How to build trust and win your customer's attention

You can't shrink your way to greatness: Seth Godin ͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­ Forwarded this email? [Subscribe here]() for more NextBigWhat is on a mission to enable you to make you micro-smarter every day - across a range of topics (AI to mental health, psychology to economics). If you like what you are reading, tap on ❤️ --------------------------------------------------------------- [How to build trust and win your customer's attention]( You can't shrink your way to greatness: Seth Godin Aug 29   [READ IN APP](   The two scarce elements of our economy are trust and attention: Seth Godin [Upgrade to paid]( Seth Godin, renowned marketing expert and author, discusses the importance of trust and attention in today's business landscape. He emphasizes the need for companies to focus on long-term value creation rather than short-term profit maximization. [This is the sign you've been looking for neon signage]( Key Takeaways from Seth’s recent conversation with Eric Ries (founder of lean startup movement): The Scarcity of Trust and Attention Trust and attention are increasingly valuable resources in today's economy. As more people compete for attention and engage in short-term hustles, organizations that can earn and maintain trust gain a significant competitive advantage. Building trust is a long-term investment that few brands can achieve, making it a powerful asset. Trust as an asset is often undervalued in the short term but becomes highly valuable over time. Organizations should focus on earning attention and the benefit of the doubt from customers, gradually building trust through consistent, ethical behavior... Keep reading with a 7-day free trial Subscribe to NextBigWhat: Startups, AI and You to keep reading this post and get 7 days of free access to the full post archives. [Start trial]( A subscription gets you: 😎 Every issue of the site content and the newsletter ✅ Minimum 4 premium-only issue every week! 🎯 Access to latest book summaries (not even available on Blinkist!)   [Like]( [Comment]( [Restack](   © 2024 Zakti Inc 677, HSR Layout, Bangalore-560102 [Unsubscribe]() [Get the app]( writing]()