What’s better: big email list OR big social following?

[Sumo]() What’s better: big email list OR big social following? Is it better to grow your email list or social following? Recently, Chief Sumo Noah Kagan ran a test to find out the truth. He tweeted a video to his 57,300 followers on Twitter. The result: 55 clicks. [Social media results] Meh. He was curious how email compared. So he sent an email to 60,251 subscribers with the same video. 3,600 clicks! [email marketing results] In other words, email performed 6,445% better than Twitter. Woah! Email is the BEST way to grow your business — and Sumo can help. The problem: you signed up for a forever free Sumo plan, but I noticed you still haven’t installed the code yet. Here’s what you need to do to start growing your list: Step 1: [Go here to login to your Sumo account](. Step 2: Click on the View Install Code menu item next to your site name. [drop-down menu to get Sumo code] Step 3: Install the code on your site OR forward this email to your website administrator to do it for you (send your Sumo login details with the email). If you have any trouble, reply to this email. We’ll get you set up. Chris “Big List” Von Wilpert [Sumo]()  [facebook](  [twitter](  [instagram]( © 2019 SUMO | 1645 E 6th Street, Suite 125, Austin 78702 | [Unsubscribe](