Newsletter Subject

Why Newspapers Are Destined to Die

From

substack.com

Email Address

culturcidal@substack.com

Sent On

Tue, Jul 19, 2022 02:52 PM

Email Preheader Text

Get in the box, faster

Get in the box, faster                                                                                                                                                                                                                                                                                                                                                                                                                 [Open in browser]( [Why Newspapers Are Destined to Die]() Get in the box, faster [John Hawkins]( Jul 19 Only Nostradamus could predict exactly what’s coming next (not really), but we can be certain that the newspapers we all love to hate don’t have much of a future. How can we know that? Well, for one thing, [just look at these latest numbers from Gallup]( WASHINGTON, D.C. -- Americans' confidence in two facets of the news media -- newspapers and television news -- has fallen to all-time low points. Just 16% of U.S. adults now say they have "a great deal" or "quite a lot" of confidence in newspapers and 11% in television news. Both readings are down five percentage points since last year. Many people have trouble believing that newspapers could go the way of the Dodo but apply those numbers anywhere else. Do you think a restaurant could survive if only 16% of their patrons thought the food was really good? How about a car repair shop where the number of customers that were sure they could get their cars fixed was that low? The only places that can be that universally hated and survive are part of the government, which admittedly, is a possibility. It’s not hard to imagine Democrats helping out their pals in the media by subsidizing their hapless garbage because they believe it’s good to have them putting their propaganda out, but that would be likely to further reduce the public’s trust in the media. After all, how do you believe what a paper says about the government when they can only survive with government funding? How much confidence would you have in a scientific study showing that smoking is healthy for you founded by the American Tobacco Association? On top of that, given how unpopular newspapers are, Republicans would aggressively try to block, cut, or ideally end any funding that the media received. In other words, government funding might look like a lifeline, but ultimately it would be an anchor. However, it’s worth asking; How did newspapers get into this position in the first place? First of all, in the modern era, news has moved online. You can make a lot of money doing media online, but it’s a drop in the bucket compared to what newspapers used to make back in the day when everyone was buying a paper, there was almost no competition, and before competitors like Craigslist stole most of the classifieds market. This is a big problem because non-local reporting is extremely EXPENSIVE. It often requires paying reporters a big chunk of money, paying for their flights, hotels, and expenses to cover events that may not be all that exciting or make for a big story. It’s also time intensive, especially when you’re talking about things like legislation, technology, or health issues. So, how do you make that profitable? In many cases, you don’t, but you can cut all the way down to the bare bones and publish what are essentially rewritten press releases passed along by friendly operatives in addition to outrage bait. That is a formula that is, at least for the short term, getting some papers in the black – temporarily at least. Even that [is going to turn out to be a short-term reprieve]( About one in four US newspapers, or almost 2,200 titles, have shuttered in the past 15 years, according to a University of North Carolina School of Journalism and Media report. Many of the remaining 6,700 publications have become what UNC calls “ghost newspapers”: shells of their former selves, stuffed with adverts and wire copy after years of gutting. ...Not everyone is a loser. The New York Times’s newsroom headcount is at an all-time high. Its stock ­valuation has quadrupled since 2016, and it has become a rare force in American journalism, growing to seven million digital subscribers. But this is more than four times the combined online paying readership of the Los Angeles Times, The Boston Globe, and all 100 newspapers owned by Gannett, the largest US print publisher by newspaper titles. ...The great recession of 2008 brought any lingering excess to a halt, for good. Advertising revenues for US newspapers plunged from $49bn in 2006 to $14bn in 2018, according to Pew Research. Why did those revenues decline so fast? It was the Internet. Instead of a local paper dominating coverage in each city, there are a nearly unlimited number of competitors going toe-to-toe with the big boys online. How can they do that? Well, as I noted in my piece, “[How Doritos Journalism Corrupted the News Business and is Wrecking America]( all those online entrepreneurs are operating under a completely different paradigm than the mainstream media did up until recently:... Keep reading with a 7-day free trial Subscribe to Culturcidal by John Hawkins to keep reading this post and get 7 days of free access to the full post archives. [Start trial]( A subscription gets you: Paid subscriber only posts & special bonus posts. Have input into the topics I write about. A weekly Q&A session once we hit 100 members. A members only forum at 500 members. © 2022 John Hawkins 548 Market Street PMB 72296, San Francisco, CA 94104 [Unsubscribe]() [Get the app]( writing](

Marketing emails from substack.com

View More
Sent On

08/12/2024

Sent On

08/12/2024

Sent On

08/12/2024

Sent On

08/12/2024

Sent On

08/12/2024

Sent On

07/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.