Jaguars

The Brazilian Cerrado is one of the planet's most precious and fragile ecosystems -- but half of it is already lost to soy deforestation. Financial giant BNP Paribas is bankrolling this destruction, but we've got a plan to change that. Will you chip in $1 to fund a massive protest outside BNP Paribas offices and save the Cerrado? [A photo of a jaguar with a cub resting on its back.]( Donating just takes a moment -- use Paypal or your card. [Donate $1 now]( {NAME}, The Brazilian Cerrado is one of the planet’s most precious ecosystems, home to 4,800 species that live nowhere else on Earth, including jaguars, tapirs, and macaws. It’s like a dry Amazon -- and we’re going to save it from destruction. Thanks to out-of-control deforestation fueled by soy plantations, half of this wonder’s native vegetation is already gone! 125,000 SumOfUs members have already called on BNP Paribas, France's largest bank, to stop bankrolling these Cerrado-destroying soy farms. Now it’s time to go bigger. With our partners, we’re planning a massive action that brings the destruction of the Cerrado to the doorsteps of BNP, but to do it right and win headlines and attention, we need your help today. Donating just takes a moment -- use Paypal or your card. [Can you chip in $1 to save the Cerrado?]( BNP’s investments are especially costly to the Cerrado's Indigenous populations. Big soy companies are destroying their way of life, their rivers, and their forests at a breakneck pace. But the disappearance of the Cerrado and its irreplaceable wildlife and Indigenous populations is completely avoidable. Banks like BNP Paribas could just choose to transform the soy industry instead, through strong zero-deforestation policies. Right now, their calculation is that they can talk a big game and get away with it. We need to change that. Let’s organize a massive protest outside BNP -- and force them to make a change. Donating just takes a moment -- use Paypal or your card. [I'll chip in $1 to save the Cerrado from deforestation.]( In just two months since launching the campaign, SumOfUs members have made headlines out of the financial sector’s complicity in soy deforestation and pushed BNP -- one of the biggest -- to adopt a new policy! BNP is now giving its clients five years to comply with a “zero-deforestation” policy but has given zero details about how it will make sure the rule is respected. We need to change BNP's big talk into big action. And that’s why we want to turn up on its doorstep -- so that employees and the media won’t be able to ignore us. The PR backlash will force the bank to make real commitments to end deforestation, not just empty promises. We’re just missing one thing -- your support, {NAME}. To pull this off and save the Cerrado, we're depending on you to chip in -- are you with us? Donating just takes a moment -- use Paypal or your card. [Yes, I'll chip in $1 to save this precious ecosystem.]( Thanks for all that you do, Leyla and the SumOfUs team --------------------------------------------------------------- More information: [Soy made the Cerrado a breadbasket; climate change may end that]( Mongabay, 5 May 2020. [France falls short in ending deforestation linked to imported soy]( Mongabay, 20 November 2020. [The role of French banks in global forest destruction]( Global Witness, 10 February 2020. [Banks urged to combat deforestation and halt biodiversity crisis]( The Independent, 12 January 2021. SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy. This email was sent to {EMAIL}. | [Unsubscribe](