Take the advice from Jeff Bezos on what works and doesn't work in the field of business. Now... apply that to your investment portfolio.
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You are a free subscriber to Postcards from the Florida Republic. To upgrade to paid and receive the daily Republic Risk Letter, [subscribe here](. --------------------------------------------------------------- [Postcards: Your Next Big Idea (Already Happened)]( Take the advice from Jeff Bezos on what works and doesn't work in the field of business. Now... apply that to your investment portfolio. [Garrett {NAME}](floridarepublic) Jul 12
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[Republic Risk Readers Visit Here, Sign Up Today For Access]( [Upgrade to paid]( --------------------------------------------------------------- Dear Fellow Expat: I’ve been sitting in a room for three days, working on a podcast with hosts Porter Stansberry and Whitney Tilson. They’ll release it in two weeks - but it’s been an exciting project for one of their favorite companies worldwide. As I listen to it… over and over again… I’m reminded of something that I once read on Jeff Bezos. (The podcast is not on Amazon.) In his writings and public statements, compiled in "Invent and Wander," Jeff Bezos emphasizes the importance of staying true to successful business principles over the long term. Bezos isn’t chasing Amazon's next big innovation. Instead, he highlights the value of sticking to and refining what works and what has worked over the last ten years, 20 years, or longer. Such an approach has been a cornerstone of Amazon's strategy, focusing on customer obsession, operational excellence, and long-term thinking. All three have been critical to Amazon's sustained success over the decades. So… why wouldn’t you apply this insight to your investment portfolio? What Works is Already Here In financial publishing, copywriters always want to find the next big thing. That’s why you’ve likely seen countless research pitches on Artificial Intelligence, Genome Therapy, Neural “Who Knows,” and other “bleeding edge technologies.” And yet, we so commonly ignore what is working today - companies that take commodities and turn them into brands (a Warren Buffett favorite), companies whose brands create meaningful relationships with customers and maintain high moats and audience capture (Apple). Or just a company that makes a good, predictable meal. I’ve also discussed the shift in oil production technologies - and how tinkering with new pumps will drive dramatic levels of production expansion - and benefit both consumers and midstream oil-and-gas players - the same ones who had terrific decades in the past. Successful companies can be low-margin, high-volume businesses that have been around for decades—or they can be low-margin, high-leverage ones, too. But I see a friendly reminder from this soon-to-launch project: there are names that, in some cases, have more than 60, 80, or 100 years of doing the same successful thing over and over—with innovations and creative financial approaches— that ultimately deliver massive wins for investors who buy and hold forever. It comes down to waiting for the optimal price - which can be the hardest part of investing. We’ll be putting out the first podcast, which will do a very deep dive into one of the most historically innovative American companies very soon. And it’s proof that you don’t have to be a semiconductor giant, a fintech operator… you can be a company with a deep history of compounding and outperforming the market just by doing what you’ve been doing… for more than 70 years… and making investors rich in the process. Stick to what’s working. For more info on this approach, [check out Porter’s latest Big Idea here](. And I’ll direct you to the podcast when it launches. Since I’m editing it… it’ll be fantastic :) Finally, a Quick Update on the Market Yesterday, we witnessed the largest rotation from megacap to small-cap stocks in over 20 years. I’ve covered this today at Republic Risk, which is available to paying subscribers here. We also had a new Buy in our portfolio yesterday, and since we have a lot of small-cap stocks, we’re getting increasingly optimistic that the rotation will pick up. [Upgrade to paid]( Stay positive, Garrett {NAME} Secretary of Podcasts Disclaimer Nothing in this email should be considered personalized financial advice. While we may answer your general customer questions, we are not licensed under securities laws to guide your investment situation. Do not consider any communication between you and Florida Republic employees as financial advice. Under company rules, editors and writers cannot recommend their positions. The communication in this letter is for information and educational purposes unless otherwise strictly worded as a recommendation. Model portfolios are tracked to showcase a variety of academic, fundamental, and technical tools, and insight is provided to help readers gain knowledge and experience. Readers should not trade if they cannot handle a loss and should not trade more than they can afford to lose. There are large amounts of risk in the equity markets. Consider consulting with a professional before making decisions with your money. [Like](
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