Say THIS to Get 759,000% More Money in the Door Before the Holidays

Four bangin' scripts to send to your clients to make $$$ now (that won't leave you feeling like a money-grubbing a-hole)                                                                                                                                                                                                                                                                                                                                                                                                                 Forwarded this email? [Subscribe here]() for more [Say THIS to Get 759,000% More Money in the Door Before the Holidays]( Four bangin' scripts to send to your clients to make $$$ now (that won't leave you feeling like a money-grubbing a-hole) [Ash Ambirge]( Oct 25 ∙ Preview   [READ IN APP](   So, it’s the end of the year. [PULLS OUT CIGAR] You know what the end of the year is great for, don’t you??????? - Ordering sweaters from L.L. Bean that you think are gonna be baggy but then actually make you look like a sausage - Wondering why your friggin’ white pumpkins turned yellow on your porch - Shoving peanut butter cake into a mason jar and giving it to your trash man, Christopher, who maybe doesn’t want to eat it while also handling trash, but this is a chance you’re just going to have to take - BUT DON’T FORGET THE UPS MAN, DAVE, who always says to you, every time he comes up your driveway: “What do ya got in this thing, a box of money?!” - Getting bit on the neck by some unknown arachnid that really should be dead because it’s like 45 degrees out but evil is a cruel master - Having anxiety over whether or not you should be running a Black Friday sale or if you’re too small potatoes to be running a Black Friday sale or if everyone will be annoyed if you run a Black Friday sale or if you should just knit yourself some socks and forget all about it??? (Don’t worry, I’m going to show you how next week!) - And, finally: realizing that it’s the end of the year and these are the last few months you have to make any goddamn money. Shit. The Middle Finger Project with Ash Ambirge is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. [Upgrade to paid]( It’s this last buzzy little bullet point I want to talk about today. (Because trust me, you don’t want to know how much confectioners sugar I put into that cake frosting. I don’t even like cake, but someone died, and then I thought: I should make that family some cake. And then I ended up with about FOUR cakes, because I only had one little cake pan. So now I’ve got all this cake, and my trash man better take some.) Alas! Let’s start with one of the biggest misconceptions of year-end selling: that it’s gonna be slow. Most people assume that, because of the holidays, your sales are going to go weeeeeeeeeeeeeeeeeeeeeee, splash, right down into the bottom of a dark & dreary reservoir of pathetic. Who wouldn’t assume that, right? You’d think with all of the pastel-colored nonstick cookware on sale, there wouldn’t be money left over for things like, I dunno, hiring you. But in my 15 years of running a successful creative business online, I can promise you one thing: the holidays are one of the best times to sell. The best! So long as you get the wrong narrative out of your head—that you’re bothering people and they have better things to buy—and get the right one in: That this is the time when people WANT to buy. Wanting to buy is a big, big deal. Timing is everything. Just think about anytime you’ve been scrolling on Substack, or Instagram, or TikTok while you’re on the toilet. Your #1 mission? Go to the toilet! You’re using your phone as a distraction, but it’s not the main event. So, what happens when you come across some person pitching a $10,000 service to re-design your website? Are you going to awkwardly lunge down the hallway and run down the stairs with your pants down and pee dripping down your leg just to go get your wallet as you decide, right then and there, that you are ABSOLUTELY GOING TO BUY THIS SERVICE? Unlikely, unless you have a hell of a lot of Clorox wipes. That’s because you’re not in a buying state of mind, you’re in a browsing state of mind. Even if you weren’t on the toilet, you’d be hard-pressed to make a financial decision like that out of the blue. Now, contrast that with the last time you needed new windows for your house. What did you do? You went online, and you Googled window suppliers in your local area, and you immediately set up an appointment. Even though new windows can easily cost $10,000. Why? Because your intent is different. You’re in a buying state of mind. Because you are expecting to spend money on new windows. Now. Here’s the way I want you to think about this. I want you to think of the months of January - October as “months when your clients are in a browsing state of mind.” They’re reading your newsletters. They’re watching your videos. They’re giggling and following along and enjoying your content. But, what happens in November and December?????? People. Are. Expecting. To. Spend. Money. 💰 They’re excited to spend money, in fact, because it’s the one time per year when splurging on one’s self feels appropriate. It also happens to be the one time a year when you have enough downtime to actually DO SOME BUYING. So I want you to think of November and December as “months when your clients are in a buying state of mind.” You see where I’m going with this? When people are in a buying state of mind, all you need to do is present a compelling offer—and then sit back and let allllll of the work you’ve been doing all year, finally WORK. Today we’re going to apply this to your client work. Next week, we’re going to apply it to product sales (like courses, memberships, etc.). Okay, so let’s say you work with clients. Our goal? - Get you booked up for the rest of the year (at your leisure, of course) - Book your calendar up for the first quarter of next year Result: no scrambling, just steady cash flow, so you can sit back and actually enjoy the holidays without the anxiety. What we want to do then is very simple: we’re going to make your clients an offer they can’t refuse. But first: what’s the difference between a service and an offer??? A service is something you do year-round. An offer is a special, limited-time opportunity. Great offers are what people are looking for in November + December. Here is how you make them. --------------------------------------------------------------- *Edit: Christopher the Trash Man has just come by and accepted my cake. He took off his glove and shook my hand and all I could think about was the nail polish I had JUST put on. Yup. Took one for the team there, friends. But AT LEAST HE AND I ARE NOW BESTIES. (Don’t worry. I washed my hands.) --------------------------------------------------------------- Anyway, back to offers! If a great offer is what you must provide, how do you do it? Well, there are a number of approaches you can take, but I’m going to share my favorite four: - What do you need wrapped up before the new year? - Price is going up in the new year - Way I’m working is changing in the new year - Special holiday-themed offer in time for the new year Notice any patterns here? The new year! There’s a natural time-sensitivity already built into the calendar, and it is 100% what your offer should be based around. So now I’m going to give you four strategies & four word-for-word scripts you can literally copy and paste and send right off to your clients, and a bunch of exciting ideas to pair with ‘em. Each script has been proven in my own business, as well as the businesses of hundreds (actually, thousands???) of others I’ve taught over the past decade. As you read through each one, it’ll totally click and you’ll see how this works. ***Feel free to copy/paste any one of these scripts right into an email and edit for your specific situation.***... Subscribe to The Middle Finger Project with Ash Ambirge to read the rest. Become a paying subscriber of The Middle Finger Project with Ash Ambirge to get access to this post and other subscriber-only content. [Upgrade to paid]( A subscription gets you: Access to Subscriber-Only Posts Access to Full Post Archive Access to Comments   [Like]( [Comment]( [Restack](   © 2023 Ash Ambirge 177 Huntington Ave Ste 1703, PMB 64502 Boston, Massachusetts 02115 [Unsubscribe]() [Get the app]( writing]()