The Viral Beauty Products Doctors & Makeup Artists Say Are Worth the Hype

All at Walmart. [View on web]( [Subscribe]( Dedicated Friday, July 19 [MSCHF puzzle SC NL]( 9 Viral Beauty Products That Derms & MUAs Can’t Stop Recommending (All at Walmart) Here at STYLECASTER, we take beauty TikTok very seriously. A lot of the major makeup and skincare trend conversations are happening on social media, and it’s where we learn about great (or underrated) brands before they go completely mainstream. The thing is: There are a LOT of conversations happening, with an infinite number of beauty influencers claiming “this is the best/can’t-live-without/ride-or-die product ever.” So how are people actually vetting what’s all TikTok hype, and what’s actually good? Well that’s where we step in. We asked dermatologists and makeup artists about some of the most viral beauty products they actually recommend — and they’re all available at [Walmart]( Maybelline Instant Age Rewind Instant Eraser Multi Use Concealer, $9 (was $10) [maybelline]( If you’ve spent any time on Beauty TikTok, you’ve likely seen this tried-and-true under-eye concealer. It’s lauded for its seamless coverage and matching shades, and the sponge-y tip makes application a no-brainer. According to makeup artist and esthetician, Erica Marie Gatt, [this Maybelline concealer]( is also a go-to for her clients. “It provides natural looking coverage without being too cake-y, and covers dark circles making your eye look awake and bright,” she says. Grab it in 18 different shades for 12-hour, crease-resistant coverage. [Buy Here]( e.l.f. Wow Brow Eyebrow Gel, $5 [elf]( The internet (and social media) loves e.l.f. products, with many influencers claiming the brand makes best-in-class designer brand dupes. One product from the brand we can’t get enough of? The brow gel, which many say is even better than Anastasia or Glossier’s offerings. Makeup artist and brow expert, Pilar DeMann, who has 30 years of experience in the beauty space loves the tinted [eyebrow gel from e.l.f.]( “It isn’t overloaded with product so it goes on smoothly and only costs $5,” she says. It comes in four different shades and can be used alone or with your favorite brow pencil, depending on the look you’re going for. The best part about this formula is that it’s totally buildable. You can add more swipes throughout the day or load up the product in the morning for a bold brow look. [Buy Here]( L’Oreal Paris True Match Hyaluronic Tinted Serum Foundation, $15 [loreal]( A foundation with skincare ingredients? Sign us up! One shopper can’t stop raving about this foundation, writing, “I was looking for a new/cheaper foundation after using MAC Studio Fix for years. I happened to see a TikTok about how great the L’Oreal Paris True Match Hyaluronic foundation was so I ordered it in the shade ‘Very Light.’ The first time I put it on I used a makeup brush to apply it and I was just so surprised at how smooth it went on and how well it covered all my imperfections/break-outs. It didn’t settle in my fine-lines around my eyes and it did not look cake-y at all. It had a very natural skin-like finish and it made me feel like I was glowing.” And dermatologist at New York Dermatology Group, Dr. Carmen Castilla, agrees. “It has a wide variety of shades so it works well for essentially all skin tones,” she says. “It has hyaluronic acid which helps with hydration and leaves the skin feeling more plump. The hyaluronic acid is especially helpful for dry skin types.” [Each bottle]( includes 1% hyaluronic acid for instant hydration. You can shop this foundation in 14 different shades and since it’s a lightweight serum, it’s perfect for warmer days as well when you want a healthy glow and not too much product weighing down your face. [Buy Here]( Almay Color & Care Hydrating Lip Gloss, $8 [almay]( TikTok is allllll about lip glosses, and this is one brand making an elite gloss at an affordable price. Dermatologist Tiffany J. Libby, MD, director of Mohs Micrographic and Dermatologic Surgery at Brown Dermatology, loves Almay products at Walmart. “The Color & Care Lip Gloss is a must-have for keeping your lips hydrated and subtly colored,” she says. “It’s perfect for daily wear and is formulated with hyaluronic acid and vitamin E, making it a great choice for anyone who wants nourished, smooth lips with a touch of glamor.” If you have sensitive skin or are affected by allergy season (meeeee!), this lip gloss is also hypoallergenic, so it won’t cause irritation. It comes in [six shades]( and protects the skin barrier as you wear it. That means applying it more won’t dry out your lips more, the way other lip glosses tend to do. [Buy Here]( Maybelline Lash Sensational Washable Mascara, $14 [maybelline]( When it comes to mascaras, Gatt loves this pick from [Maybelline](. And so do thousands of reviewers, like this one: “I have tried cheap, I have tried extremely expensive, and in my 45 years of wearing makeup, (I’m 61) this is without a doubt the absolute, hands down, BEST MASCARA AVAILABLE.” It’s “created with microfibers which builds your natural lashes making them appear fuller and longer,” Gatt explains. “I also love how long lasting this mascara is. You can go all day and all night so this is a great pick for a red carpet event or wedding.” Since the brush is made with 10 layers of bristles in a curved design, the formula not only coats every lash, but also helps curl lashes upwards without having to reach for a metal squeeze curler. 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