This “golden age” copywriting rule doesn’t work anymore

Are you still using it? “Drop everything and watch this.” That’s what I told my copywriting team after I hopped off Zoom with Walter Burch. Because what he shared applies to EVERY form of advertising going forward. Walter – who’s helped deliver targeted campaigns for more than 200 national clients, including eBay, Orbitz, BestBuy.com, Overstock.com, Staples, and Target – revealed that there’s a paradigm shift happening in marketing. And after burning over $400K in YouTube ads, he discovered that the common copywriting approach of the past doesn’t work anymore. You can’t just TEASE your prospects with value. Open loops that simply promise an eventual payoff, like: “In a minute, I’m going to show you…” “Do you want to…” “What if you could…” ...Aren’t converting like they used to! In this new world order, you’ve got to do the exact opposite and lead with VALUE instead – but we’re not talking about giving away the farm for free… See, this approach requires a bit of nuance since it goes against the instincts of many marketers… But Walter has boiled it down to a brain-dead-simple process that he refers to as “taste vs. tease.” If you want to know what the difference is… Along with 3 other “insider” strategies designed for busy entrepreneurs who want to achieve significant growth in 2024… I broke down all the details in an [interview with my good friend, high ticket sales expert and host of the “Sold with Webinars” podcast, Joel Erway.](=) But fair warning… It’s NOT a quick, done-and-dirty video clip. Joel and I unpacked too much value in the recording to condense it in two minutes. But if you stick all the way to the end, you’ll be able to discover little-known strategies that A-listers have made and are still making record-breaking profits from. [Go here to see what I mean.](=) To higher profits, Rich Schefren Legal Disclosures If you're a marketer, this is probably obvious... - Results Are Not Typical — Stories and results we share often highlight the best outcomes, but may not reflect the average experience. - We Don't Verify Claims — Claims presented by our partners, friends, or customers are assumed to be accurate, but are not verified in any way. - We Promote Affiliate Offers — We often get compensated for recommending high-quality products and services from 3rd-parties that we trust. We Respect Your Privacy Strategic Profits occasionally carries advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions. Every email has an unsubscribe link that you can click to stop the emails at any time. Third parties provide certain services available on Strategic Profits.com on Strategic Profits behalf. Strategic Profits may provide information, including Personal Information, which Strategic Profits collects on the Web to third-party service providers to help us deliver programs, products, information, and services. Service providers are also an important means by which Strategic Profits maintains its Web site and mailing lists. Strategic Profits will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Strategic Profits’ behalf. Strategic Profits does not intend to transfer Personal Information without your consent to third parties who are not bound to act on Strategic Profits behalf unless such transfer is legally required. Similarly, it is against Strategic Profits’ policy to sell Personal Information collected online without consent. DANGER: Clicking "Unsubscribe" Will Stop All Emails (Including Product Updates & Alerts) [Manage Preferences]() | [Unsubscribe]( Strategic Profits 104 Little Wood Lane Delray Beach, Florida 33444 United States