Meta's Threads should do a Spotify to grab the music out of Twitter

Some random thinking and free advice to Zuck :)                                                                                                                                                                                                                                                                                                                                                                                                                 [Open in app]( or [online]() [Meta's Threads should do a Spotify to grab the music out of Twitter]( Some random thinking and free advice to Zuck :) Jul 6   [Share](   Meta’s Threads app is live and well, everybody has an opinion on it. Right from being touted as ‘that Twitter killer’ to ‘aaargghh..all Insta influencers are here again’. [Pledge your support]( [Image]( Beyond the early launch memes, here is how I’d really expect things will unfold. --------------------------------------------------------------- But before that, a quick history lesson from Spotify Spotify, inspite of being a leader in the music streaming space had to do something dramatic for its podcast business. Instead of taking smaller bets, Spotify ended up paying Joe Rogan, the #1 podcaster a crazy $200mn for exclusive content. The deal gives Spotify the exclusive rights to the podcast through 2023, and there is a possibility for Rogan to earn even more than the initial $200 million, according to two unnamed sources who spoke to the Times.  Spotify CEO Daniel Ek reportedly told employees at a company meeting that Rogan’s podcast, which remains at the top of their U.S. podcast charts, is essential for the streaming service to compete with tech leaders Google and Apple, according to the Times. [[via]( The deal created controversy, Joe brought his audience and Spotify cemented its position as a leading podcast player. --------------------------------------------------------------- Meta got money Doesn’t matter whether you like Meta’s threads app or not, but what if Meta brings the top 200 Twitter creators to go exclusive on Threads? Well, if your fav creators switch to Threads (which has a similar experience as Twitter), why would you not move? The tech audience is least loyal to any platform, after all. [Share]( Here is the thing: Meta reported a profit of $5.7bn for the first quarter of this year - that is, unlike Twitter which is stripped of ca$h (and is negotiating on each and every vendor payment), Meta has : - Cash (esp given that Metaverse foray is off the plan) - A playbook to make money from advertising (very strong ad sales team) - Is an advertiser friendly business ([as opposed to Twitter, which is pissing off advertisers]( in an attempt to accelerate subscription revenue) What’s your take? [Share Ashish Sinha on Startups, AI, Products and India]() nextbigwhat brings you curated news, product and tech trends across a range of industries - ensuring you save time and be the most well informed person in the room. Follow nextbigwhat on [LinkedIn](   [Like]( [Comment]( [Restack](   © 2023 Zakti Techmedia Private Limited 677, 27th main, HSR Layout, Bangalore-560102 [Unsubscribe]() [Get the app]( writing]()