An expert tells you how to get started
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['I Want to Sell Online Courses']( An expert tells you how to get started [Ash Ambirge](ashambirge) Aug 8
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Wait, is there wine? Should I be drinking wine to tell you this? Or should YOU be drinking wine? Why do I feel like it’s Friday? It’s raining and it’s been a long week and I kind of think I’m going to give myself a bonus Friday. (By which I mean I will endlessly rearrange my furniture in the new farmhouse until I want to walk into the ocean.) So, let me tell you the really horrific news about creating online courses: It’s an addiction. Like, once you experience that kind of earning power, you will find it *really, really, really* hard to go back to selling $4 homemade candles. Even if they smell like Ryan Gosling. The thing about the modern-day economy is this: it’s powered by knowledge. AI is knowledge, Google is knowledge, YouTube is knowledge, TikTok is knowledge. If you have knowledge, you have options. (And, you do have knowledge.) Because other people will always want to know what you know. Whatever you’ve been doing for the past 15 years? That’s earned you A LOT of “hidden knowledge.” Knowledge you’ve completely taken for granted. Knowledge you don’t even realize is valuable. You’re sitting on a gold mine of knowledge. Even if you think you don’t “know” anything, you’re blind to your own marketable worth. Because once you know something, you assume everyone else knows it, too. It’s the (dreaded) curse of knowledge: a cognitive bias that assumes that others have information that is only available to you, and everyone shares a common background and understanding. UH-UH, SUGARPANTS. For example, I take it for granted allllll the time that I’ve spent my entire adult career doing business online. I (wrongly) think that everyone knows [how to write and sell an eBook]( that everyone knows how to knock up a landing page and do email marketing, that everyone knows the rules of writing great copy, and that everyone knows how to make and market an online course. (Ahem.) All it takes is a 5-minute conversation with literally anyone from “the real world” to realize that what I know is NOT common knowledge. (Especially when they start saying things like “I think I’ll build a Facebook group instead of an email list.” (OH NO, YOU WILL NOT. NOT ON MY WATCH, BARB.) That ever happen to you? Like, if you’re an antiques dealer, the rest of us have no idea how to do that. If you’re a real estate agent, the rest of us have no idea how the market actually works. If you paint paintings, the rest of us have no idea how to make those flowers look realistic. And yet, you’re probably sitting there thinking you aren’t an expert in anything. 🤷 ♀️ Moreover, it doesn’t even have to be complex, super duper astrophysicist knowledge. Did you know that [two-thirds of Americans aren’t even tech savvy]( That’s a huge opportunity right there. And, I can vouch for that info, now that I’ve been here in rural America renovating the farmhouse for a year. I have been helping ALL OF MY HIGH SCHOOL FRIENDS who now have their own businesses, learn how to do basic things, like learn how to set up Paypal and send invoices online. What?! We sooooo take for granted how much knowledge we have—especially if you’ve been doing anything on the internet for the past decade. Literally, there is such a need for this, I just purchased susquehannacounty.online and am going to start an initiative here to get more local businesses online. Last week, I made a hip, fun website for the local historical society and it was just SO REWARDING. And now I have people calling me all the time, asking if I can help with “their website stuff.” And I’m not even a website designer. Which brings me to another point: you might just need to rethink who your ideal customers could be. It might not be the most obvious choice (e.g. other people on the internet). It might be the people sitting right in front of your nose. Who isn’t in your world? Who wants to be? Those two questions are all you need. Then, it’s just a matter of learning how to package what you know into a sellable format. (That you can sell over and over again.) But, like anything, mistakes can be made. And there’s a learning curve. And, you don’t know what you don’t know. So I highly recommend [downloading this expert guide](. (It’s free.) It’s a banger. It’ll walk you through tons of sample ideas for making online courses, AND there’s even a money calculator that talks pricing and shows you “course math,” AKA how many you’d need to realistically sell each year in order to replace your current income. 💪 💰 📱 (One course I recently made did over $350,000 on a private beta launch only available to a small number of people—and I hardly told anyone about it. I think you’ll be surprised how this world works.) Okay! I’m off to figure out how to balance furniture around a wood stove that isn’t centered in the room and is driving me absolutely bananas every time I look at it. I’m pretty sure there’s a special hell for whoever installed this. 🤣 Until this weekend, when I regal you with ALL MY LATEST TALES FROM THE FARMHOUSE. (There was a snake in the sink. That’s all I’m saying!!!!!!!!!!!) Until Saturday, P.S. I have never been more grateful that the sellers of this house left behind one of those handheld grabber tools. Oh yes, pls picture me trying to PINCH A SNAKE BY THE STOMACH. It was just as squirmy as it sounds. --------------------------------------------------------------- Affiliate Disclaimer: I'm proud to be an affiliate partner of Amy Porterfield and support her work in the online course industry. She’s the one who wrote [the downloadable guide]( I linked to above, and she’s awesome! If you decide to purchase something from Amy, I may receive a commission. --------------------------------------------------------------- Subscribe to THE MIDDLE FINGER PROJECT, featuring the coolest new creative careers in the world for 2024. 🌈 Figure out your next chapter (without binge-eating fries). Featuring new career trends & creative biz ideas every Monday and Thursday. Subscribe to find your next great passion ⬇️ [Upgrade to paid]( WELCOME TO ASH’S WORLD Featuring: + Sweary outbursts
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