Paytm's bigger opportunity lies outside..fintech?

Random thoughts ͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­͏   ­ Forwarded this email? [Subscribe here]() for more [Paytm's bigger opportunity lies outside..fintech?]( Random thoughts May 7   [READ IN APP](   A lot has been happening at Paytm - apart from business impact due to RBI regulation to restructuring (2 prominent CBOs / earlier CEO of PPBL have quit). But that’s regular business. The bigger opportunity is this👇🏼. Paytm is one of the few desi apps which has not just great daily usage, but also better UX (and design philosophy) than most of them. [Upgrade to paid]( [Decoding Paytm’s profitable quarter: 3 things that took the fintech to ...]( Unlike others like Swiggy which are mainly centered around 1 major use-case (food delivery), Paytm caters to many use-cases - which makes it easier for users to relate it with more non-transactional usecases. The bigger opportunity for Paytm is in going beyond fintech and transactional opportunities. Let me explain in simpler steps. - India is changing. In the next 5 years, Indian consumers will be using a lot of AI products and services. - Most consumer tech companies struggle to get distribution (read [my lessons from shutting down 2 consumer products]( - Paytm has distribution…so logically speaking, why not enable developers to utilize this (instead of doing it all on its own)? - Well. the earlier attempt to launch an app store was a massive failure (any idea how IndusOS is doing?) So what’s the NextBigWhat for Paytm now? Use your distribution and launch non-fintech products (think at the intersection of India and Gen AI opportunity). A huge opportunity awaits and if not for Paytm, somebody will surely do this - and create a massively high-margin business. But..isn’t Paytm a Fintech company? Well, Spotify is getting into devops tool, MS is launching copilots..GenAI offers opportunity to expand customer scope and frankly. Paytm (+ VSS) needs to get back to its startup roots and regain the consumer love. What's your take? You're currently a free subscriber to [Ashish Sinha: On startups, AI and Platforms](. For the full experience, [upgrade your subscription.]( [Upgrade to paid](   [Like]( [Comment]( [Restack](   © 2024 Zakti Techmedia Private Limited 677, 27th main, HSR Layout, Bangalore-560102 [Unsubscribe]() [Get the app]( writing]()