, but a familiar foe remains: presenteeism. Whether remote or in the office, knowledge workers feel pressure to work long hours and be seen online. Unfortunately, people believe that presenteeism and work output are equally rewarded. 43% of remote workers and 48% of office workers say that those who work longer hours are more likely to be rewarded by leadership. [Presenteeism vs. rewards by leadership] 4. Employees crave communication norms How can leaders alleviate presenteeism and help their teams focus? By standardizing communication norms. 44% of knowledge workers state that their company has no norms and standards around workplace communication. To employees, these frameworks would be even more valuable than tangible perks: 80% of knowledge workers would prefer effective communication over a fancy offsite at a 5-star hotel! [Presenteeism vs. rewards by leadership] [Our study]( has revealed a strategy to attract and retain amazing employees: including clear communication norms and the ability to work remotely long-term. With these, you can massively impact productivity and job satisfaction, as well as motivate your team to reach their full potential — [read the full report here]( How do you motivate your team in the here and now? Tweet [@Superhuman]( and let me know! [🙂] Speak soon and be well, Rahul ps. [head to our blog]( to find this post and all past editions of Be Superhuman! If you don't want to receive these emails, please [let me know](. If you are subscribed to Superhuman's product updates, you'll still receive those.