The 4 ways FB ads are changing in front of our eyes

how to use this tool Over the past few days I’ve been telling you about how the world of Facebook ads is changing. - Ad creative is the #1 factor in the success of your business - You have to constantly be testing new ads. (Build systems and a team to make it fast and easy.) - Nurturing prospects with content is the best way to reduce CAC - You need to study the most successful marketers to stay on top of industry changes and to get new ideas Our recent guest Garin Etcheberry built [The Ultimate Facebook Ads Swipe File]() to help you do exactly that. There are 4 ways to use the tool that I think are invaluable for anyone running Facebook ads: 1. Coming up with infinite ad ideas Garin’s team has a list of hundreds of the biggest Facebook advertisers. Each month they look them up in the Facebook Ad Library and compile any ad that has been live for more than 2 weeks (so they’re proven). They transcribe each video and add it to the database, so you can search for keywords and find every video that uses that word. Say you’re going to film an ad about high ticket sales. Search for “sales” and you’ll find every ad that mentions sales. They also have a custom GPT that analyzes each ad and explains why the ad is successful. So now you can let the biggest marketers spend $$$$$ identifying hooks and angles that grab prospects’ attention, and you can use them for yourself. 2. Writing high quality scripts lightning fast Garin built a custom AI software that analyzes these thousands of ads and looks for trends and themes. The software asks questions about your offer and your avatar… Then it will write as many ad scripts as you want using the same styles and methods as the ads that are currently working. Now you can have an unlimited stream of high quality ad scripts to film and test. 3. Catching trends in real time Every month Garin’s team uses their AI software to compare the most recent batch of ads against all of the previous ads. They ask it to analyze what is changing… - Are there different core emotions that are being appealed to? - Are there certain keywords appearing more often? - Is the average ad length changing? - What are the most common CTA’s? - Are there common outlines between all of the videos? They share their findings in a monthly report, so you can stay on top of Facebook ad changes in real time. 4. Filming all of your ads for you Garin also has an add-on service that will actually film all of your ads for you. His team comes up with ad ideas. You get on a video call and they just “interview” you. They pull the gold out of you, they chop up the recording and edit it into your finished ads. They also help you iterate on the analytics, so with every filming session you constantly dial in your ads and refine your messaging. I recently interviewed a marketing juggernaut named Depesh Mandalia who taught how to make 7 figures with $30 gateway offers. Depesh says, “I use AI to write ad copy, help with campaign ideas, brainstorm headline hooks, analyze campaign results and so much more. If you're not in the AI game you're leaving money and time on the table.” And as you know, your results with AI are only as good as the data you feed it. So just imagine the power of feeding it thousands of facebook ads that are currently converting. And for the next 48 hours, Garin is giving a discount for anyone who reads this email. Just tell them I sent you. [You can learn more about it here.]() To higher profits, Rich Schefren Not A Fan Of These Alerts? If you're not interested in hearing about The Ultimate Facebook Ads Swipe File, use the link below to stop further messages about them. (Don't worry… you’ll still receive our other emails and training.) 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