You are the hero, the villain, and the story.

BigIdeas on Storytelling                                                                                                                                                                                                                                                                                                                                                                                                                 [Open in app]( or [online]() [You are the hero, the villain, and the story.]( BigIdeas on Storytelling May 6   [Share](   I have often found myself struggling with one crucial skill - storytelling. Despite my best efforts, I have yet to truly grasp the essence of what makes a good story. [Upgrade to paid]( So, ended up reading (+ practicing) a lot of insights on storytelling and today, I am going to share a very simple framework that will help you craft a good story - esp from your work life point of view. [people having a bonfire]( Photo by [Mike Erskine]( on [Unsplash]( Doesn’t matter whether you are a senior leader or starting your career, the framework will surely help you improve on your storytelling skills. A perfectly placed, impeccably delivered story can transport a person to a place beyond interested, straight past paying attention, and into a state of complete captivation.. #BigIdeas from the book [Stories That Stick]( How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. We will look at: - The different types of stories - Components of a great story - A practical storytelling framework As always, if you are from India - you might face difficulty paying for the subscription - so [please use this link](. --------------------------------------------------------------- The four essential stories: - The value story, - The founder story, - The purpose story, and - The customer story. Each story serves a different purpose and audience, and can help you achieve different goals. The value story: The value story is the story that convinces customers they need what you provide. It shows them how your product or service can solve their problem, fulfill their desire, or improve their situation. It also shows them why they should choose you over other options. The founder story: The founder story is the story that persuades investors and customers your organization is worth the investment. It shows them how your business came to be, what challenges you faced, what values you uphold, and what vision you pursue. It also shows them who you are as a person and a leader... Keep reading with a 7-day free trial Subscribe to Atomic Ideas. By Ashish Sinha to keep reading this post and get 7 days of free access to the full post archives. [Start trial]( A subscription gets you: Access to all posts (and archives) More than 25% discount (vs. monthly plan) Access to new experimental features and ideas   [Like]( [Comment]( [Restack](   © 2023 Zakti Techmedia Private Limited 677, HSR Layout, Bangalore-560102 [Unsubscribe]() [Start writing]()